27 Mar 4 Key Benefits of Using Custom Packaging Solutions for Your Products
For many companies, keeping enough consumers to stay afloat can be a challenge. In fact, within a company’s first five years of opening shop, more than 50% shut down. You may have a great product, but how can you get enough people to buy it to stay in business?
The solution is surprisingly simple: by using custom packaging solutions for your company, you’ll be a booming business in no time. Here’s how using custom packaging solutions will bring your company instant success.
You’ll Create a Unique User Experience
Basic store-brand gift packaging can make your product look like it’s of lower quality. Meanwhile, custom-designed packaging adds instant zing to your product’s presentation. Why?
Put yourself in your customer’s shoes. If you could only pick one gift to open, which would you choose?
Option A) a no-frills giftbag with just that item inside, or
Option B) a unique looking gift box with decorative materials throughout?
We’d go with the fancy box, too. As it turns out, there’s some psychology behind opening gift packages. New studies are showing that the better the presentation of a gifted item, the more excited the person opening it will become.
And if you present your products in gift packaging similar to Option B, your customer will be far more likely for you to be a loyal consumer. But don’t just add some tissue paper to your present and call it a day. Instead, think about the most unique way for your product to be presented.
We’ve brainstormed some presentation-savvy ideas that will easily make your products more memorable. With options such as magnetic boxes, two-piece sliding boxes (yes, they make that awesome “whoosh” sound), clear custom boxes, vintage-style metal lunch boxes, and so much more, opening the box will just be the first moment of excitement for your customer.
But the packaging thrills don’t end there. We also offer other great gift packaging products, all of which are customizable. Make this your own unique masterpiece with packaging solutions such as
- tons of bag options
- tape and packing materials
- ribbons and tags (for that grand finale of the presentation)
In short, you can make your product’s packaging as distinctive as you’d like. And if you have a one-of-a-kind idea for your product’s presentation, share your vision with us and we’ll gladly make it happen for you.
Custom Packaging Solutions Increases Brand Awareness
No matter how great a present looks, its presentation isn’t complete without people knowing the name of the producer. And because we remember best when we reflect on what we read, it will make your products more unforgettable than ever. Making the unboxing experience memorable for one person will also easily enhance your company’s brand awareness further through word of mouth.
If this person is feeling a little braggy about the cool stuff they got, they’ll likely post pictures of their gifts on social media. Instantly, their friends and family now know about your company. This can be incredibly impactful for the brand awareness of your company if this person has a lot of followers.
But the consumer brand awareness growth doesn’t end there. With digital communication, your customers may just help get your company name out in a big way. A growing YouTube phenomenon has emerged within the past few years – as it turns out, people love watching others open presents online.
Perhaps it’s the reaction of the gift opener, or maybe it’s the presentation of the product. Maybe these viewers are just dying to know what lies underneath all of the gift wrap. No matter what the motive is behind these viewers’ obsession, you can use this to your company’s advantage.
When you package your product well, your product may very well be the next big hit. And with your company’s name on your product’s packaging, people will be looking for more of your excellent gifts in no time.
Ideal Packaging Appeals to People and the Environment
Have you ever opened a giant present to find there’s only a small gift inside? It doesn’t look good and makes your customers feel disappointed, regardless of how great the gift is. The unnecessarily large packaging is also not doing any favors for the environment.
As it turns out, when it comes to packaging your products, there’s a fine line for perfection. You’re doing it wrong if the packaging is too big for the product, but if your product is too large for its packaging, it also looks unappealing. With limited size options to choose from in stores, finding the packaging that is just right for your products can be very difficult.
When you choose custom-sized packaging, you can find the perfect containers for your products. By changing your packaging to the most efficient sizes, you can reduce the total amount of packaging used, and in doing so you are greatly reducing your company’s environmental footprint.
You don’t just have to use well-fitted packaging to be eco-friendly though. Our custom packaging comes in a variety of environmentally-friendly options, such as reusable items (including the oh-so-popular reusable tote bags) and fully recyclable materials. In fact, our products are so green that we’re certified by major environmental agencies and are involved in eco-friendly packaging associations.
By promoting your environmentally-savvy practices, you’ll also increase your number of loyal customers. According to a recent social responsibility survey, 68% of millennials were more likely to purchase products from companies that supported social or environmental causes, and 88% of customers were more likely to be loyal to these types of companies.
Custom Packaging Solutions Saves Time and Increases Your Company’s Efficiency
In addition to becoming more efficient with the number of packaging materials used for your products, using custom packaging can greatly increase efficiency in other areas within your business. How? Think about all the time it currently takes to get your products packaged up for your customers.
Securing store-bought packaging can take way too much time when you need to restock – we’ve all experienced this nightmare! If you’re lucky, you’ll just need to go to one store to get the items that you need. But more often than not, you’ll have to scramble to several locations to find materials as close to perfect as possible to package your products.
With custom packaging, obtaining sub-par gift wrap and the headaches that go along with it can be a thing of the past. Avoid stressful errands, long lines, and traffic jams by simply staying home. Just let us know what you want and we’ll send it your way in a jiffy. It’s that simple!
We’ll also save the information for your orders, so reordering stuff for your inventory will be very easy to do. And if you need to make an adjustment to your packaging for promotions, sales, or events, all it takes is a few clicks of a mouse.
Making the switch from gaudy store-bought packaging to custom packaging can easily give you back hours of your precious time. Once you have more time to spend on your company, the sky’s the limit on how you can use it to perfect your business. So whether you want to work on marketing your business, making a new product, or communicating with your valuable clients, you can do so with ease knowing that you have a fully-stocked supply of fantastic custom packaging supplies.
Give Your Products the Luxury They Deserve
As you can see, there are many ways that custom packaging solutions will serve your company well. From saving time and the planet to expanding your list of loyal customers, custom packaging is a great way to promote the success of your company.
We’re positive that we can make the best packaging for your product. But don’t take our word for it. With clients including the Hard Rock Hotel, Mercedez-Benz, and DHL Global, we have a proven track record of high-quality products and authentic custom packaging.
In addition to these all-stars, we’ve become experts at creating amazing packaging for retail and clothing, liquor and beverages, chocolate and bakery goods, jewelry, and flowers. Got something different in store? With tons of experience in creating the optimal packaging concepts, there’s no product too challenging for us to take on.
It’s time for your product packaging to reflect the high quality of your company’s goods, and with In The Bag, you should expect nothing less than the best. So let’s get started on planning your custom designs. Contact us today to discuss your packaging plans – we can’t wait to make your business vision a dream come true!