03 Nov Why custom shipping boxes are essential for your online business?
Managing an online business is something that any person can do. Due to the same reason, we often see how a large number of online businesses are popping up in the day to day life. As an online business owner, you will need to compete with these online businesses that belong to the same niche. That’s where you should take a look at the opportunities available to differentiate yourself from the competitors and add more value to the customers with what they purchase from your store. The custom shipping boxes will be able to help and assist you in such a situation.
This is not the only reason for you to get custom shipping boxes for delivering your products to the customers. There are numerous other reasons available for you to use custom shipping boxes for delivering what people order from your online business. Let’s take a look at all the prominent reasons out of them.
You can make your brand popular
Whether you manage an online business or an offline business, you should pay special attention to branding. Learn more about why branding matters. Along with a proper branding campaign, you will be able to receive all the support needed to take your business to greater heights. That’s where custom shipping boxes can provide a helping hand to you.
You can make your packaging closer to the lives of your customers through custom shipping boxes. On the other hand, you will also be able to make lots of people see your brand before it is being delivered to the end customer. When you take a look at the shipping process, you can get a clear understanding of it.
All the people who see your brand would develop a connection with it. This would eventually help you to make your brand go viral. That’s what you need to establish your brand as a popular one in the market.
If you are not using custom shipping boxes, you will be missing out on the excellent opportunity you have. That’s because no people will be able to see your brand. Apart from making your brand go viral, the custom shipping boxes will help you to deliver a personal experience to the customers of your online business.
You can deliver an enhanced customer experience
All business owners should be mindful of delivering enhanced experiences to their customers. This is applicable to your online business as well. You have numerous methods to deliver an enhanced experience to your customers. For example, you can make your online store user friendly. On the other hand, you can think about using custom shipping boxes to deliver the products ordered by your customers. It is worthy to identify all the methods available for your online business to deliver such an enhanced experience to the customers and get the most out of those benefits. Along with that, you can easily develop a strong customer base around your business. This customer base will be able to deliver all the support needed by you to take your business to greater heights.
Before you purchase something online, you should be interested in going through the unboxing videos on YouTube. That’s because you love unboxing experiences. This is applicable to the customers of your business as well. Hence, you need to consider it as one of your responsibilities to deliver such unboxing experiences to your customers. Along with custom shipping boxes, you can deliver that.
After a customer places an order from your online store, he would feel excited to get that delivered to the doorstep. While waiting with that anticipation, you should never deliver the products in plain cardboard boxes. That’s because you will instantly kill the joy of a customer. Instead, you can use custom shipping boxes, which can make the customer further excited after getting the package. This will help you to create a strong positive impression of your brand.
Along with the custom shipping boxes, you should ensure that quality is maintained at all times. Then you can get the maximum returns offered along with the custom shipping boxes. When you keep on doing this in the long run, you will be able to end up creating a loyal customer base under your business. Those customers will tend to purchase products from your online store on a regular basis. As a result, you can easily improve your profits.
By having a loyal customer base under the company, you can make sure that you are having a stable and solid income. Hence, you can even experiment with new products. This will create an ideal environment for you to take your business to greater heights.
You can gain more attention on social media
Along with custom shipping boxes, you will be able to gain more attention to social media as well. That’s because people usually tend to share the packaging boxes on their social media profiles. However, you should also keep in mind that no person would share the boring and plain boxes on social media. Hence, you need to make sure that you are delivering custom shipping boxes to the customers so that you can get them to share online.
This fact is proven according to research that was conducted by BigCommerce, which is one of the largest online store creation platforms. As per this research, it was identified that around 23% of the people who shop online have been influenced by social media. Hence, you should think about taking a look at the possibilities available to make your business go viral with social media. The custom shipping boxes can help you with that.
People usually love to share what they purchase through social media networks. If you are offering your products on good looking custom shipping boxes, you can further enhance the likelihood of getting your boxes shared on social media. Hence, you can get the customers of your business to do free social media marketing for you.
When people are marketing your business free of charge, you can expect to get more people to come and buy the products. This will increase your sales volume. That’s all that you expect to see as a business owner.
It is also possible for you to encourage your customers to share their custom shipping boxes. This will further help you to increase the sales that you are generating.
You can deliver undamaged products to the customers
Another important benefit associated with custom shipping boxes is that they can help you to deliver undamaged products to the customers. You will not always be able to go through a smooth process when you are shipping the products to customers of your business. That’s because the process of shipping products can cause damages to them. Hence, you should have a clear understanding of how to minimize the damages. Custom shipping boxes will be able to deliver the assistance that you wish to receive with minimizing the damages that your packages would experience.
When you are getting custom shipping boxes, you have the chance to define their dimensions. Hence, you will be able to get custom shipping boxes that match perfectly well with the dimensions of your products. You can make sure that those products are not subjected to any movements during the shipping process. On the other hand, you can also make sure that they are not subjected to any damages.
If you deliver a broken or damaged product to a customer, you will be creating customer dissatisfaction. People who use custom shipping boxes to deliver products often experience this trouble. You might even have to spend money out of your business and replace the product. If you don’t want to end up facing similar situations, you should get closely fitting custom shipping boxes.
You can manage a sustainable business
As an online business owner, you should think about creating a positive impact on the environment. If you can promote this, you will be able to attract more customers to your business with ease as well. That’s because people are interested in creating a positive impact in the world they live. You just need to learn how to take the maximum out of showcasing your eco-friendliness. That’s where custom shipping boxes can help you with.
When you are getting custom shipping boxes, you will not just be able to customize the design. You will even be able to customize the materials used for the construction. This is where you can use eco-friendly materials for the construction. When you are using eco-friendly materials, you can inform your customers that there is no need to worry about disposing of the packages because they are biodegradable. You can even get non-toxic and non-chemical-based inks on your custom shipping boxes. This will ensure that you are not creating any harmful impact on the planet at all.
Eco-friendly shoppers of your business will be impressed with this idea. Hence, they will stick to your business for purchasing the products. This can deliver an additional benefit to you, apart from contributing towards the betterment of the planet.
When you are showcasing that your brand is concerned about environmental protection, you can expect numerous customers to get a good impression of your brand. This impression will eventually be able to contribute a lot towards the branding and marketing campaigns that you run.
You can educate your customers
By using custom shipping boxes, you will be able to educate your customers. In fact, custom shipping boxes can be used as a powerful tool for delivering the important pieces of information that you wish to provide to the customers.
You have complete control over the design of custom shipping boxes. Hence, you can get any piece of information printed on it. For example, if you want to share your brand story, you can think about using this as a strong tool. On the other hand, you will also be able to use custom shipping boxes to share the ingredients of products that you have included within the package.
When you are educating your customers, you can get them to be more familiar with your products and your brand. Along with that, you can expect the customers to share more details about your brand with other people in their networks. This can also benefit your business in numerous ways.
You can make your deliveries personal
Last but not least, the custom shipping boxes you use will be able to help you with making your product deliveries more personal. For example, you can think about adding a small thank you note along with the custom shipping box design. Then you can easily create a personal connection along with a customer. This personal connection you create can help you to transform a customer into a long-term valuable customer of your business.
If you are managing an online store, you should pay special attention to this. That’s because you are not seeing the customers who purchase products from you. Hence, you will have to overcome numerous challenges to create a personal connection with the customers. Such a personal connection can be created with ease while you are using the custom shipping boxes. You can delight and surprise the customers of your business through these small measures.
Now you are aware of the importance of using custom shipping boxes for the online store. Regardless of the nature of products that you are offering through the online store, you can take a look at this method. It can deliver a bunch of amazing experiences on your way. Make sure that you get the custom shipping boxes created according to the branding of your online business and you add more value to your customers with them. Then you can experience all benefits of custom shipping boxes as stated above.
With over 30 Years of experience, “In The Bag” has been serving clients with 100% custom box solutions.
If you are looking for custom shipping boxes, get in touch with us today. Also, did you know? “In The Bag” is a carbon-neutral company. So if you really care about sustainability and wish to promote your brand effectively, get in touch with us today.