01 Sep Ultimate guide for choosing ecommerce packaging
Anyone in today’s world can go ahead and start an eCommerce store. However, you will need to pay attention to a few important strategies to keep your business profitable by delivering an outstanding service to all the customers. This is where you should pay special attention to e-commerce packaging.
Why is it important to focus on eCommerce packaging?
When you start an eCommerce business, you will come across the need to develop a brand around it. Then you will receive all the support needed to take your business to the next level. While trying to create a brand like that, you should ensure that your brand is presented to potential customers in an appropriate manner. This is where eCommerce packaging would help you with.
Product packaging will be able to assist you with telling the unique story of your brand to customers. On the other hand, you can use it to create a perfect environment, so that you can represent your business. You need to pick a look that is modern and clear for the packaging.
You will be able to tell a lot about your brand within a fraction of a second through your eCommerce packaging. It will also provide you with the chance to sell more and stand out. This can deliver a variety of benefits on your way. While keeping that in mind, let’s take a look at the steps you need to follow to create perfect eCommerce packaging.
Things to keep in mind before you create the perfect eCommerce packaging design
There are a few core elements available in your eCommerce packaging design. They include shape, size, visuals, color, and the materials used. Before you come up with the decision to create a perfect eCommerce package, you will need to take a look at the following factors, which can create an impact on the above-mentioned core aspects of your package.
- Understand your audience
As the very first thing, you will need to understand your audience. Then you can clearly figure out what the audience is looking forward to getting out of your product and how they expect you to design your packaging. This will help you to create an appealing package for the audience.
- Emotions that you need to evoke
You will come across the need to evoke emotions with your eCommerce packaging. This is where you will need to figure out the exact emotions that you will need to evoke. In other words, you should determine what would come to the minds of people when they see your brand. For example, if you are selling organic skincare products through the eCommerce store, you will be able to go ahead with rustic and natural packaging.
- Visual branding that you have created
You must have already created a visual brand around your eCommerce store. For example, you have a logo and a brand name. You should represent them in e-commerce packaging as well. Then you can use the eCommerce packaging to provide support to your brand.
Steps to pick the best eCommerce packaging
Here’s a comprehensive step by step guide, which you can follow in order to select eCommerce packaging for your business. Make sure that you adhere to these steps and get the best packaging option to complement your business.
1. Determine the budget, dimensions and product placement
You should start narrowing down options based on your budget. That’s because it can directly create an impact on your profitability. In other words, it would be a waste of time to analyze product packaging options, which are beyond your budget. Hence, we can consider that budget is one of the most important factors, which will define the direction and type of packaging you need.
Once you determine the budget, you will need to see how you are planning to place your product within the packaging. This will help you to get a clear understanding of the structure of the packaging or box. For example, if you are offering cosmetic products through your eCommerce store, you can get a packaging that will show shape, size, and color to the customers clearly. Depending on the way how you plan to place your product, you should determine the dimensions as well. It is a good idea to minimize the dimensions as much as possible so that you will be able to make your package light in weight. This will help you to save a considerable amount of money on shipping.
2. Take a look at the best packaging options
There are numerous packaging options available for you to get. You should have a basic understanding of different options and make sure that you pick the best one out of them accordingly. Here are the most popular packaging options available for eCommerce business owners.
- Slotted corrugated boxes
These are the typical shipping boxes that you can purchase from the market. They are usually made out of a cardboard sheet. Due to the design of these boxes, you will have to manually tape. If you are offering relatively large items to the customers, this will be a good option available to consider.
- Mailer boxes
Mailer boxes are also called as roll end tab lockboxes. This is a corrugated box style. You can receive more strength out of it. On the other hand, you can easily seal the box as well. If you want your eCommerce packaging to be durable, this will be the ideal option available to consider. It can deliver a fascinating unboxing experience as well.
- Poly mailers
Poly mailers are an elastic packaging option available for you to consider. They are made out of polyethylene LDPE. If you are sending out non-fragile items to your customers, this will be the right option available to consider. You can use this packaging when you are sending out soft goods and apparel. You can cut down the shipping costs through this packaging option as well. It is not just cheap but can help you to save space.
- Roll end tuck top boxes
These are unglued boxes. You will be able to fold these boxes without any trouble during the assembly process. You will find it as an easy task top open and close the top of these boxes smoothly. It can deliver maximum closure to you as well. This is the perfect option available for you to consider when shipping out clothes, catalogs, tea packaging, shelves, electronics, gifts, beauty products, health products, and small pieces of hardware. Due to the same reason, we can call this as the most popular packaging option among eCommerce store owners as well.
3. Determine the thickness of the material
You should never settle down with an eCommerce packaging without determining the thickness of the material. That’s because thickness determines the ability that your packaging has to hold the product that you place inside it.
The flue is the parameter used to determine the material thickness of corrugated packaging. The average thickness associated with E-Flue packaging will be 1.2mm. If you are sending out beauty products, software, and food, you will be able to settle down with this thickness. On the other hand, B-flute packaging will be offering a thickness of 3.0mm. This is the correct thickness of packaging you need to select when you are shipping furniture items, industrial products, or shoes.
4. Decide the material stock type
Next, you should determine the material stock type. You will have to make this decision based on your brand and the artwork. If you are planning to go ahead with flood and colorful printing, you can get natural white packaging. But if you are planning to print bright colors to showcase offset printing, you will need to take a look at bleached white material stock type. Kraft material stock type will provide assistance to you with getting a rustic look.
5. Digital printing or offset printing
You will have two main printing methods to enhance the appearance of eCommerce packaging. They include digital printing and offset printing.
Digital printing is the process where you digitally finalize the design and then transfer it to the package. If you are printing only a small number of packaging boxes, this will be the right option available to consider. That’s because it will provide assistance to you with keeping your expenses low. Most of the eCommerce business owners prefer to go ahead with digital printing.
If you are planning to proceed with digital printing, it is a must to keep the artwork minimal as much as possible. Then you will be able to receive all the support needed to highlight the colors and details accordingly. In other words, simplicity can contribute a lot towards the positive returns that you can secure with digital printing.
Offset printing is the process where you transfer ink placed in a plate into a blanket or rubber roller. Then it will be placed on top of paper material. Ecommerce store owners who make a large volume of sales will be able to proceed with offset printing. Then you can keep your expenses low. However, you should ensure that you are printing at least 1000 packaging boxes to get the cost-benefit associated with it.
One of the best aspects of offset printing is that it will help you to print in PMS color. In other words, you can create different printing effects, such as lamination coating and matte & gloss.
6. Placing the custom inserts
Depending on what you ship, you will come across the need to place custom inserts on eCommerce packaging. You should never ignore this process as it can directly contribute towards the positive customer experience you deliver. You will be able to add inserts for promotional purposes as well.
If your product is fragile, you will have to ensure that the product is never damaged during the shipping process. This is where you should add protective inserts into the packaging box. You will be able to add foam inserts or cardboard so that you can keep the items securely in place. When you use these, you will be able to provide additional protection to the products from moving while they are on their way to your customer. Moreover, you can deliver a positive unboxing experience to the customers as well. You will have to spend more money on these protective inserts. However, the returns you get out of it are totally worth it.
Likewise, you can include promotional inserts as well. For example, if you want to promote the other products that you have for sale in your eCommerce store, you can print a small flyer and place that inside the package. Moreover, you can include a small “Thank you” card as well. If you have just started your eCommerce business, you can place a custom thank you for a message. Then you can develop a personal connection along with your customers.
Now you have a clear understanding of how to pick the perfect eCommerce packaging you need. You will need to pay a lot of attention to these steps and ensure that you pick ideal packaging to send out the products. You should only get to the production stage after you finalize everything. Otherwise, you might end up with a risk, where you will have to throw away all the packaging boxes you designed.
It is better to prototype and then proceed with your eCommerce packaging. It will provide assistance to you with determining whether your product packaging is perfect or not. Based on that, you can make appropriate changes and print the ultimate eCommerce product packaging.
You don’t have to stick to one product packaging. Since you are offering many different types of products to the customers, you can experiment with the different product packaging options that are available to consider. Then you just need to pick the ideal product packaging based on items available in the customer order. This will help you to deliver a great experience to customers and take your eCommerce business to the next level.