22 Dec Latest Custom Bags trends for your retail packaging 2021-2022
If your business is offering products to the customers in custom bags, you need to follow the latest custom bags trends. Along with that, you will be able to cater to all the expectations of your customers and stand out from your competition effectively. The custom bag trends are changing at a rapid pace. Trends that we could see in the past couple of years would not be valid in the future. That’s why you should have a clear understanding of the latest custom bag trends for retail packaging for the years 2021 and 2022. Keep on reading this and you will be able to figure out the trends. Upon getting to know about the trends, you just need to follow them and experience all the amazing returns that come on your way.
– Using soft and natural colors in retail packaging
One of the biggest trends that we can see in custom bag trends is the usage of natural and soft colors. This is backed up with minimalism. In other words, using natural and soft colors is a perfect option available for the people to proceed with minimalism and start experiencing all the great returns offered along with it.
We can even see how some of the businesses have transformed their branding colors into soft and natural colors. Whether you do it or not, you will be able to proceed with using the natural and soft colors in your retail packaging. Then you can easily cater to the customer expectations of going forward with minimalism. This can offer amazing returns to you in the long run.
If you are looking for inspiration on soft and natural colors, you will be able to take a look at a color palette. This is where you will understand the most appropriate colors available out there to be used. Pick the colors that can complement the look and feel of your brand. For example, you will be able to select colors that go perfectly well with the natural colors that can be seen in your logo. No matter what, you will need to make sure that your retail packaging looks classic at the end of the day. In the meantime, it is better if you can make your packaging look ubiquitous. Then you can end up securing maximum returns that will be sent to you with this custom bag trend.
Along with soft and natural colors, you will also be able to consider using more natural shades in your retail packaging. Then you will be able to create interest with ease. When these colors are available in packaging, the photos taken with them would look fascinating.
If you want to go ahead with this trend, we encourage you to think about using more than one shade. In other words, you can think about using various neutral tones in the overall packaging design. This will help you to add more interest and depth to packaging design. If you don’t have any idea on how to proceed with it, you will be able to get the assistance of a Pantone Color Guide. It will be able to provide the guidance that you need to pick the right colors and use them accordingly in packaging design.
In the meantime, you can think about taking maximum advantage out of subtlety as well. When it comes to minimalist retail packaging, you will have all the freedom to get the products you offer to the market to come into the center. Then you will be able to grab the attention of your customers and receive better results at the end of the day. You can think about using it on the flat lays as well. This can deliver an upscale look to you.
You don’t have to think twice before you add the statement colors into your retail packaging. In case if you are using a neutral base, it doesn’t hurt to add a contrasting color. You can introduce this contrasting color as a sticker. Or else, you can think about doing it as packing tape. Then you can easily grab the attention of your audience into the elements and ensure the future success of your retail packaging.
– Include surface pattern designs for your custom bags
When you go through the custom bag trends, you will also notice how the surface pattern designs are playing a major role. If you can come up with a unique looking pattern design, you will be able to receive all the support needed to make your retail packaging stand out. Hence, you will be able to boost brand awareness in a convenient manner and enjoy all the amazing returns that come along with it.
This retail packaging trend is associated with minimalism as well. Therefore, it is better if you can refrain from going ahead with the heavily patterned designs. The surface pattern in the design should look minimalist as much as possible. This will help you to go ahead with the trends and receive the maximum returns offered along with it.
To get the maximum out of this custom bag trend, you can think about going forward with ornate packaging designs. Sometimes less is more. Then you will figure out that your brand is provided with additional room to be creative. Along with that, you will also have an ideal environment to communicate the story behind your brand as well. You can do this in an interactive way. This is much different from just adding your logo or including the brand name to somewhere you can possibly add it. You will be able to use the imagery in order to express the values associated with your brand in an effective manner.
If you want to add a luxurious touch to your brand, this is one of the best options available for you to consider. You will fall in love with the luxurious vibe that your retail packaging can get. That’s because you will be able to use it as the base and increase the prices of products you are offering to the market as well. In the meantime, you can include details in the product retail packaging, which can help you to create a unique piece of art. All you have to do is to ensure that this unique piece of art is something that has the potential to grab the attention of people. Then you can deliver amazing experiences to your customers and get them to purchase what you are offering to the market.
While you are following custom bag trends, it is also important to understand that all customers out there in the world tend to focus more on customer experience. In other words, customer experience offered out of the packaging is assigned with more priority. This will result in the delivery of better results. To get the maximum outcome of this, it is possible to go ahead with pattern designs. This will be a thoughtful approach that we can follow in order to ensure the successful delivery of results. On top of that, this kind of approach will be able to help you with impressing your customers as well.
To get the most out of this trend, you will need to understand the aesthetics of your brand. By keeping the aesthetics of your brand as the base, you will be able to proceed with finding that perfect cohesive style. You will then be able to remain on top of this packaging trend and enjoy all the amazing returns that it can deliver to your business. That’s because it can help you to make your brand personality more tangible. In the meantime, you can also take a look at the complete range of products that you are offering to the market as well. This is where you will be able to learn more about the recurring styles and themes available out there for you to consider. By the strategic use of these elements, you can easily spark familiarity between your customers and help them to come up with the best outcomes at the end of the day.
You should get the maximum out of repeating the patterns and designs as well. This is where you can think about bringing too many elements into the overall design. However, you should understand the limits and do it. Otherwise, the overall look and feel would look cluttered and chaotic. You will need to make sure that the pattern you select is seamlessly getting integrated into the retail packaging you offer to the customers.
In the meantime, you should also focus on the other color combinations that are available for you to consider. They will be able to help you with boosting the overall packaging design effectively. For example, you will be able to use white on top of dark color. This approach will be able to deliver much-needed assistance for you to make the illustrations stand out with ease.
– Tell stories with your retail packaging
When you browse through the custom bag trends, you will notice how storytelling is receiving lots of attention in the recent past. We will be able to see this continuing in the future as well. Retail packaging is one of the best options available out there for you to sue and tell the story behind your brand in an effective manner. That’s the main reason why we included that within the list of custom bag trends as well.
The retail market is getting virtual along with time. Therefore, it is important for customized retail packaging to deliver a tactile counterpoint. This will help you to grab the attention of your customers in an effective manner at the end of the day. Read more about how to tell your brand story through packaging design.
In the world we live in, the attention span of people is getting shorter along with time. Therefore, you will have to deal with this challenge and proceed with retail packaging design. It would dominate custom bag trends in an upcoming couple of years. Social media networks such as Instagram are offering the biggest challenge for us when we are going forward with it.
If you want to ensure the success of your brand, you should not just focus on the core product that you are selling to the market. Instead, you will need to understand how you are presenting the product along with your brand presence. Then you will be able to create that strong relationship between your brand and your audience. This will help you with increasing the sales volume effectively. You should keep this in mind and proceed with following custom bag trends.
When we take a look at the online brands, we can see how they have been able to create a strong brand identity. However, ecommerce retail packaging used by most of them is still too generic. Hence, it is important for them to put additional effort into packaging design. Regardless of the reason for your inspiration, you should tell the story of your brand with retail packaging. You will be able to do it with bright colors, flat illustrations, or even with the use of the latest graphic designing trends. You will be able to use this and deliver a premium brand experience to all your customers. This is much worthy than just offering a product to the market.
You need to be careful when you are presenting your brand to the audience as well. For example, you need to go through your brand story and figure out what parts of the story would resonate with the audience. You will not have enough space in your retail packaging to tell the complete brand story. Every single brand has got some fun anecdotes. You will need to figure out the specific fun anecdotes behind your brand. Then you should give more attention to them and build the brand story in an effective manner. This will eventually help you to come up with a memorable way of showcasing the brand to your customers and tell your customers why your brand is so special. On top of that, you can also tell the customers why your brand is unique from the brands of your competitors. This will assist you in building that strong relationship with the customers, which is important to boost your sales volume.
For example, Tay Ham, which is a paper goods brand started including old family photos into their retail packaging. That’s because it was a family-owned business and they wanted to highlight it and grab the attention of customers. This approach could deliver amazing results to the brand as well. Therefore, we were able to see how the brand started reaching greater heights.
In the meantime, you will need to understand that showcasing a brand story is not all about images. Some of the businesses that follow this custom bag trend tend to include only images in their retail packaging. Instead of just focusing on the images, you can think about including words as well. That’s because words are in a position to deliver equal results to images. However, make sure that you are not filling up packaging with lengthy paragraphs. You can pick a short quote and include that in your brand packaging. The quote will be able to summarize the mission of your brand. This kind of approach will be able to deliver all the support you want to engage with your customers effectively. Hence, you just need to reap the benefits that this custom bag trend would offer to your retail business.
– Eco-friendly retail packaging bags
We can see eco-friendly initiatives all around us. If you are looking for custom bag trends, you will need to focus on these. That’s because eco-friendliness is expected to play a major role in the success of retail businesses in the future. If you want to grab attention from customers and retain it, you have no other options to consider than making your business look eco-friendly. This will be able to deliver a bunch of amazing benefits to you and you will fall in love with all the benefits offered along with it.
Eco-friendly retail packaging bags is where you can think about making your packaging more sustainable. You will need to follow a proactive approach as a business to manage your overall waste output. Along with that, you will also need to focus on the carbon footprint that is created by your brand as well. This trend was initiated by the leading brands out there in the world, but not it is being carried forward by the small-scale brands. You can go ahead with it and get the most amazing results offered on your way. Explore these 12 sustainable alternatives to plastic bags.
Getting eco-friendly packaging for your business is one of the best methods available for you to protect the planet that we are living in. On the other hand, we will be able to get connected with the consumers and deliver them the important message of protecting the planet. This will not be a big struggle for you because your consumers are already concerned about living eco-friendly lives. You just need to align with the preferences of your consumers and deliver the experiences to them. Then you will be able to take your business to greater heights along with retail packaging as well.
In the meantime, you should understand that consumers who live out there in the world are empowered to showcase their support for living eco-friendly lives. We can see that in the shoppers who leave behind food packages in supermarkets. On the other hand, we will also be able to see this in the mailing packaging as well. Therefore, your business is never making an incorrect choice by going forward with sustainable packaging solutions. This is one of the biggest packaging trends available out there for you to focus on as of now. If you can focus on it, you will be able to receive all the amazing returns that will be delivered on your way.
One of the best methods available for you to proceed with eco-friendly packaging would be to downsize your packaging. Some of the business owners assume that going eco-friendly is all about picking an eco-friendly material. Even though the material is playing a major role, you should also understand that the size of your packaging is playing a major role. Therefore, you should try your best to downsize the retail bags that you are offering. Then you can eventually ensure that you have reduced the overall disposal of your packaging.
It is true that additional layers would help you to strengthen your retail custom bags. However, you will need to focus on minimizing that as much as possible. That’s because lots of plastic is difficult to be recycled. On the other hand, plastic is not in a position to deliver the most protection to the products you offer when they are dropped. Hence, you should think twice about whether including multiple layers of plastic is a worthy decision that you can take or not. You should go ahead with the decision only if it is something worthy. Otherwise, you should refrain from spending your money unnecessarily on the trend. If there is a possibility for you to come up with plastic-free packaging, you will need to think about doing it all the time. Then you will be able to get the maximum returns that are coming on your way as well.
You can also think about educating your customers about going forward with an eco-friendly bag. This will not just help you to convince your customers on why they should stick to your brand. You will also be able to create a major positive impact on the planet that we live in as well. There is no need to think twice before you find time to educate the customers of your business. You can simply do this by including the recycling symbol on top of the packaging that you offer to the market. Any customer who sees that symbol will be able to understand that your packaging is fully eco-friendly and recyclable. Hence, you can provide an answer to one of the biggest questions that your customers have been dealing with as well. This will eventually help you with all the efforts that you have been maintaining to go ahead with ensuring eco-friendliness in your brand. This can deliver amazing returns to you at the end of the day.
– Compostable eco-friendly custom bags
When it comes to eco-friendly custom bags, you can think about getting them manufactured in compostable materials as well. By working along with one of the reputed custom bags suppliers, you will not have to face any major issues when you are offering compostable custom packaging to the market. This is another trend that we will be able to see in the future as well.
There are multiple materials to be used when you are offering compostable bags to the customers. Work collaboratively with one of the custom packaging suppliers and get to know about the different options that are available for you to consider. Then you can pick the best options available out there for you to consider and proceed with them. You will be able to use this as a perfect statement to the customers. That’s because you can tell your customers that your business is going forward with innovative solutions to ensure the overall protection of the environment as well. If you can focus on this, you will be able to ensure the reputation maintained by your brand as well.
– Offer reusable custom branded bags
Another prominent custom bag trend that we can see in the custom retail bags is the offering of reusable custom bags. You will be able to experience two major benefits by going forward with reusable bags. The first benefit out of them would be that you can contribute towards the protection of the environment. You will be able to ensure that the packaging is not going to end up in a landfill after being used for just one time. People will be able to use the bag more than one time for numerous purposes. Hence, you will be able to make sure that the packaging is contributing to the overall protection of nature.
In the meantime, you can also think about enhancing your brand visibility with the help of it. When people are reusing your bag, you will be able to get more people to see your brand as well. To get the most out of this custom bag trend, you will need to think about including your brand clearly in the design of the custom retail packaging. Then people will notice how your packaging is presented in an appealing manner to them. This will eventually help you to increase the customer reputation that your business will be able to receive at the end of the day. You can also get the existing customers of your business to become the brand ambassadors and keep on further promoting your brand. This can deliver some significant benefits to you as well. For example, you will be able to reduce the total amount of money that you spend on marketing. Existing customers will be able to help you with doing some of the marketing for you and enhancing your brand visibility.
– Digital printing on the custom retail bags
Digital printing technologies have gone through numerous advancements in the recent past. As of now, digital printing technology is readily available for any business owner who is interested in getting the most out of custom retail bags. You just need to look around for a custom retail bags supplier who uses digital printing.
During the year 2020, we could see how digital printing was playing a massive role. We will be able to see that getting continued for the rest of the decade as well. In other words, everything we see getting printed will be based on digital printing. The obvious benefits associated with digital printing are contributing a lot to this fact. For example, we will be able to see how digital printing is offering aesthetically pleasing and efficient designs to the people who need all sorts of packaging solutions. This would include custom retail bags as well. Therefore, all the retail business owners who are looking for the best custom bag trends should keep this fact in their minds.
Digital printing is driven by digital technologies. Here, they are printed through electronic technologies. Hence, it is possible to reduce numerous overheads in the printing stage. Due to the same reason, we will be able to see how digital printing is evolving as a cost-effective solution. If you are interested in cutting down the costs associated with product packaging, this will be a perfect choice available out there for you to consider. The amount of money you save can be used for the future development of your business. Or else, you will be able to use that o ensure that your business is offering the products to the customers at a cheaper price when compared to the competitors of your business.
Digital printing can also provide you the chance to get a higher level of personalization. Therefore, you will find it an easy task to go ahead with the above-mentioned solutions as well. All you have to do is to keep the benefits of digital printing in mind and proceed with getting the maximum returns offered along with it to you. You will then be able to capitalize on the trends and ensure that you receive amazing outcomes.
Now you have a clear understanding of the best custom bag trends. If you are a retail business owner, you will need to focus more on these trends and make sure that these trends are contributing to the future success of your business by all means. Hence, you should never ignore these custom bag trends and you will need to follow them whenever possible.
If it’s time to elevate your brand to the next level, explore all the custom bag solutions from inthebag.com. InTheBag is a leading carbon-neutral custom packaging company in North America. Get in touch with InTheBag today and get your quote. Also, explore all the custom retail packaging solutions.