01 Sep Latest packaging trends 2020-2021
The way how you package your products can contribute a lot to the success that your business can ensure in the long run. That’s why it is a good idea to stick to the latest packaging trends and follow them. Then you will be able to keep your products related to the market trends and create excitement among customers to purchase them. Along with that, you can give a stiff competition to all your business competitors as well.
Here are some of the latest packaging trends for 2020 and 2021. Depending on the items you deliver to the customers, you can locate the best packaging trend and stick to it.
Natural and soft colors
Minimalism is one of the trending concepts that we can discover out there in the world. It has penetrated into the packaging industry as well. This is where most of the businesses have started using natural and soft colors in their packages. In other words, you will be able to see how colors such as cream, light pink, and light blue are heavily being used.
You will be able to stick to such a light color palette and design your packaging. Then you will be able to make your packages look great. Some of the businesses think about sticking to black and white packaging. Even though this packaging idea is classic, you need to note that it ubiquitous as well.
It is a good idea to think about using more neutral shades in your packaging. This will provide much-needed assistance for you to create more interest. On the other hand, the usage of low key colors in packaging will be able to provide the support that you need to make your products stand out in photos. This can deliver a helping hand to you when moving forward with your marketing campaigns.
While sticking to this trend, you can throw in some contrasting surprise design elements into packaging as well. This can help you to deliver an unexpected pop. This is where you can take a look at banners and stickers. They will make your packaging more attractive for the consumers to buy.
Revealing packaging is another prominent packaging trend that we can find in 2020. This is where you will be able to incorporate your packaging with transparency.
You can create interest among customers to purchase what you offer by revealing what you have got inside. On the other hand, it will help you to ensure the authenticity of your business as well. We are living in an era of authenticity and paying attention to this fact can assist you to gain some prominent benefits.
People in today’s world are somewhat tired of contrived and false advertisements. Hence, people will tend to think twice before purchasing something as well. You can assist your customers to get rid of this doubt by providing them with revealing packaging. Then you will be able to move forward and do business with your customers while ensuring transparency, integrity, and honesty. You need to consider this as one of the priorities of your business as well.
When you falsely misrepresent your products through packaging, you will lose customer trust. This can create a negative impact on your brand as well. However, transparent packaging can provide your brand with a strong brand identity. Hence, you can follow this packaging trend and experience all the amazing benefits that it would offer on your way.
When you follow the transparent packaging trend, you can think about implementing transparent windows in the package. You need to ensure that you are incorporating these into the color of your product and the overall design of the product. If possible, you should add physical cutouts as well. Then you will be able to reveal the physical texture of your products with ease.
Flat illustrations are currently dominating the overall design world. Due to the same reason, they have creeped into packaging as well. The Flat designs became popular around seven years back. They are still popular. In fact, you can say that flat illustrations have reached their peak popularity as of now. This is why you can think about taking the maximum out of it and introduce flat illustrations into your packaging.
One of the best things about flat illustrations is that they can provide assistance to you with moving forward with the minimalist design as well. On the other hand, the flat illustrations are versatile. You will be able to adapt the flat illustration to match perfectly well with your branding. On top of everything, it can deliver much-needed assistance to you by creating the most compelling package design that you can ever think about. You will find it an easy task to print them on a variety of packaging materials as well.
If you come up with the decision to follow this trend, it is important to pick an appropriate illustration style, which would complement your brand. One of the mistakes that brands do in here is that they just copy the popular styles, which are already existing out there. You must refrain from committing that mistake.
You can take a look at the color palette of your brand and then pick the best colors out of them. Then you can use those colors and come up with a flat illustration for the brand. You will need to ensure that you are making the flat illustration match perfectly well with your brand identity. When a person sees your packaging, he should remember that it belongs to your brand. This will provide you with the chance to get your brand closer to the customers.
As mentioned earlier, you should think about promoting minimalism through your product packaging. It has become one of the hottest packaging design trends in all parts of the world. We can see minimalism everywhere. For example, businesses tend to stick to minimalism at the time of getting the business logo designed. On the other hand, we tend to stick to minimalism at the time of decorating our bedrooms as well.
Minimalism is all about introducing simplicity into your product packaging. You should make it look natural. The design you have on top of product packaging should be something uncluttered. Then you can even share an important message to the customers, which is that you don’t have anything to hide behind the busy graphics you have on the packaging.
One of the best methods available for you to highlight minimalism in your packaging is to seek the assistance of high contrast elements. You should be using these high contrast elements on top of simple looking backdrops. On the other hand, you should just select one aspect of your brand story and stick to it at the time of designing the package. It is another convenient and effective method available for you to promote minimalism.
For example, assume that your brand has committed to ensuring sustainability. Then you can get the minimalist package designed while keeping that as the base. Some of the other areas that you can focus on include the quality ingredients, history of your business, or even a vintage background related to your business.
At the time of designing a minimalist packaging, you need to ensure that you are just focusing on one visual element. If you don’t adhere to this, you will never be able to promote minimalism effectively. Likewise, you can only use one strong typography and one striking color. You can create a strong impact with the support offered out of it as well. On the other hand, this kind of design will be able to deliver all the support that you need to make your logo stand out from the rest.
Another trending packaging design idea is to stick to sustainability. Your packaging has the ability to contribute a lot to the sales that you generate. In fact, you may call it an excellent megaphone available for your brand. However, the packaging would eventually end up in a trash bin. The general public, including your customers, are aware of this fact. They don’t want to contaminate the planet by purchasing products that offer such packaging. This is why it has become essential for you to go ahead with sustainable packaging. There are no alternatives available to consider and you must always ensure that you stick to it.
If you are using plastic for your packaging, it is high time to look for an alternative. That’s because we all know that plastic is not good for the environment. People in today’s world have taken appropriate measures to refrain from using products that are packaged with plastic. Plastic is a material that doesn’t biodegrade. Instead, it would simply end up in the landfills. In other words, plastic can litter the landscape that we have and end up creating massive garbage patches around the world. Therefore, you will not be able to increase your sales volume by using plastic for packaging.
There is a trend among businesses around the world to stick to non-plastic packaging as much as possible. You need to do a bit of research and understand what sustainable alternatives are available for you to consider. Then you will be able to use those sustainable alternatives and create your packaging.
Plastic is not the only cost-effective material available for product packaging design. If you can take your time and research, you will come across numerous other cost-effective materials. You just need to locate that material and use it for packaging design.
We can also see how some of the brands have started introducing bold patterns into their packaging. If you believe that if you had more than enough with minimalism, you are provided with the freedom to move forward with this trend. In fact, you will be able to create minimalism in your own unique way with the help of bold patterns as well.
Moving forward with bold patterns is an excellent approach that you can follow to counter the overwhelming popularity of minimalism. That’s because you are going forward in the opposite direction. This will help you to gain some attention from the consumers as well.
When you proceed with bold patterns, you should ensure that you are making each and every pattern fit into the overall aesthetic delivered out of your packaging. That’s because you should still think about focusing on cohesive branding. On the other hand, you need to stick to repeating the same design over and over again. That’s because having too many competing design elements can create a negative impact. You should also stick to a proper color scheme, which would tie the package together.
Tech interactive packaging
We are living in a technologically developed world. Due to the same reason, you may think about the possibility that you have to go ahead with tech interactive packaging as well. You will be able to see social media tiles, QE codes, and interactive games all around you. While keeping that in mind, you can think about incorporating those elements into your packaging as well. Then you can provide your customers with a unique and different approach to interacting with the product that you are offering into the market as well.
When you are following this trend, you need to make sure that the elements introduced into the package are correlating with the story, vision, and purpose of the brand. That’s because introducing some random tech elements would create a disconnect and you never want that to happen. You should also ensure that your tech packaging is social media friendly at all times as well.
These are the most prominent packaging trends that we can find for 2020 and 2021. It is the high time to think about following these trends so that you will be able to take your business to the next level with these packaging ideas.