21 Dec Creative Packaging Ideas to Increase Your Sales
When you are offering a product to the market, you will wrap it around appropriate packaging. It is better if you can pay special attention to this packaging because it can deliver a variety of benefits to your product as well as your business. That’s mainly due to the stiff competition that you have to face from your competitors.
If your packaging looks similar to that of your competitors, you will fail to gain an advantage and impress your potential customers. This is where you need to ensure that your packaging is as unique as that of your competitors as much as possible. This will help you to grab numerous benefits from the market by increasing your sales. All you have to do is to think about offering the most creative packaging to the market along with your products. Keep on reading and you will be able to learn about the most creative packaging ideas available for you to consider. After getting to know about the most creative packaging ideas, you will be able to stick to them. Then you can increase your sales effectively.
Can your product packaging improve your sales?
Before taking a look at the creative packaging ideas that can help you with increasing your sales, it is important to have a strong understanding of whether creative packaging can help you to increase your sales or not.
You will have to spend your money to get creative packaging. Hence, it is a must to make sure that you are getting worthy returns out of your packaging. Otherwise, all the money you spend on creative packaging would be in vain.
If you can come up with creative ideas, you will obviously be able to drive revenue out of them. Hence, you will be able to secure the return that you wish to get out of your investment at the end of the day. You will need to ensure that your packaging is not common. It should be the least common. Then you will be able to find the support needed to build a meaningful connection along with the prospective customers. This can eventually help you to drive more sales as well.
While keeping these facts in mind, let’s take a look at the best and the most creative packaging ideas, which you can follow to increase your sales.
– Make your packaging relevant to the customers
You will need to make your product packaging relevant to the customers who will purchase it as much as possible. This is one of the most important tips in effective packaging that you should be familiar with. When packaging is relevant, your customers will be able to understand how your packaging is fitting perfectly well into their lives.
Coming up with aa one size fits all approach for packaging is something that we could see in the past. However, this trend is no longer relevant. You will need to deliver customized experiences with product packaging as much as possible. You will not have to go through any major struggles to do it as well. That’s because the advancements in mass customization can help you with it.
If you are looking for some inspiration on how to do this, you will be able to take a look at the marketing campaigns of Coca-Cola. The “Share a Coke” marketing campaign is one of the best examples out of them. This marketing campaign was launched in over 70 different countries out there in the world. Along with this marketing campaign, they included the names of people in Coca-Cola bottle packaging.
This marketing campaign was able to receive lots of attention. That’s mainly because Coca-Cola paid special attention to the packaging in each and every bottle. Along with this concept, Coca-Cola could transform the experiences delivered to the customers as well. People were able to get a Coke bottle that is personalized according to them. They even shared the Coke bottles on social media networks, which further increased the sales volume and marketing for this campaign.
At the end of the campaign, Coca-Cola confirmed that the marketing campaign done with customized mass packaging helped them to increase the sales volume by 2% in the United States. On the other hand, Coca-Cola was able to increase brand awareness conveniently out of this marketing campaign as well. It further contributed a lot towards the overall success that the brand could receive.
You don’t have to blindly copy Coca-Cola with your marketing campaigns. You can take inspiration from this campaign and develop a unique concept, where you can make your product packaging relevant to the customers. For example, you will be able to support a worthy cause. On the other hand, you will be able to support one of the local sports teams as well. You can link your product packaging along with seasonal celebrations and seasonal activities as well. If you don’t want to go ahead with any of these approaches, you can at least promote one of the values associated with your brand. Then you will be able to get all the support you need to increase your sales.
However, it is also important to keep in mind that there is no possibility for you to be everything to everyone. That’s because there is a difference between the customers you have. Two customers would not want to expect to be treated in the same way. Hence, you should do some background research and then come up with some common things that all your customers will be able to relate to. Based on that, you can customize your product packaging. The custom product packaging designers will be able to deliver all the support you need with it. All you have to do is to rely on one of them and proceed with promoting your products.
– Entertain or educate your customers
Another creative packaging idea you can follow is to entertain your customers. If you don’t want to entertain your customers, you can at least think about educating them. You will have to deal with competition, and it is not something that we can avoid. However, you can take the competition to your advantage. This is where product packaging can help you.
All of us come across similar purchasing scenarios in day-to-day life. In such situations, we will simply take out our mobile phones and look for the products on the internet. We will carefully go through video content, product reviews, and the technical specifications associated with different models. Based on that, we are trying to locate the best products available out there for us to use.
What if all these details are available on your product packaging? Then your customers will never have to go through product reviews, technical specifications, or even video content. In other words, your customers will never have to do any background research on the internet. All the customers will be able to find the information they want on the product packaging, which is providing all the support needed by them to make decisions to purchase your products quickly.
If you are not offering enough information to the customers, you will be creating a roadblock, which will make your customers away from buying what you offer. If your competitors are offering better information, you will not be able to stop the customers from going forward with your competitor’s products. This is where you should customize product packaging and include all the important information.
You will need to make sure that you don’t overwhelm your customers by sharing too much information. You will need to do background research and understand what pieces of information that your customers are most interested in getting. While keeping that in mind, you can proceed to the next stage of offering information to the customers. This will eventually help you to share all the information with the customers and grab their attention.
If there is too much information to be included in product packaging, you will be able to include a QR code or even a scannable image. Then your customers can quickly scan it and look for additional information that they are interested in getting. If you can invest, you can proceed with creating a mobile app that is based upon Augmented Reality. Then people will be able to go through an interactive experience and learn more about your product before they make the decision to purchase what you offer.
– Tell the story behind your product with product packaging
You can also tell the story behind your product and be creative with it. If you are offering only one product to the market, you will be able to focus on your brand history as well. That’s because you will be able to increase the attention that you are getting towards your brand. Then you will be able to share your product values as well.
When you want to tell the story behind your product in product packaging, you will have numerous creative opportunities to follow. No matter how you go ahead, you will need to provide a better understanding of what exactly is included within the packaging.
For example, you can see how some of the wine manufacturers out there are offering wine bottles to the customers in wine bottle shaped packaging. Whenever a person sees the packaging, he will be able to figure out that it is a wine bottle. On the other hand, you will also be able to use wine-infused bonbons. You will be able to get the products to stand out from the competition based on this. This will eventually help you with increasing your sales volume as well.
Always understand that packaging is all about your brand. Hence, your customers would be interested in learning more about your product and what you are offering to the market as well. You can easily do this with custom product packaging.
Come up with a way to tell the story of your product or your brand in the most effective way. Include some visuals into it as well. Then you can create a strong impact on the success of the product that you are offering to the market.
– Find inspiration from nature
Nature gives inspiration for numerous things. You will be able to seek the assistance of nature for getting inspiration on your product packaging as well. Then you will be able to come up with some of the most creative concepts. You can find a large number of brands out there, which were able to do this in a successful way. It doesn’t hurt for you to follow those brands and come up with something similar.
Nature is offering packaging for different products offered out of it. For example, you can take a look at fruits, you will see how nature is offering the most efficient packaging. Peapod, banana, pine cone, and kangaroo pouch are perfect examples to prove the above-mentioned fact. These are not just examples of the most efficient product packaging. You will also notice that the product packaging looks beautiful and elegant. The colors, shapes, and even concepts for packaging can be borrowed from what you can see in nature.
If you are looking for ideas, you can simply go for a walk in the woods. If you can keep your eyes wide open and look around, you will be able to locate inspiration that you are looking forward to receiving. In the meantime, you will also need to understand that your packaging is not designed only to share your product to the market. It will also deliver the final marketing message that you are delivering to the customers as well. You can also take a look at your competition and see how they are doing it. This is where you will notice how your competition is in a position to come up with the best method to share a strong message with the packaging. This is contributing a lot towards the success of the marketing campaigns.
– Combine two different packaging concepts
If there are two packaging concepts that you are interested in, you will be able to combine those two packaging concepts into one. Then you will be able to start experiencing the benefits that come along with both packaging concepts. This is also an effective method available for you to gain attention for your products in the competitive market as well.
All the big players in your industry are looking forward to gaining an edge over their competition. Therefore, it is important for you to be creative with your packaging. If you can come up with a new packaging concept, you will be able to deliver strong competition even to the market leaders.
Any business that is trying to be innovative will be able to take a look at this. Then you will notice some innovative packaging ideas, which no other business has tried before. When you are the first to come to the market with such an idea, you will be able to gain customer attention easily.
All of us know that beer comes to the market in aluminum cans and glass bottles. What if you combine both these concepts? In other words, you can come up with an aluminum bottle to offer beer to the market. Such a packaging concept would not look eye-catching but will be classy as well. This will help you to compete with your competitors. On top of that, you will also be able to make your packaging recyclable, which can deliver some added benefits.
– Focus on the target audience
By focusing on your target audience, you can come up with creative packaging ideas. That’s because you will be able to learn more about the preferences of your target customers. When you have that understanding, you will not have to struggle too hard to cater to their expectations.
Some of your products will have extremely specific audiences. For example, your customers might be made out of teenagers. In such a situation, you will be able to align your packaging for teenagers. Then you will be able to make the product more relevant to the audience as well.
For example, you will be able to take a look at the Axe line of products offered by Unilever. This product is most popular among people who are aged between 18 years and 35 years. Hence, you will notice how the product packaging is designed accordingly to them. If you take a look at the product packaging of Axe shower gel, you will feel like it is having motor oil in the form of shower gel. That’s because the product is coming to the market in a plastic black colored container, which is made out of the thick mold. This packaging has an extremely rugged appearance. This is catering to the target demographics. Hence, the product is quite popular among the target market. We can see how product packaging has contributed a lot to the overall success of the product.
– Go for a metallic look
Going for a metallic look with product packaging is something that you will be able to consider as of now. We often see how most of the packaging labels are printed on top of clear white-colored material. However, it is not the only option available for you to consider. If you want to be innovative, you will need to take a look at the other options available out there to consider as well.
One of the best alternatives that you can find is metallic foil. There is no need to think twice before you get it for your product packaging. This metallic look will be able to deliver a striking appearance to your product packaging as well. On the other hand, this metallic look will also be able to help you with making your product look expensive with ease. Based on this, you will be able to increase the price tag associated with your product as well.
– Extend your labels
There is a possibility for you to extend the labels that you have on product packaging. To ensure this, you will need to proceed with sandwich printing. For example, assume that you are offering a clear liquid to the market, which is packaged inside a clear bottle. Then you will be able to go ahead with this creative packaging idea. Along with the creative packaging idea, you will be able to deliver more packaging space as well. You will not have to spend a lot of additional money to go ahead with the packaging idea.
To extend the label, all you have to do is to think about printing on the backside of the labels. However, it is also important to note that the information you can print on the backside is limited. For example, it will not be possible for you to print all the regulatory information on the back of the label. However, you will be able to tell the story behind your brand or the story behind your product with this idea. Or else, you can run a contest with this idea as well. Even if you want to share information with your customers on how to use your product, you can proceed with this idea. When you have additional printing space, you can refrain from including all the information on the printing label. This will help you to refrain from cramping all the information. You can clearly mention all the important information on the outside of your label and include other additional, and nice to have information on the inside. This is one of the simplest methods available for you to deliver additional information to your customers. By doing that, you can easily add more value to your product packaging as well.
– Allow your true colors to shine
You may get the help of product packaging to allow the true colors of you to shine as well. if there is something in your brand that you can be proud of, this is a good option available for you to consider. One of the best examples of a brand that did this is Candle-Lite. Candle-Lite is one of the oldest candle manufacturing companies out there in the world. In fact, the company has been manufacturing candles for a period of more than 160 years. You will see any fancy packaging offered by this brand. They are only offering a candle that comes in a clear jar. However, the colors that the brand select are striking. These colors are contributing a lot towards the overall popularity of the brand and the success of products offered to the market.
When you take a look at the packaging of Candle-Lite, you will notice that they are using bright colors. They are paired along with multi-layered candles. These candles would eventually shine within the simple and clear jars. On top of that, they are also using a simple label, which is having a white colored background. It is accentuating the colors that you will be able to see in the jar. When these candle jars are available for sale in the supermarkets, people are attracted. Even though there is no need to purchase a candle, we can see how people tend to buy the candles that are offered out of this brand.
Likewise, you will be able to use colors to shine your product as well. if your product is shining, you will be able to get more people to buy it. This is a perfect method available for you to overcome your competition as well.
– Make your packaging fun
You will also be able to think about making your packaging fun. Some of the businesses assume that fun packaging is something that is just limited to the kids. However, it is not just limited to the kids and you can even think about making your packaging appealing for adults to purchase.
There are some key factors, which you can focus on while you are trying to create fun-filled packaging. For example, you will be able to use unusual shapes and bright colors in your packaging. This will deliver amazing results to the products that are designed for kids as well as adults. However, it is also better if you can follow a more subtle approach to go ahead with this trend as well.
Even if you are offering liquor products, you can proceed with fun packaging. For example, you will be able to include visuals of win animals on your packaging. Horses, frogs, kangaroos, penguins, and many more fun animals are available for you to include in your packaging. When you go ahead with a bright and colorful label with a penguin on your wine labels, you will be able to grab the attention of prospects easily. Along with that, you will be able to ensure the success of your products easily as well.
– Focus more on the design
If you want to make your packaging interesting, you will need to focus more on the design of the packaging. This is one of the most important aspects that you need to be mindful of. If the design is not in a position to deliver that fun-filled vibe, you will not be able to receive the maximum returns that come along with packaging you.
Packaging designing is one of the very first aspects that you should focus on while you are creating the packaging for your products. Look for the options that are available for you to create interesting packaging, which can help you to grab more attention while your products are on display. You will be able to walk into a local supermarket and browse through the products that are available. This is where you will be able to get inspiration on the products that have the most appealing designs. If you can also think about getting similar designs on your packaging, you can ensure the overall success that you can secure.
In some of the instances, you will not have to do a lot of work to make your packaging design more interesting. All you have to do would be to add a little bit extra to the standard packaging that you have. Then you will be able to get that to ensure your success.
If you are looking for inspiration on this, you may take a look at this amazing concept by Amy’s Kitchen on one of their pasta sauces. This pasta sauce was available for the people to buy in a standard jar with a standard size. It also had a standard label. However, all these things blended perfectly well with the color of the pasta sauce. On top of that, they introduced a gold and paper bow on top of the lid. In other words, they made the package look like how your grandmother would present it to you. This concept contributed a lot to the sales of the product. Likewise, you will not have to brainstorm for ideas that are out of the box. Just look for something simple and take appropriate steps to include that along with your product packaging. Then you will be able to receive all the support you need to ensure the success of your product packaging with ease.
These are the most creative packaging ideas available for the business owners out there to increase sales. You might not be able to proceed with all these ideas. There are packaging ideas that can deliver positive results to your business and that cannot deliver any benefit to your business at all. Before you commit to a creative packaging designing idea, you will need to take a look at the return that you can expect to receive out of the investment. Then you can spend your money and go ahead with the product packaging idea. This will eventually help you to experience all the returns that come on your way.
Did you know? 95% of products fail every year. The main reason is the creative custom packaging. If you are looking for creative packaging solutions for your business, get in touch with “In the Bag” and get fully custom packaging ranging from different styles and materials. Also, “In The Bag” is a carbon neutral company along with many other certifications which gives you confidence that you are contributing to a sustainable future.