01 Aug Ultimate guide to custom retail packaging for your apparel business
Starting a retail apparel business is one of the best ideas available for you to consider. That’s because it is a business that you can start with small capital. You will also be able to discover a massive demand for the apparel products that you are offering under the brand.
In order to move forward with your business and take it to the next level, you should have a clear understanding of how you are packing the apparel products. That’s where this guide will be able to help you. We will share all the important factors that you will have to consider at the time of determining the retail packaging of your apparel products.
Apparel products are not fragile. Hence, some of the people who get into retail apparel businesses don’t tend to pay a lot of attention to packaging. This is one of the biggest mistakes that you can do.
Proper apparel packaging will be able to ensure that your customer can receive the product in the way how he expected it to receive. You will be able to deliver the product without any damages. On the other hand, you will be able to deliver a delightful experience as well. This will help you to create a positive impression of your business in the mind of a customer. Along with that, you can generate more businesses on your way as well.
Remember the great feeling that you got when you were unwrapping presents during childhood? You should think about delivering such an impression to your customers along with your apparel packaging. Along with packaging, you will be provided with the chance to express your brand as well. Hence, ensure that you do it in the best possible way so that you will be able to ensure the success of your business in the future.
How to get the best custom retail packaging for your apparel business?
Here are some useful tips that you need to keep in mind when you are getting the best custom retail packaging for your apparel business. No matter whether you have a small scale business or a large scale business, you should think about following these tips and get the most out of your packaging.
· Understand your customer
The very first thing you have to do when designing the packaging for your apparel business is to understand your customer. This is something obvious and it can be applied to every single aspect of marketing and branding. However, we thought of repeating it here again because of the importance associated with it.
In here, you need to clearly understand what experience that your audience is looking forward to appreciating. Based on that, you can create custom retail packaging for the apparel business.
· Add more value to the sale with your packaging
You can think about adding more value to the sale you make with packaging. This is another effective method available to impress your customer. Packaging will provide an excellent opportunity for you to go ahead and share your brand story. This is where you need to think about including branded collateral in the packaging. Some of the branded collateral that you can include in your packaging include stickers, catalogs, flyers, and coasters. They will not just help you to deliver a delightful surprise to the customers. You will also be able to stick to this method and ensure that you are promoting your brand effectively. On the other hand, you will be able to stick to this method and help the customers to keep your brand in mind. This will eventually help you to develop a potential customer base around the brand, which will contribute heavily towards the success of your business in the long run.
· Pick the right type of packaging
You will need to pay a lot of attention to selecting the right type of packaging for your business. This is something that you need to do carefully. That’s because it will ensure the positive customer experience that you can deliver at the end of the day.
You are selling apparel products. Hence, you are provided with numerous options available to consider. One of the most popular options available out there for you to consider is to use polythene. However, you should be extra mindful at the time of using polythene as well. That’s because you need to ensure that you are using bio-degradable polythene. You should clearly indicate that in the packaging as well. That’s because your customers are quite concerned about the usage of polythene as it is not a degradable material. But if you can stick to bio-degradable polythene and if you can let your customers know about it, you will be able to create a positive impression.
If you are shipping the products, polythene will be the best option available to consider. That’s because it can help your packaging to remain in shape throughout the shipping process. Along with that, you can provide your customers with an undamaged product at the end of the day as well.
But if you have an offline store where you sell apparel products to the customers, you need to think about moving forward with a better solution. This is where the paper would help you with. You can create interesting looking paper bags. These paper bags would look premium. Hence, you can deliver a premium shopping experience to all the customers who walk into your offline apparel store and purchase the products that you are offering to the market.
· Analyze your competition
It is a good idea to analyze your competition and get some inspiration for apparel packaging as well. However, this doesn’t mean that you should blindly copy your competition. Instead of copying, you can get some positive inspiration and some valuable ideas on how to make your packaging look perfect.
If all your competitors are using polyethylene packaging, you can think about offering your packaging with paper. This is a great method available for you to make your brand stand out of the competition. When you set apart from the competition, you will be able to receive all the support needed to get more customers to purchase from your business as well. Hence, you can beat the competition and move forward in the market.
· Check how much you can spend
You must analyze your budget when you determine retail packaging for the apparel business as well. You might have an awesome idea to create a unique and one of a kind packaging. But if you don’t have enough money to go ahead with that idea, you will not be able to secure getting any positive returns. This is why it is important for you to focus on the budget.
If your budget is just $1 per piece, you shouldn’t think about going for a piece that would cost $4. It will never be a sustainable pricing scheme for your apparel business as well. You will at most be able to spend around $0.50 per packaging. Hence, you should think about what you will be able to come up with this limited budget. This is where you need to keep handcrafted packaging and other similar packaging options out from your equation.
· Understand what kind of information you need to offer in packaging
In the retail packaging, you will come across the need to include some information as well. This is where you should have a clear understanding of who is purchasing apparel products that you offer to the market. You will need to keep those ideal customers in mind and create perfect information architecture accordingly.
You might want to include some beautiful photos with your product with the support offered by the product packaging. Or else, you will come across the need to include a perfect testimonial that you got from one of the customers.
In reality, you cannot include all these elements in product packaging. This is why you need to pick the absolute most important thing about your apparel business and include that. This is where we believe it as a good idea to include your logo. That’s because most of the apparel businesses are recognized by the logo. If you have a catching tagline, you can think about including it along with the logo as well.
We also believe that it is better to include your brand story in the apparel product packaging. This is where you will get the opportunity to showcase how your brand differentiates from the other brands. Along with that, you will be able to get the customers to stick to your brand as well. For example, you can tell about the quality standards that you are maintaining in the apparel products that you offer. Likewise, you can share a sentence about the sustainable practices that you maintain to ensure the success of your business. No matter what, you need to ensure that you are leaving a positive impression in the mind of a customer through wordings.
Make sure that you don’t clutter the design with too much information. If you do that, you will fail to share the important pieces of information through your packaging. Hence, you will fail to grab the most advantage out of it.
· Determine the printing method
There are two main printing methods available for you to consider. They include digital printing and offset printing. You should take a look at these two printing methods and pick the best one out of them for your apparel packaging printing.
Digital printing is a modern printing method available for you to consider. In here, you can finalize the digital design using one of the graphic design software applications. Then the design can be sent into a printer digitally. If you don’t have any intentions to print a large number of designs, this is the ideal printing method available for you to go ahead with. That’s because you can get a perfect print on your packaging while keeping the expenses low.
The other printing method available to consider is offset printing. Offset printing is where the design is created with four major colors, including CMYK. The plates are running on a large scale industrial printer. The setup costs associated with offset printing is high. That’s because an offset has to be created. This is the main reason why this printing option is recommended for large printing. If you want to get more than 1000 packages printed at a time, offset printing is the most cost-effective method available to consider.
· Go for eco-friendly packaging
One of the most important factors that you need to consider here is to go ahead with eco-friendly printing. You will be able to create a positive impression of your brand by going forward with eco-friendly printing. On the other hand, it will help you to create a positive impact on the world as well. You can use this to ensure the betterment of your business and secure numerous benefits in the future.
· Try to create an emotional connection with your customers
Last but not least, you should try to create an emotional connection along with your customers through packaging. This is one of the biggest factors you need to consider. If your apparel business can have long term customers, you don’t need to worry too much about the future sustainability of your business. By creating an emotional connection with the customers, you will find it as an easy task to get the job done.
These are the important factors that you need to consider at the time of finalizing retail packaging or your apparel business. You should never ignore at least one of these factors because all of them can contribute towards the future success that you can secure. Hence, stick to these tips and get the most out of your retail packaging.