22 Sep Latest trends for flower packaging for your floral business
At the time of managing a floral business, you will need to pay attention to numerous factors. Out of them, flower packaging holds a prominent place. The way how you package flowers will contribute a lot towards the overall success that you can reap out of your business. That’s because the packaging method will ensure the safety of flowers. On the other hand, the way how you package flowers will also create temptation among customers to purchase what you offer. That’s why it is important to follow the latest trends for flower packaging.
The importance of flower packaging
When you are offering fresh flowers to the customers, you will need to retain their freshness. People who purchase flowers from you spend a considerable amount of money to get what you offer. Hence, it is important for you to deliver excellent service to the customers. On the other hand, the packaging method you follow will be able to deliver much-needed assistance to you with enhancing the overall vase life of the flowers.
The package designing trends among florists are in par with these needs. In fact, the need to deliver a better service to the customers is driving the florists to come up with new flower packaging options.
Popular flower packaging trends
Now you have a clear understanding of the importance of flower packaging. While keeping that in mind, it is worthy to take a look at the popular flower packaging trends among florists. Here is a list of some of the most prominent flower packaging trends out there.
· Usage of synthetic packaging materials
We can see how a variety of synthetic materials are being used it the time of designing flower packaging. That’s mainly because flowers can be protected with the different synthetic packaging materials available out there.
When you take a look at the synthetic packaging materials used to wrap flowers, you will figure out that transparent films hold a prominent place out of them. These transparent files are ornamented or monophonic. It is possible for a floral business to equip them with different shades. On the other hand, this is one of the cheapest flower packaging options available for the flower businesses to consider as well. Hence, any business that offers products to the market at a cheap price tag can take a look at this trend and move forward with it.
Another popular synthetic material that floral businesses use is Organza. This is a fabric, which is available in numerous bright colors. It is possible to use this fabric for winding of flower stalks in an effective manner.
Likewise, we can also see how numerous flower businesses prefer to use artificial mesh. One of the best things about using artificial mesh is that it offers a variety of shapes and colors. It is up to you to take a look at the different options and go ahead with the best ones out of them to offer flowers to the market. Flowers that are wrapped in the artificial mesh can also deliver a great feeling to anyone after getting them to the hands. Hence, floral businesses that offer flower bouquets for gifting purposes will be able to take a look at these. You can decorate them in any color of your choice.
· Using natural materials for flower packaging
Similar to synthetic materials, we can also see how numerous natural materials are being used for flower packaging by the business owners. Felt is one of the most trending natural materials that you can find in the flower packaging options. Felt is a material that we can heavily see being used for decoration purposes. Since flowers are also being used for decoration purposes, we can find an excellent combination in them. Felt is a soft and light material. Hence, people would love to get flowers that are packed in felt. You will also have the freedom to customize felt packaging that you offer along with flowers in numerous ways. For example, you can offer decorated prints and monophonic prints.
Sisal that is obtained out of leaves is another prominent material used for flower packaging. These are ideal to be paired with the short stems or medium stems in flowers. You will be able to get these to decorate flowers in many different colors. No matter what color you pick, you will be able to receive all the support that is needed to make your flower look good. Sisal is an ideal packaging material available for you to keep the visually heavier appearance of bouquets. You will also be able to see how florists are using this packaging option in numerous shades according to their preferences.
Using just fiber and mesh can help your floral business to come up with an excellent flower packaging solution as well. This will be a flower packaging option that delivers a natural appearance. It is ideal to offer flower bouquets to the market. That’s because fiber and mesh is in a position to enhance the overall presentation of the flower. On top of that, you can receive much-needed assistance with enhancing the composition of austerity in flowers.
· Using ribbons for flower packaging
Using ribbons for flower packaging is a traditional method. However, we can see that being popular as a trend out there in the world as of now. Hence, floral businesses that are looking for the best flower packaging trends can think about taking a look at it as well.
Ribbons that are used for flower packaging come in numerous colors, densities, and widths. On the other hand, you will be able to find them being paired with lots of other materials as well. It is up to you to take a look at the best materials and start using the best ones out of them. Some of the popular materials that are often being paired with ribbon include metalized, polypropylene, and imitation sheets. Apart from that, you can see how the flowers are usually decorated along with strips of beads, pallets, and threads to enhance their overall appearance.
· Eco-friendly packaging
Floral businesses in today’s world tend to go ahead with eco-friendly packaging as well. One of the best things that we can see in eco-friendly packaging is the level of user-friendliness associated with them. We can expect to see this trend being continued throughout the next few years. That’s because people are heavily concerned about the protection of the environment.
It is the high time for you to double-check and verify whether the flower packaging you offer to the market is sustainable or not. Floral businesses in every size should focus on this. There are no alternatives to the fact.
Consumers of your floral business are heavily concerned about the environmental friendliness of the packaging that you offer. If your flower packaging is not environmentally friendly, you cannot expect them to spend money and purchase what you are offering. Instead, they will simply go ahead and buy what they want from another floral business, which is offering environmentally friendly products.
You don’t need to worry too much about getting environmentally friendly packaging. That’s because a large number of options are available for you to consider. All you have to do is to take a look at those options and make sure that you are getting the best ones out of them. If you take a look at the natural materials that you can use for flower packaging, you will be able to learn more about them.
Some people assume that sustainable flower packaging is determined by the ability that they have to recycle the packaging. However, sustainable flower packaging is not all about recycling. It depends on a variety of other factors. For example, sustainable packaging can be represented with the usage of less packaging. Then people will be provided with fewer materials to dispose of. It is true that extra layers of packaging are in a position to provide more protection. But you don’t really need to go for extra layers when you are trying to protect flowers. You can simply think about using cardboard or paper elements to design the packaging. Using plastic-free packaging can deliver a variety of outstanding benefits to your business. All you should do is to be aware of the importance of such packaging and take appropriate measures to use them.
If you are looking for more ideas on eco-friendly packaging, you are encouraged to think about going forward with compostable packaging. Flowers are compostable. Similarly, you can take advantage of if your flower packaging is compostable as well. Then you will be able to impress the customers who purchase them. Customers who are concerned about the betterment of the environment will tend to purchase such flower packaging without keeping a doubt in mind.
At inthebag.com, we are considerate about the environment and therefore we have got certain certifications as part of social responsibility to offer better sustainable packaging solutions.
· Flower package designs are changing
It is also important to keep in mind that the designs of flower packages are changing rapidly along with time. This is something that you shouldn’t ignore at the time of getting flower packaging for the floral business. With appropriate designs, you can make your products look more appealing to the customers.
You will be able to see how the flower packaging comes in more natural colors. That’s because natural colors blend perfectly well with the natural colors that you can find in flowers. You will be able to deliver a great impression of the packaging. This will eventually help you with increasing the overall sales volume.
· Reusable packaging methods
If you are offering expensive flower packaging, you are encouraged to think about making them reusable. You must be adding the cost of packaging into the cost of flowers. Since people are spending more money to purchase what you offer, you should always think about delivering more value to the customers with it. This is where reusable packaging methods can deliver much-needed support and assistance to you.
One of the key benefits that you can experience with reusable packaging for flowers is that you will be able to get the people to make quick decisions at the time of purchasing. That’s because customers know that they will be able to use flower packaging for many other purposes, instead of throwing away. You should be extra mindful of this. In addition to that, you will also be able to become the owner of an environmentally responsible floral business. That’s because your packaging will not get to the landfills once they deliver flowers to the customers. You can see how your customers will be using them for many other purposes over and over again.
· Educating the customers with flower packaging
You can also think about educating the customers with flower packaging designs that you are using. This is where you can think about including a recycling symbol in flower packaging. This will help you to deliver more clarity of what you offer to the customers. On the other hand, you will be able to educate the customers about the importance of recycling. To get the most out of this trend, you need to make sure that you are delivering more information about recycling to the customers as much as possible. However, this might not be something that you can practically do due to the limited space that is available in the flower packaging design. This is where you can think about getting a QR code implemented in the design.
All your customers have smartphones and they will be able to scan the QR code. Upon scanning the QR code, you can redirect the customers to a web page, where they can learn more about recycling. This will help you to transform your floral business into an eco-friendly one. It will bring in more advancements on the way of your business.
Take a look at these trends for flower packaging. You will be able to get the maximum benefits that come along with these flower packaging trends. Then you will be able to use them to ensure the betterment of your floral business in the long run. At inthebag.com, you can explore all the custom flower packaging options for your flower shop business.