25 Sep Why customized seasonal packaging is important for your business success?
As a business owner, who is pushing hard to make more sales, you should have a clear understanding of how to customize your packaging based on seasons. When the Christmas season arrives, you go ahead and decorate the store windows. You also run holiday sales. Along with that, you should think about customizing your packaging to match the season. That’s because everyone is interested in getting in the spirit of the season. You can impress those customers with seasonal packaging.
Why do you need to worry about seasonal packaging?
Before we take a look at the steps on how to customize your packaging based on seasons, let’s take a quick look at why it matters. The following are some of the most important reasons that highlight the importance of seasonal packaging.
You can bring in more sales during the holidays
If you don’t go ahead with seasonal packaging, you are missing out on the opportunity that you have to generate a massive amount of sales during the holiday season. This is something that you shouldn’t ignore. Products you sell out of your business will be polished during the holiday season. Hence, you will be provided with a unique opportunity to sell your products. All you have to do is to get the attention of customers to buy those products with seasonal packaging.
Packaging plays a major role in a buyer’s journey
When you take a look at a typical buyer’s journey, you will figure out that packaging plays a prominent role behind it. This fact has been proven according to a recent study conducted by Nielsen’s Innovation Practice based in Europe. If you can get seasonal packaging done right, you will be able to end up with delivering a better experience to the customers who purchase your products.
When you see something that looks good, you will tend to pay more attention to it. In other words, humans are attracted to aesthetically pleasing things. This is the same reason why your customers expect your products to be packaged in the right way. Seasonal packaging will be able to deliver the support and assistance you need with it.
Steps to customize packaging based on seasons
Now you are convinced about the importance of customizing packages based on seasons. While keeping that in mind, let’s take a quick look at the steps that you need to follow in order to customize packaging based on seasons.
You should be innovative with how you customize packaging based on seasons. However, you should still stick to the theme associated with the season. For example, when you hear the word “winter”, you will be reminded about Christmas Holidays. This is where the classic images associated with red color and green holly leaves, Santa hats, and sparkling snowflakes come into play. It is possible for your business to think about using imagery that is related to this theme. Along with that, you can easily stimulate festive excitement as well as anticipation.
No matter how you stick to the colors and theme of the season, you need to make sure that you are being innovative. That’s because your competitors, including the well-established brands, are trying it. Hence, you should come up with innovative concepts to make sure that your products stand out when placed on a shelf.
One of the best innovative ideas available for you to make your packaging stand out is to stick to minimalism. The shelves will usually get cluttered with loud colors and prints. If you can stick to minimalism, you can make your product stand out from the competition. Based on that, you can drive more sales. However, the complete opposite of this can be true as well. It is up to you to take a look at the situation and get the most out of it.
Once you add festive elements to your packaging, you are delivering something that people expect to see around them. Along with that, you can also think about delivering more value to the packaging by offering it with a touch of luxury. This is another unique and innovative concept available for you to make your products stand out from the rest.
Make sure that your brand is represented
At the time of customizing your brand to match with seasons, you shouldn’t ignore the visual representation of your brand. You need to display your brand because people expect to see it. There is a loyal customer base around your brand. You can get your products sold to those customers by showcasing your brand. This is one of the most important reasons why you shouldn’t hide your brand.
Some of the business owners tend to make the mistake of revamping their brands completely at the time of packaging the products to match with the season. It is true that you will get the temptation to proceed with something completely new. However, it is better to be aware of the boundaries and refrain from going too far. Otherwise, you will be irritating the loyal customers of your brand. At all times, seasonable packaging should be in a position to strengthen the unique brand identity that you have, instead of confusing it.
You will need to work along with a branding expert at the time of customizing your packaging to match with the season. This is where you can learn more details on how to maintain the core values of your brand, along with the appearance and messages you deliver to people who are purchasing the products. When you keep on making revamps to your packaging with the brand on a regular basis, you will be able to receive all the support needed to keep the design fresh. This can deliver a helping hand to you by increasing the number of overall sales. In the meantime, you will be able to remain relevant in the minds of your customers.
You should never overhaul the iconic packaging of your brand completely. Some of the brands are doing this perfectly well. For example, Toblerone replaced the brand in their chocolates with “Ho Ho Ho”. They only replaced the brand name and kept the unique shape of their packaging along with the yellow color. This brand revamps contributed to increasing their sales volume by 400%. This is a perfect example of how you should be revamping your packaging design with the brand to match the season.
Be mindful about the season
Once you start customizing your packaging based on the season, you should remain mindful of the season at all times. If not, you will end up getting custom packaging, which is completely irrelevant to the season. It is important to make sure that you are not doing that mistake.
If your company is offering food or beverages to the market, you will find it an easy task to get product packaging, which would remain relevant throughout the entire year. You will not come across the need to change them even during special events of the year such as Halloween and Valentine’s Day. However, not all industries will be able to adapt according to seasonable packaging. If you are managing such a business, it would be a good idea to invest your money somewhere else, which can provide you with better returns out of your investment.
Seasonal packaging is not for every business
Some of the businesses out there will be able to reap positive benefits that come along with packaging customized for the season. However, not all companies will be able to get that benefit.
For example, assume that you are managing a health and fitness company. Then you will not be able to see any interest generating around protein powder that you offer by changing the colors of your packaging to match with the season. But if you can make your packaging match perfectly well with specific events, such as Olympics or Super Bowl, you will be able to generate more interest around the products that you offer. This is where you should understand whether you should really go ahead with seasonal packaging or not.
You should do a bit of research and see whether your products will be able to gain an advantage over seasonal packaging. If not, you will need to take a look at the events and holidays, which can generate more sales for your business. You will be able to find lots of opportunities out there. Some of those opportunities would be more relevant when compared to others. This is why you should focus on the most relevant events to your business and focus more on them.
You can also think beyond the obvious events and holidays. For example, you can think about raising funds for a good cause and customizing your packaging based on that. The temporary change you do in the package can get popular and help you to make more sales.
Never over-stock packaging
Once you come up with the decision to get seasonal packaging, you will get excited with the boost in sales that you can experience. Along with that, you will start to over-stock. This would be another mistake that you can make and you are encouraged to refrain from committing to it.
According to statistical records, around 60% of the consumers tend to go ahead and make all the decisions to purchase products at the shelf. Hence, you need to understand that the shelf appeal created by your products would contribute a lot to the sales that you can generate. In other words, shelf appeal will be able to help you with attracting more customers and persuading the target. This is where seasonal packaging can help you with. You will be able to contribute towards shelf appeal that you deliver through the product with seasonal packaging.
However, it is also important to keep in mind that seasonal packaging is associated with a shorter shelf life. Hence, you should have a clear understanding of the demand that you can expect for those products by the customers. Based on that, you can print the correct number of seasonal packages. This will help you to refrain from printing extra seasonal packaging, which will not need to use. You shouldn’t be wasting your money like that.
Always be mindful about sustainability
Before you start working on seasonal packaging, you will need to take a look at sustainability. It is a well-known fact that holiday packaging is one of the biggest culprits behind waste that is accumulated at the end of the season. You should keep this fact in your mind and take appropriate measures to make the impact low as much as possible. If you can do that, you will be able to showcase to the world that you are managing a responsible business, which is creating the lowest negative impact on the environment.
Customers are willing to purchase what they want from businesses that are environmentally responsible. In fact, the customers would thank you for all the efforts that you have taken to make your business environmentally friendly. Learn why all businesses needs to embrace sustainability.
Consumers in today’s world prefer to go ahead with brands that are offering environmentally friendly products and solutions. From one research conducted back in the year 2019 by Dotcom Distribution, it was identified that 62% of the customers are looking forward to purchasing products from the brands that offer products that deliver sustainable packaging materials. Most of them are millennials. This trend is expected to grow in the future. Therefore, you should use eco-friendly materials at the time of designing your seasonal packaging to reap the maximum benefits that are sent on your way.
Based on these tips, you know how to customize your packaging based on seasons. Stick to the tips at all times and you can ensure that you are receiving maximum benefits that come along with it to your business. If you are looking for custom seasonal packaging for your brand, inthebag.com offers a hassle-free experience with competitive pricing. Moreover, inthebag.com is a carbon-neutral company that will provide a lot of credibility to your packaging.