25 Feb How to Compliment Your Brand With Custom Retail Packaging
We all know that you shouldn’t judge a book by its cover, but is that really how people act?
If you subscribe to this maxim, maybe you think that your retail package design shouldn’t matter. Rather, it’s the quality of the product that should determine people’s opinions of your brand.
Lots of sales data and this scientific study begs to differ. It turns out product packaging design has a huge impact on what people decide to buy, whether or not they even realize it.
Let’s take a look at how custom retail packaging can benefit and complement your brand.
The Benefits of Custom Retail Packaging
Branding and packaging are vital in helping construct your brand’s identity. Custom product packaging could revolutionize your brand’s image and sales.
More Ad Space
If you use a plain brown box for your product, it’s kind of like you bought billboard space only to leave it blank.
If your product is sitting on a shelf in a store, it’s competing with all the other products in the same place. Without any package design, your product can be passed over for those that do have catchy and clever branding.
The first step in converting people into brand advocates is to create brand awareness.
By using well-designed packaging, you are increasing the likelihood that your product will catch a consumer’s eye. Even if a customer isn’t in the market for your product today, effective packaging will have successfully created an awareness of your brand in the customer’s mind.
Allows You to Add Important Product Details
If you offer different models of similar products or sell something with an expiration date, the packaging is a useful place to clearly label the contents.
Not only is this helpful to the consumer who’s purchasing your product, but it’s also useful to the retailer. Stores often keep many different brands and products in stock, and your custom packaging will help them in stocking your product and organizing their store. It will likely also raise your brand awareness to the retailer, who may then be more likely to suggest your brand over others to consumers.
Helps You Stand Out From the Crowd
Not only will retail packaging design help you be more memorable to consumers, but it will also ensure that they don’t confuse your brand with others.
This is a great opportunity to display your brand’s personality.
Even though people may believe they make their purchasing decisions rationally, the truth there’s almost always an emotional aspect to buying things. People want to buy from brands they trust and that solve the problems they have. This is a great opportunity to appeal to your target customers through design and branding.
Promote Your Brand’s Responsibility
If it’s a part of your brand’s image that you’re an environmentally responsible company, sustainable packaging is a great way to prove it.
People are increasingly conscious of the impact of consumerism on environmental issues. This has made certain demographics more likely to consider the sustainability of both products and their packaging. If your product is billed as being eco-friendly, some consumers will be pleased to see that you put your money where your mouth is when it comes to packaging.
Tips For Custom Retail Packaging
Now that we understand why product packaging design is important, let’s take a look at some tips for how to design great packaging.
For A Truly Professional Look, Move Beyond the Box
While custom retail boxes are better than nothing, there are more aspects to your packaging than just its box.
Custom retail bags, tape, ribbons, labels, and tissue paper can add extra elements of your brand’s personality to your product. People love little details when it comes to product packaging. Even though it may seem small, it can have a huge impact on the way they view your brand!
Understand it as a Worthwhile Marketing Investment
If you’re just starting out or are running a small business, you can talk yourself into thinking that custom packaging is an unnecessary expense.
Even if you don’t have the marketing budget of an international corporation like Adidas, customizing your packaging is a cost that will benefit both your sales and your brand’s image.
Keep it Simple
Minimalism is always in.
You don’t have to fill up your packaging with every little detail about your product and your company. A simple product package or branded bag could consist only of one well-chosen color and your brand’s name in an aesthetic font.
Keep it Classic
The design world is a place of quickly moving trends. One year something is fashionable, while the next it’s seen as out of date.
While you can feel free to update your packaging and design at least every two years, don’t feel like you have to keep up with this month’s big trend. Using long-standing design principles rather than catchy of-the-moment tactics will benefit your brand in the long run.
Make it Memorable
In our consumer society, people are making purchasing decisions constantly.
The last thing you want for your brand’s image is for it to be easily confused with your competition. Rather than mirroring the design strategies of other similar products, focus your energies on creating packaging that stands out from the crowd. This is a great way to capture customer attention and create repeat customers.
Your Products Deserve Custom Retail Packaging
Don’t sell your product and your brand short. Custom packaging can make your company more memorable, attractive, and legitimate in the eyes of the consumer.
If it’s time to take your brand to the next level, check out our many options for custom retail packaging.