02 Dec Latest Wine Bag Packaging Trends 2021-2022
The wine industry is one of the most trending industries that you can find out there in the world. If you are engaged with the wine industry, you can take a look at the best opportunities that are available to take your business to greater heights. This is where you can take a look at the wine bag packaging trends.
People love wine. However, the wine industry is competitive as there are numerous suppliers. If you are a supplier as well, you will have to deal with the stiff competition. Dealing with the stiff competition will not be something possible unless you take a look at the wine bag packaging trends. While keeping these facts in mind, let’s take a look at the most popular wine bag packaging trends that exist out there. Then you will be able to get hold of the best wine bag packaging option available.
Bag in boxes
When you take a look at the wine bag packaging options available out there, you will figure out that bag in boxes is the most popular packaging option available. This is perfect for the table wines. If you are offering table wines that are not required to age, you will be able to go ahead with the bag in boxes as your packaging solution without keeping any doubts in mind.
These packaging solutions are designed to provide all the support you need to keep wine remain fresh up to a duration of six weeks. You will also be able to make sure that the remaining wine will never come into contact with the outside air. Therefore, people who buy wine will not have to rush through anything to drink the wine.
Once you use the bag in boxes packaging for the wine you offer to the market, you can deliver some unique benefits to the customers and impress them as well. For example, you will not have to provide them with a corkscrew to open the box of wine. Hence, your customers will never have to deal with the frustration that is associated with a broken cork.
Another great thing about the bag in box wine is that it is designed to deliver a major positive impact on the environment. As a wine producer, you must be looking for the best method available out there for you to reduce your overall carbon footprint. This is where you should pay special attention to packaging. If you are using a bag in a box for packaging, there is no need to worry too much about the environmental impact that you are creating. That’s because it is an eco-friendly packaging solution available out there for you to consider. You will be able to create a strong reputation for your brand along with it as well.
If you can do a one on one comparison between boxed wine and bottled wine, you will notice that boxed wine is capable of delivering numerous benefits to the environment. In the meantime, you will also see how boxed wine is offering financial benefits for the people as well. For example, it is offering lightweight packaging. Hence, people who buy wine will not have to spend a lot of money that has to be spent on shipping and transportation. The lightweight design of the packaging can help people to save lots of money in the long run.
Another way on how you can contribute towards the betterment of the environment with boxed wine is through the reduction of greenhouse gas emissions. The emission of greenhouse gases is a major concern that the entire world is struggling with. When you are offering box packaging, you will be able to get the consumers to have their wine within one year. Along with that, you will be able to reduce the overall emission of greenhouse gases by at least two million tons.
As you can see, the bag in the box is the best packaging option available for wine packaging as of now. Lots of people are aware of the benefits that come along with this wine packaging solution. Millennials hold a prominent place out of them. People can simply keep the facts in your mind and make sure that they are investing your money to purchase the best quality wine. You just need to cater to the expectations of the people by providing them with appropriate packaging solutions accordingly.
Automations in the packaging process
When we are analyzing the trends in beverage packaging, we cannot simply ignore the impact created by automation. We will be able to see automation in almost all the fields that exist out there. It has got into wine bag manufacturing as well. Due to the automation, it is possible to make sure that the bags are being produced within a short period of time. Manual labor is needed for packaging as well. This can deliver a variety of benefits for the consumers in the long run. That’s because they will not be asked to spend a lot of money on the packaging., Instead, consumers can make sure that they are only spending their money on the products that they wanted to purchase.
The level of automation that we can see in the wine bag manufacturing industry is increasing along with time. That’s because we can see how advanced technologies are creeping in. This will further improve the processes and cut down the unwanted expenses that people will have to deal with. Therefore, we can believe that the future of the wine bag packaging industry would be a bright one.
Eco-friendly packaging is something that is impacting all the industries that exist out there. We will be able to see this trend to impact the wine bag packaging industry as well. most wine manufacturers are aware of the importance of going forward with eco-friendly packaging. As a result, they have already started offering eco-friendly wine bag packaging along with the products. The other wine manufacturers should think about going for it immediately because it will be the latest trend and it will not be possible to move forward by ignoring this trend.
Due to the increased demand to go ahead with eco-friendly packaging, we can see how numerous eco-friendly packaging alternatives have come out there. Even when the wine manufacturers go ahead with traditional paper-based packaging, they seem to give more attention to eco-friendliness. That’s because it is the responsibility of such businesses to ensure eco-friendliness in the packaging options that are offered.
The best thing about all these eco-friendly packaging materials is that all of them are fully or partially biodegradable. Hence, people don’t need to worry too much about the negative impacts that would be created on the earth at the time of purchasing such packaging materials for use. The ingredients used for these packaging materials are used from numerous natural sources. All these natural sources are offering renewable products. Hence, there is no need to worry too much about the negative impact that is created on the planet. Some of the eco-friendly materials used that include seashells, potatoes, sugarcane, helpful bacteria, and corn.
The global wine industry is massive, and it is equivalent to billions of dollars. In such a massive industry, it is worthy to pay special attention to ensuring environmental sustainability. That’s because the environment is in a position to create a major impact on the worldwide environmental impact. If all the manufacturers pay special attention to the reduction of environmental pollution, it will be pollution, it will be possible for us to experience reduced pollution in the long run. This will contribute a lot towards the betterment of the planet that we are living in.
Carbon footprint is one of the biggest concerns that should be focused on during the manufacturing stages. All the manufacturers are encouraged to stick to environmentally friendly manufacturing processes by the environmental authorities that exist out there. It is important to adhere to these requests at all times. This is where the environmentally friendly packaging solutions would help people.
The demand to stick to environmentally friendly practices will further increase in the next year. Hence, it is important to double-check and make sure that your business is adhering to them at all times. Then you will be able to receive all the support you need to reduce the negative impact created on the environment.
Development of sustainable packaging solutions
It is high time for all the wine manufacturers to think about developing sustainable packaging solutions as well. When it comes to the process of manufacturing packaging for wine, there are few prominent challenges to be sorted. For example, it is important to provide enhanced protection to wine against damage. If the packaging promotes damage, you will have to bear lots of losses in the long run. On the other hand, you will also need to ensure that you are minimizing deterioration and wastage. This will eventually assist you to enhance overall transportation efficiency. Along with that, you will also be able to make your supply chain management process highly effective as well.
Custom wine packaging is in a position to help you ensure the safe delivery of the goods. It will be able to help you to ensure the best out of branding and product identification as well. When the customer preferences are changing, some of the properties in wine packaging will have to be changed accordingly as well. For example, there is a need for them to be equipped with heat insulation properties and enhanced strength. On top of that, it is better if wine packaging has the ability to deliver a strong barrier against moisture as well.
Wine bag packaging is not all about the materials used for the construction. Even the look and feel offered by them would contribute a lot to the successful results that you can secure in the long run.
One of the trends in terms of design that we can see in wine bag packaging is minimalist looking designs. Consumers in today’s world are highly educated. Hence, we can often see how people are using their knowledge in order to make decisions related to the products that they are purchasing from the market.
Here, education is not referring to any academic degrees that people have earned. Instead, people are provided with the chance to remain informed. For example, it is possible for people to get all the information they want about something on the internet. We can also see how people are making it a habit to do a bit of research on the internet before they purchase something from the market as well.
When your wine bottles are on the shelves of supermarkets and wine stores, people will still go through the label. The knowledge people have about the products are making life easy for them while they read like this. That’s because people will usually be able to get a better understanding of what you are offering and what your customers can expect to receive. Due to the same reason, you need to make sure that your label is easy to read for all the consumers out there. Then you can deliver all the support needed by your consumers who need assistance with the purchases.
For example, you need to make your packaging simple. On top of that, you will need to ensure that your packaging is uncluttered at all times. This is where a minimalist design in packaging will be able to help you. When you are sharing all the information about your wine to the customers in such a convenient manner, you will be able to get people to invest their money in purchasing what you offer. Along with that, you will be able to experience an increase in the sales that you are generating.
Note: The above custom wine boxes are exclusively designed and made for LCBO by inthebag.com
In the meantime, you need to take a quick look at the impulse buying behavior of people. When people see something interesting, they will go ahead and buy. However, you need to make sure that your products are impulse ready. Then people can know all about your wine and match that with their preferences. At the end of the matching process, it will be possible for the people to go ahead and spend their money in purchasing the wine.
Along with the minimalist design, you can take a look at gradient coloring as well. This is one of the proven methods available for you to enhance the minimalist designs that you are offering with your packaging. In other words, it will help you to enhance the looks you offer with your wine bag packaging and get more people to buy it.
According to statistical information, around 70% of the consumers believe that color, graphics, and shape are the key most attractive aspects that can be found in a package. Similar to any art, it is important to ensure a striking balance between the elements. Therefore, you will need to focus more on the gradient coloring that you include in wine bag packaging. If you don’t have a clear understanding of how to get the most out of this, you will be able to seek the assistance of an expert wine bag packaging designer. Then you can get the help of his expert knowledge to add depth to the visual appeal you create. Along with that, you will also find it an easy task to attract your crowds with ease.
Personalization in wine bag packaging
Personalization is another trend that we can see in wine bag packaging. This trend is heavily contributing to the success of wine bag packaging out there in the world as well. Therefore, you need to make sure that you are never ignoring it under any circumstance.
One of the most important things to keep in mind about personalization is that it is a strong pervasive marketing technique available for business owners to consider. Regardless of your business or your industry, you can proceed with this marketing technique. For example, you will be able to make your customers feel special with the premium quality wine that you are offering to them. When you receive a personalized email, you will feel good about it. This is applicable to the customers who receive personalized wine from you as well.
People in today’s world are surrounded by personalized interactions. In fact, almost all the businesses that exist out there are looking forward to delivering personalized experiences to the people. Hence, expecting a personalized interaction is something that most people are interested in. They are expecting that from your business as well. As a wine manufacturer, you just need to understand the expectation of the customers and take appropriate measures to cater to that expectation at the end of the day.
Among customer groups, millennials are highly expecting your business to provide them with personalized experiences. You should never ignore this or underestimate the importance of this. If you do, you might have to deal with numerous negative consequences in the long run. Hence, always go ahead and get your wine bag packaging designed so that you are in a position to deliver personalized experiences to the customers.
Along with personalization, you can also think about looking for the best methods available to enhance the portability of the wine bag packaging that you are offering. That’s because it is another requirement of the people who are planning to purchase wine bag packaging out there in the market. When you are offering portable wine bag packaging, you will be able to help your customers to purchase what you are offering and carry them with ease. On the other hand, the portability of your wine packaging will be able to help you with complimenting the preferences of the people who are packed with tight schedules as well. This can contribute a lot towards enhancing customer experience, which will be able to deliver numerous amazing benefits to you in the long run.
Some of the wine manufacturers have gone ahead with the creation of vintage designs. This is another area that you can focus on. However, this might not deliver the best result for all the wine manufacturers out there. You should go ahead with this only if your business has a history of over 50 years.
If you are offering such an old wine to the market, you must have a strong customer base around your business. You will be able to create nostalgic experiences in them by going ahead with vintage-looking wine bag packaging. The unique experiences you create will help you to attract more people towards what you are offering to the market.
One of the best things about moving forward with vintage designs is that it will provide you the opportunity to inspire and attract customers who belong to multiple generations with ease. This is something that would help your business to attract more customers on your way.
Clear and transparent information on the packaging
Clear and transparent information on packaging is another great thing that is taking the wine bag packaging trends forward. You don’t need to think twice before you start following this trend. That’s because it has the ability to contribute a lot towards the success of your wine brand and making it popular among customers.
People are usually conscious of what they are consuming. Hence, you need to deliver informed decisions to people. You will be able to show your customers what your wine is offering. For example, you can clearly include the ingredients, alcohol percentage, and all other important pieces of information such as the vineyard where the wine comes from. You can have this on the labeling. However, it is better if you can have the same on your wine bag packaging as well. Then you will be able to contribute a lot towards the positive experiences that you are delivering at all times. People will find it an easy task to make the decision on whether to purchase your wine or not. Along with that, you will be able to get the wine to be sold within the shortest possible period of time as well.
When people are seeing all the information upfront, they will be able to buy the product immediately. This will help you to increase the profits that you are generating out of the wine you are selling in a convenient manner.
If you want to ensure success with your wine bag packaging in 2021, you will need to focus on creating emotional engagement as well. This will be among the top wine packaging trends that we can see in 2021 as well.
Wine is a beverage that can elicit emotion. People are usually attaching brands via emotions. All the information that is available in the wine packaging bag is in a position to inform more details to the consumers on what they will be able to receive. This is catering to the needs and expectations of the consumers as well. Therefore, you will be able to engage with the audience. On the other hand, you will find it an easy task to build loyalty as well.
After you build emotional engagement, you can get all the support needed to make more sales. That’s because people are connecting with your brand emotionally and you are getting an ideal environment to build a strong connection with them. You just need to make sure that you are taking the maximum out of the opportunity you have to create engagement. If you can focus on this while you are designing wine bag packaging, you will be able to increase the number of loyal customers who purchase what you offer without keeping a doubt in mind.
Explore the Ultimate Guide to Custom Retail Packaging.
The impact created by technology
Technology is transforming everything rapidly. We can expect technology to transform wine bag packaging as well. In other words, wine manufacturers will use technology-enabled solutions with wine packaging. If you are a wine manufacturer, you will need to take a look at this. Then you will be able to enhance the experience that you are delivering to the consumers in an effective manner.
Consumers in today’s world are smart. If you want to get those smart consumers to purchase your products, you will need to go ahead with smart packaging as well. In fact, smart consumers go perfectly well with smart consumers s peanut butter and jelly.
When you want to integrate technology into packaging, you will have numerous options available to consider as well. For example, you can use QR codes and NFC chips. This will help you to inform and educate the consumers effectively.
Smart packaging will also help you to track the elements in wine that you are offering to the market as well. For example, you will be able to ensure the freshness and alcohol percentage of the wine that you are offering. On top of that, you will be able to convince the customers that your wine was manufactured according to the safety and quality standards. Along with that, you can grab the trust in the minds of your customers to get them to purchase what you are offering.
Traditional glass bottles
When focusing on the wine bag packaging, it is important not to ignore the traditional glass bottles that are being used to offer wine to the market. If you focus too much on the packaging of the bags, you will ignore the glass bottles. However, this is not something that you can afford to do. That’s because glass bottles are also contributing a lot to the success of wine packaging. Hence, you will need to focus more on the glass bottles and try your best to get the most offered out of them.
Wine is an alcoholic beverage. Hence, it is worthy to offer wine in a traditional glass bottle. Even though the wine in box trend is getting popular, we can still see people sticking to the old school experience offered by the wine that is available for them in the glass bottles. Therefore, you will be able to take a look at this and go ahead with it without keeping any doubts in mind.
If you are offering a wine that is preserved for a longer period of time, you cannot go ahead with wine in a box. This is where you will need to take a look at the glass bottles. Even if wine is kept in these glass bottles for decades, you will not have to experience any impact on the taste.
Make sure that you focus on the labels that you are pasting on the glass bottles. That’s because you only have the opportunity to share information with your potential customers by this label. Hence, make sure that your label is clear and easy to understand. Then people will be able to quickly go through the label and figure out all the information that they need to know. This will help you to increase the sales of wine that you are generating as well.
Even on the traditional bottles, you can get creative with customized label designs that will wow the customers. Read more about why Custom Printed Labels Matters for your packaging.
Now you are aware of the best wine bag packaging trends that we can expect to see in 2021. Some of these trends are available as of now. We can expect these trends to continue in the next year. You will need to make sure that you are going for the best retail packaging or the wine that you are offering to the market. Along with that, you need to make sure that you are targeting your potential customer base as well. This will help you to get creative and innovative packaging solutions, which you need to impress your customers. Take a look at these trends we highlighted and follow them accordingly. Then you will be able to experience all the benefits that the trends can deliver to your wine business.
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Looking for a custom wine bag? Get in touch with inthebag.com and request a quote today. Also, inthebag is a carbon neutral company that will not only provide you the best custom packaging solutions but provides an added value with a step moving towards sustainability. InTheBag (Formerly known as Grauman Packaging) has been providing solutions to LCBO (The Liquor Control Board of Ontario is a Crown corporation that retails and distributes alcoholic beverages throughout the Canadian province of Ontario) with exclusive packaging for liquor and wine.