22 Oct Ultimate Guide for your custom subscription box packaging 2021
Starting a subscription box business is one of the most lucrative business opportunities available out there to consider. There are numerous avenues available for you to select and proceed while starting your custom subscription box packaging business. It is up to you to take a look at those different avenues and pick the best one out of them based on your preferences. In other words, you can even select a subscription box business that matches with your hobbies and your passion. Along with that, you can take your business to greater heights, while doing things that you love.
At the time of starting your custom subscription box business, you will need to focus heavily on numerous factors. Custom subscription box packaging holds a prominent place out of them. It can directly contribute towards the success that you can reap out of your business in the future. That’s the main reason why we thought about compiling this article as well. Based on the facts you see in this article; you can learn how to go ahead with custom subscription box packaging and get the best results offered on your way.
Why should you have custom packaging for your subscription box business?
Your custom subscription box business is having a nice-looking website and a powerful business strategy. Along with that, you can easily take your business to greater heights. When you focus too much on them, you might overlook the subscription box packaging. This is where you will send the subscription boxes to your customers in boring, plain, and dull-looking packages.
Take a look at this situation from the perspective of a customer. If you are the customer, would you be interested in getting your subscription box service to deliver the monthly packages to you in plain boxes, where only the required information is printed? That’s not what you are expecting. Instead, you are eagerly waiting for the business to send the best experience on your way. This is applicable to all the customers of your business as well. That’s where you should think about getting custom packaging for your subscription box business. Learn more about why subscription box businesses are here to stay and grow.
You might not be the only company that is offering custom subscription boxes of its kind to the target market. There can be numerous competitors. When you get custom subscription box packaging, you will find it as an easy task to overcome your competition. Hence, you can end up with securing maximum returns out of your business with ease.
Keep all these factors in mind and make sure that you are transforming the boring and dull-looking packaging into fun and indulging packaging. Then you can impress your customers with what they purchase. Along with that, you will be able to create a positive impression on your brand as well. You can take a look at this as an excellent opportunity available to deliver a more professional look to your company.
Measuring the size of the custom subscription box packaging
One of the initial steps that you have to do would be to measure the size of your custom subscription box packaging. Even though this looks like a simple and easy thing to do, we often see how numerous business owners encounter challenges while trying to get the work done. That’s why we thought of sharing the correct steps that you should follow to get the dimensions measured.
The size of your box should not just be determined based on what you are planning to store inside. You should also take a look at the shipping expenses. Otherwise, you will not be able to manage a profitable subscription box business.
It is better to get the help of a sizing calculator and understand the cost that you have to bear on shipping. Based on that, you will be able to determine the ideal size of your custom subscription box packaging box.
Different types of boxes available to consider
Now you are convinced about the importance of custom subscription box packaging. Along with that, you will need to take a look at the best custom subscription box packaging options that are available for your business to use. This depends on the nature of products that you are shipping out to your customers. For example, the material, size, and fragility of the materials would keep you away from some of the custom subscription box packaging options. Hence, you should keep an idea of your packaging in mind and then pick the best packaging solutions available for you to consider.
– Good old cardboard boxes
This is the most common type of box that we can find. Whether you are including bigger products or smaller products inside the subscription box, you have the opportunity to use these boxes and go ahead. These boxes are usually having a brown color. They are made out of cardboard. The good old boxes are ideal for sending fragile goods to your customers. That’s because you can keep the items perfectly secured inside the box. If the subscription box business is associated with an eco or vintage theme, you can use these boxes to get your business requirements catered as well. However, plain cardboard boxes are not something that we can recommend because they are not in a position to deliver the best experience.
– Good old boxes that come with a twist
If you are interested in creating a better impression on the minds of customers who receive your custom packaging boxes, you can take a look at the good old boxes that come with a twist. You will have to spend some more money out of your pocket to get these. However, the extra amount you spend would be worthwhile. When your customers are unboxing the package, they will be able to get a treasure hunting experience.
– Padded bubble mailers
Subscription box businesses that send smaller items can take a look at the padded bubble mailers. The air bubbles will deliver all the support that you need to preserve the goods that you are sending out.
– Mailer boxes
The mailboxes are small in size. However, they have a square shape. These are ideal for sending out smaller packages as well. If you are planning to get a better alternative for the cardboard boxes, you will figure out that mailer boxes are an excellent option available to consider. These boxes are usually heavy. On the other hand, they come along with a rigid construction when compared to the paperboard boxes that you can get.
You can keep peace of mind when you are using mailer boxes to send the subscription boxes to your customers. That’s because these boxes are sturdy and durable. The subscription boxes you send to the customers will not be damaged in the middle of the delivery process. Hence, your customers will be able to end up getting the best products as per their orders.
You can discuss with your custom subscription box packaging supplier and take a look at all the options that are available for you to customize the mailer boxes. This is where you will figure out that there are numerous options available to consider. It is up to you to pick the best option out of them and proceed with getting your boxes.
– Rigid envelopes
When you take a look at the interior of these envelopes, you will notice that they have a paperboard layer. It would make them durable and rigid.
These are some of the most prominent options available for you to consider. It is up to you to be creative with the different options available. Then you will be able to get the maximum experience offered out of them. For example, you can take a look at the visual messages and different colors. In the meantime, you should invest wisely on the custom subscription box packaging, so that you can make sure the fact that it is not creating a negative impact on the business.
– Folding cartons
We can also recommend folding cartons as a good option available to send the products of your subscription box business. However, folding cartons are not the best option for all the products. Hence, you need to take a look at the product you ship and see whether folding cartons are the best option available to move to the next stage or not.
The folding cartons made out of paper board are excellent for sending beauty products as well as food items to the customers. The material you can get is strong.
Finalizing the design of custom subscription box packaging
When you decide how your custom subscription box should be like, you should take a look at the different designing options that are available to consider. This is where you must heavily focus on your branding. That’s because the packaging box design is one of the best opportunities that you are receiving in order to brand your products to the customers.
There are some important factors that you should consider while finalizing the design. Let’s take a look at each and every option out of them in detail.
– Photos and logos
You must have your business logo printed in the custom subscription box packaging. That brings authenticity to the packaging. On the other hand, it will be able to provide all the support you need to take your brand to the next level.
However, adding just the logo would not be enough. This is where you can think about including any other photo. Apart from the photo, you have the chance to include drawings and patterns in the design as well. Take a look at your personal preferences and go for the best option out of these.
– Determining the colors
The process of determining colors for the custom subscription box packaging can be tricky. In general, you should be sticking to the colors that resemble your brand. This will further assist you with your branding efforts.
Your customers are most familiar with your brand colors. If you add a different color scheme, you will be creating confusion among your customers. Hence, it is important to ensure that it will never happen. The brand colors you use will be able to provide you with instant recognition. This will help you to build loyalty and trust in the long run.
However, there are no hard and fast rules to follow here. You have the opportunity to play around with the colors based on your preferences. While keeping the brand colors as your base, you can think about using different textures and patterns, which can deliver that special look to the custom subscription box packaging.
If you can use dark colors on custom subscription box packaging, you will be able to deliver a more serious feel on the minds of your customers. This is one of the best options to consider when you are using your custom subscription box packaging to send luxury items to the customers. On the other hand, customers who get custom subscription box packaging in dark colors would find the items included inside it to be quite mysterious. This can deliver a range of benefits, which you will fall in love with.
You can also think about using light colors. The light colors you use on the custom subscription box packaging will deliver a simple look to it. If you are trying to maintain and promote cleanliness along with minimalism, this is one of the best options available out there to consider. On the other hand, light colors tend to deliver perfect results to the youthful brands out there as well.
If you want to grab the attention of your customers with custom subscription box packaging, you need to ensure that you are using bright colors. This can help your packaging to gain all the attention. In the meantime, it is also important to understand that the bright colors are fun and stimulating. They can also provide an eye-catching experience to the customers.
– Using vectors in custom subscription box packaging
At the time of designing your custom subscription box packaging, you will be able to take a look at the vectors as well. Vectors can help you to make your design look amazing. On the other hand, the vectors will be able to deliver the support you need to have the prints in a clear way as much as possible.
If you decide to use vectors, you are strongly encouraged to think about using non-photogenic texts and graphics. Then you will be able to receive all the support needed to make them clear. The design can be completed with the help of a tool such as Adobe Illustrator. Or else, you can have a vector-based PDF. You will also be able to use this method and overcome the delays that you will have to experience when getting your custom subscription box packaging that has vectors. Don’t know what is a vector file? Read more about vector file here.
Dielines are another important factor that you will need to consider while you are finalizing the designs of your custom subscription box packaging graphics. A dieline would be a 2D template. It is representing the way how the design would look when the box is unassembled or flat. In other words, this is a method that you can use in order to take a look at your custom packaging box design in a simpler way.
The dielines are quite useful for the designers as well as printers. That’s because they can make sure that the overall design is perfectly laid out and there is nothing to worry about. In other words, you can make sure that every cut and crease of the box is specifically designed.
Different methods to print your custom subscription box packaging
After you finalize the design of custom subscription box packaging, the next hurdle that you have to overcome would be printing. There are numerous printing methods and printing technologies available for you to consider. Let’s take a look at the most prominent designing options that you can try. Based on those design options, you can pick and proceed with the best option, which can deliver the most outstanding returns to you.
– Digital printing
Digital printing is quite a common printing methodology. This is extremely common for small-scale custom subscription box packaging printing. However, you will even be able to discover custom subscription box packaging printers, who are in a position to print large packaging through digital printing methods. You will have to spend more money out of your pocket to get those services.
During the digital printing process, a machine would apply color and design directly to the box. It will be done while mixing along with the ink. Here, you even have the opportunity to customize the specific orders. For example, if you want to customize the box according to the customer, digital printing will provide you maximum support.
If you have a smaller amount of packaging to be printed, you should take a look at digital printing. That’s because it is a cost-effective method to print a smaller number of custom subscription box packaging printed. You can go for partial color or full-color designs without facing any struggles through this printing method.
Need more info? Read more about Digital Printing here
– Flexographic printing
When you take a look at the custom subscription box packaging printing methods among business owners, you will figure out that flexographic printing is the most popular. Hence, you can make the decision to go ahead with flexographic printing without thinking twice.
During flexographic printing, a printing plate will be created. This printing plate would have the design of your packaging box. Then it will be able to act similar to a large-scale ink pad. This ink pad would be spinning on top of a rotary drum. It will keep on picking up. Along with that, ink will be stamped to the box.
Before you go ahead with flexographic printing, you need to understand that it is not the best method available for printing a smaller volume of boxes. That’s because there is a big upfront cost, even if you want to get one packaging design printed. Hence, people can get the best results out of this printing methodology by going forward with printing at least 1,000 boxes in order.
Need more info? Read more about Flexography here.
– Lithographic label printing
If you want to take labels printed along with the custom subscription box packaging printing., you can take a look at the technique called lithographic label printing. This is one of the most popular label printing methods because it can deliver a cleaner label printing experience. You will also be able to use this method and end up printing high-quality labels. Hence, you will appreciate the benefits that would come along with this label printing method.
During the lithographic label printing method, you have the ability to print the label on paper. Then the paper will be cut and attached to the box. A strong and durable adhesive will be used for it. As a result, you will be able to end up getting the best outcome.
To get the most out of lithographic label printing, you need to make sure that you are seeking the assistance of an expert service provider. Otherwise, you cannot get a high-quality label printed, which will make your investment go in vain.
Need more info? Read more about Lithography here.
– Shipping methods
At the time of planning custom subscription box packaging, we don’t usually tend to focus on shipping methods. However, this is one of the biggest mistakes that you can do. To make sure that you don’t run into any struggles, you will need to take a look at the best shipping methods available out there to consider.
You can do some calculations on your own and learn more about the shipping cost that you have to bear. For example, you can determine the size of the custom subscription box, have a realistic weight for it, and keep everything consistent. Then you can get a basic understanding of the shipping expenses.
You will also have multiple service providers to contact when you are trying to ship the subscription boxes to the customers. Hence, you will need to go ahead and define limits by the area. Then you can pick the best service providers that you should be used for delivering the subscription boxes to customers in different parts of the country.
Useful tips to keep in mind when you are working on the custom subscription box packaging
Now you have a clear understanding of custom subscription box packaging. Along with this understanding, you should also take a look at a few important tips in mind. These tips can provide the opportunity for you to stay away from struggle and get the most out of your subscription boxes. Along with that, you can make your custom subscription box packaging efforts deliver maximum returns to the business.
– See if you can outsource the fulfillment work
Most of the people who manage custom subscription box businesses are outsourcing their fulfillment related requirements. It is possible for you to do the same as well. When you outsource your fulfillment, you can experience some impressive benefits being sent on your way.
For example, people who outsource their fulfillments don’t need to worry too much about packaging or product handling. All you have to do is to focus more on marketing and get more orders. Then you will be able to ask the third-party fulfillment provider to send them to your customers. This will help you to overcome numerous headaches and time-consuming processes that you have to deal with.
– Get the custom subscription box packaging to be trustworthy
Another important factor you need to consider is to get the custom subscription box packaging to be trustworthy. This is where you can think about seeking the assistance of social media networks. As mentioned earlier, you have to deal with heavy competition. Hence, you need to make sure that you are standing out from the competitors at all times. You can use social media networks such as Facebook, Instagram, and YouTube to stand out.
You can run any kind of a subscription business. You will also have different types of customers under the subscription box business. They can be men, women, teenagers, or anyone. No matter what, the custom subscription box packaging you print will be able to provide you the chance to make a statement on social media networks. This can open up new opportunities for you in the future.
– Try to make your custom subscription box packaging sustainable
You must also learn how to make your custom subscription box packaging sustainable as much as possible. This is another perfect method available for you to make the custom subscription box packaging stand out from the competition.
Sustainability is a heavily discussed topic out there. People are looking forward to going ahead with sustainable businesses. Hence, you need to make sure that your packaging is eco-friendly, and you are not creating any damages to the world we live in. Along with that, you can learn how to get the maximum out of your custom subscription box packaging as well.
– Think how to enhance the protection of your custom subscription box packaging
It is a good idea to see how you will be able to add more value to the custom subscription box packaging you get printed. This is where you can add enhanced protection to the products that you are sending to the customers.
This should be done while keeping the nature of products in mind. In addition to that, you should also have a clear picture in your mind about the cost that you have to bear. If you are shipping fragile items to the customers, you will obviously have to focus on additional protection. For example, you will need to have extra protection when you are shipping glass bottles. This is where you should get the inserts for your custom subscription box packaging.
When you are using crinkle cut shred filler or colored tissue paper as the filler, you should think about aligning the materials along with the design of the packaging. This is one of the proven methods available to make your custom subscription box packaging stand out. Your fulfillment partner will even be able to help you with it.
– Be mindful about inner packaging
Another overlooked aspect of custom subscription box packaging is inner packaging. However, we strongly believe that you shouldn’t ignore inner packaging as it can lead you towards numerous negative consequences.
The packaging is not all about the box that you are using to deliver the products to your customers. You should care about what is inside the packaging and how the products are protected within it. That’s because it would eventually contribute towards the customer experience that you create.
It is better to play around with the inner dividers. Then you can get your subscription box to be user-friendly. The products should be neatly arranged. Then you will need to take a look at the filling. You can either have bubble wrap or paper wrap. No matter what option you select in here, you need to make sure that it looks pretty much similar to an extension of the design you already have.
You can also think about adding a personal note inside the subscription box. It can be a greeting where you thank the customer for keeping trust in you. You can also wish a nice day to the customer. No matter what, you should keep things simple, fun, and nice as much as possible. This will help you to get maximum returns out of all the efforts you spend on the custom subscription box packaging.
By now, you have a clear picture on how to proceed with custom subscription box packaging. Keep these tips in your mind and go ahead with getting your packaging boxes. Then you can take your subscription box business to greater heights with ease.
Also, did you know that inthebag.com is a carbon-neutral company? Call us today and get your custom subscription box.