18 Feb Why should you switch to custom parcel boxes for your online business?
Are you managing an online business? Then it is high time for you to take a look at all the different methods available out there to take your business to greater heights. This is where you will figure out that custom parcel boxes are a great option available to consider as of now. You will have to go through a considerable investment to start using custom parcel boxes in your business. Before you go for this investment, it is important to double-check and confirm whether the decision that you are about to take is worthy or not. That’s why we thought of sharing all the reasons available for you to consider getting custom parcel boxes for the business.
If you are currently having second thoughts on the fact whether you should get custom parcel boxes or not, you will need to go through these reasons. Then you will be able to get the maximum returns out of your investment as well.
Custom parcel boxes can help you to create a killer impression on the minds of the customer
The first impression matters a lot in ensuring success with your business activities. Therefore, you should always look for the best methods available out there to create a killer first impression. This is where custom parcel boxes will be able to help you.
People tend to base most of their experiences based upon the first impression. For example, you are getting to know about a person in a better way based on the first impression that you have of that person. This is applicable for packaging designing as well. The first impression you create will eventually help you to ensure that you are making the customers satisfied with the purchases they make. This is not something that you can do with the traditional parcel boxes. This is where you should make an effort to go for custom parcel boxes.
As an online business owner, you don’t have a lot of chances to get connected with your customers physically. The very first instance where you will be able to physically get connected with your customers is when you are delivering a package to them. Therefore, you should try to create a bunch of positive experiences around that. This is where custom parcel boxes will be able to help you. In other words, you will be able to consider the product packaging of your business as a handshake that you do when doing business transactions with your customers. By taking a look at the product packaging, your customers will be able to get a better positive impression of your business. This would eventually help you to set up the stage for building a long-term relationship with your customers as well.
The best and the most convenient method available out there to nail your first impression is to go ahead and use custom parcel boxes. Then you will be able to show off what your online business is really about. This is one of the most effective customer retention strategies available for you to consider as of now. By following this strategy, you can expect to get a bunch of positive returns and you will never be disappointed with the experiences that would come on your way as a result of it.
Custom parcel boxes will help you to add more value to your deliveries
Another great thing about custom parcel boxes is that they are in a position to add more value to your deliveries. To get a better understanding of this, just put yourself into the shoes of one of your customers. When you are getting what you ordered in perfect packaging, you will figure out that you are getting something that is totally worthy of the amount you spend. This will help you to get the maximum returns at the end of the day.
You must have encountered this kind of experience in many different stages of your life. For example, you will be able to get such an experience when you are dining in at a restaurant. If you can get more food than you expected, you will build a positive impression of the restaurant. This impression will make you come back to the restaurant in the future as well. Likewise, you should also get the customers of your online business to come back for more. The most convenient method available for you to do it is to start using custom parcel boxes. Hence, you will need to understand the importance of it and start using it for the future betterment of your business.
In all these situations, you will be able to find a common quality, which is adding more value. In other words, you will feel that you are getting something valuable for the amount that you paid. As an online business, you can do this with custom parcel boxes. Hence, you will be able to create a perfect impression in the minds of your customers without spending a lot of money out of your pocket.
You will need to make your custom parcel boxes represent your brand. Then you can get all your customers to think that you care a lot about the customer experiences delivered out of your business. It is true that you are delivering a lot of value to your customers with what you are offering. Along with them, you can also take a look at many other approaches to deliver more value to your customers. For example, you can offer stickers and freebies to create more value. Or else, you can even offer discounts for all the repeat purchases that are made. But custom parcel boxes are in a position to create a better impact on your business than all those efforts. That’s why you should be focusing more on them.
You can deliver a perfect unboxing experience
As a business owner, you should care a lot about the unboxing experiences that you are delivering to all your customers. This is another area where the custom parcel boxes would come into play. You must have watched many unboxing videos in your life. Imagine the impression that got into your mind when you are watching such unboxing videos. You would have come across the need to get unboxing experiences like that on your own as well. All your customers are looking forward to getting such experiences. That’s why you should learn how to deliver the best experience to your customers with the help of custom parcel boxes.
This may sound like a bizarre concept. However, it is something that can help you to get more attention to your business from social media networks. You will be able to play with the emotions of your customers and deliver an impressive experience to them. This will eventually contribute a lot towards the success that you can reap.
If you want to take the maximum returns out of this trend with custom parcel boxes, you should learn how to combine that along with influencer marketing. Then you can easily tap into the emotions of your consumers and get them to purchase more products from your online business. This is a highly effective method of increasing the profits generated by your business. With properly customized boxes, you will be able to get the customers of your business instantly transformed into social media influencers. They will continue to promote your products on social media and help you to get the excellent returns that you are getting out of it.
The unboxing experience is something that can significantly contribute to the success of businesses nowadays. Not all unboxing experiences will be filmed by your customers. But at least, you will be able to deliver a lasting impression to the customers with the unboxing experience that you deliver. Hence, you will be able to secure amazing returns.
The main objective of delivering a perfect unboxing experience is to deliver a lasting impression to all customers. You can make the customers feel good about spending their money to purchase products from your business. Hence, you will be able to improve the overall success of your business. The buying experience of customers will be complemented by the unboxing experience you deliver. Hence, you will be able to use that to make your products shine.
Your packaging is not just another box
Some online business owners believe that product packaging is just another box. But when you deep dive and take a look at it, you will figure out that it is not just an ordinary box. There are some basic elements that you are keeping in your custom packaging box. However, the unboxing experience you deliver will play an even bigger role. That’s why it is important for you to fully understand the facts.
Assume that you are selling something delicate and fragile through your online business. Then you will come across the need to offer some added protection to that item. You might be able to use some newspapers as package fillers and deliver the protection. But when you are offering high-end lingerie, you will not be able to do that. That’s because your customers have paid a premium price to get what they want, and your customers are having some high expectations of what you are selling to them. Hence, you should be careful to deliver an appropriate experience to the customers and make them feel that they have done the right thing to stick to your business and what you offer out of it.
You will need to take a look at the overall packaging setup and learn how to take it to greater heights. This is where the custom parcel boxes can help you. You will be able to use custom parcel boxes and bring in additional wow factor to the customers as they open their boxes. Along with the positive impression you create, you can expect the customers to open your box as well. Hence, you will be able to deliver the greatest experience to the customers without encountering any challenges.
No matter what products you are selling through your online business, you should be taking a look at custom parcel boxes. Then you will be able to offer something more durable. Make sure that you keep the product in mind and get the design for them accordingly. Since you are going for a custom packaging solution, you may also take a look at the other key benefits that you can expect to receive out of custom packaging. For example, you will be able to minimize wastage, which will eventually help you to save some extra money.
It will help your business to retain the eco-friendly image
At the time of getting custom parcel boxes, you have the freedom to go ahead with using eco-friendly packaging materials. This is something that we highly recommend to all business owners as well. That’s because it will eventually help you to retain the eco-friendly image that you are maintaining.
We are living in a world that focuses more on the impact that we create on the environment. Due to the same reason, all consumers of your online business are looking forward to engaging with brands that have taken appropriate steps to reduce the overall negative impact created on the environment that we live in. You will be able to showcase that to your customers with the support of custom parcel boxes.
You will be using the custom parcel boxes to send your products to customers. After your customers start using the items inside, the boxes will eventually end up in landfills. This is why you should make sure that your boxes are made out of biodegradable materials. Even the ink that you are using to print on the boxes should be biodegradable. Then you will be able to help your customers to be convinced of the fact that there is nothing to worry about when doing business transactions with your business. You can showcase your business as one of the most reputed business entities that any customer can work with, without keeping a second thought in mind. Once you start doing it, you will be able to increase the total number of customers who come to purchase products from your online store.
You will never have to go through challenges when you are trying to find a company that can help you with getting eco-friendly custom parcel boxes. There are businesses that are manufacturing custom parcel boxes for business owners with recycled materials. When you go for such a business to get custom parcel boxes, you can further reduce the negative impact that you are creating on the environment. In other words, the custom parcel boxes you offer to the market might be made out of empty toilet rolls, school boxes, or even cereal boxes. You will be able to use this to take your marketing campaigns to the next level as well. Once you do it, you will be able to get some outstanding returns in the long run.
It is high time for every brand to focus more on aligning the brand with the basics of sustainability. Then you can make your business environmentally friendly as well. Therefore, you will be able to add more value to your brand and help it to shine in the future.
While you are taking your custom parcel boxes forward with eco-friendliness, you will have multiple options available to consider as well. However, sticking to cardboard will help you to unlock more opportunities. That’s because you will be able to take advantage out of the organic, natural, and woody texture that you can see in cardboard. Therefore, you will be able to easily convince your customers that you are offering something valuable to them.
You will find it a relatively easy task to promote cardboard boxes with eco-friendliness as well. For example, simple black and white painting on the cardboard boxes will assist you to deliver a strong message. Therefore, you will be able to keep the overall cost of getting custom parcel boxes low as possible.
To take your efforts to the next level, we encourage you to refrain from offering single-use packaging at all times. It is better if you can make your packaging versatile as possible. Then you will be able to deliver second uses to the customers. It will eventually contribute more towards the eco-friendly image that you are trying to maintain out of your business in the long run.
You can tempt people to buy your products
By offering custom parcel boxes through your online business, you will be able to tempt people to buy what you are offering. As an eCommerce store owner, you will be missing out on the benefits that you can reap by having a physical store. However, this is not something that you need to be concerned about. That’s because you will be able to use custom parcel boxes strategically to get what you are missing.
You will need to understand how you are going to present the products to customers if they are available on the shelf. It can be on the shelf of the store owned by someone else. All you have to do is to focus more on the way how you are presenting it. Human beings are considered visual creatures. We consume, we eat, and we even digest things with the help of our eyeballs. Therefore, it is important to understand how to use custom parcel boxes and impress the humans out there.
This is one of the biggest reasons why most of the eCommerce business owners out there tend to pay special attention to product photography. When you go ahead with product photography, you are trying your best to make the products look informative. You can take that to the next level with the help of custom parcel boxes. Then you will be able to make your packaging stand out from the rest. Even a basic box that is perfectly designed will be able to deliver much-needed assistance for your products to stand out. This will deliver the support that you want to generate more sales.
However, custom parcel boxes will not just help you to make your products stand out. You can get many other benefits from it as well. For example, you will be able to deliver a more understanding, subtle, and a good-looking image to your products with the support that you get out of custom parcel boxes. You will be able to attract more customers to purchase your products. This is all you need to do at the end of the day to make more sales.
You can use custom parcel boxes to solidify your branding
It is high time for online business owners to focus on how to solidify branding. Whether you are a business startup, or you manage a well-established business, you will need to approach your customers with solid branding. That’s because customers are expecting to interact with brands. Therefore, you should be in a position to build a loyal customer base under your brand.
However, branding is not all about your logo. There are many different elements that are included within your brand. They include your business cards, letterheads, website, design assets, and many other factors. In fact, branding is all about the possible methods that are available for you to get your consumers to interact with the brand. While keeping this in mind, you will be able to see how to get the branding presented on your packaging as well. This will become a possibility with the support offered out of custom parcel boxes.
You will be able to design the custom parcel boxes while keeping the basics of branding in mind. Then you will easily be able to echo branding into the product boxes. You can use that to present your business or your brand to the world. This connection that you create with the help of your products will help you to have more loyal customers who are willing to connect with your business under the brand. You don’t have to do anything special to get this benefit. All you have to do is to place the product branding into custom parcel boxes that you get.
By presenting your brand to the customers in a genuine way, you will be able to deliver a consistent brand experience. Then you can get more people to follow your brand and become loyal followers of your brand. The efforts that you put into this would remain in the minds of your customers as well. Hence, you will be able to get the maximum out of your brand-building efforts in the long run.
Custom parcel boxes can complement your marketing campaigns
One of the little-known secrets about custom parcel boxes is that they are in a position to complement your marketing campaigns. When you are designing a marketing campaign for your business, you will need to pay attention to few important factors. For example, you should be in a position to understand the unique selling point of your business. On top of that, you should be in a position to understand what makes you different from your customers. There are many competitor products that are similar to yours in the market. You should figure out the exact reason that is tempting your customers to go ahead and purchase products from you. While keeping that in mind, you should be designing your marketing campaigns. As you develop a marketing campaign like that, your custom parcel boxes will be able to deliver the support and assistance you would need.
It is possible for you to call custom parcel boxes an excellent marketing channel available for your business to consider. You will also be able to consider that as a potential place, which will help you to remind the customers why they purchased products from you.
There are few questions that your customers would like to ask you before they purchase the products you are offering to the market. There is a possibility for you to go ahead and provide answers to all those questions with the support that you are getting out of custom parcel boxes. This is why you can even think about using custom parcel boxes as a marketing channel of your own.
Before the customers of your online business see the product you offer, they will hold the box. At that point, the customers will be reminded about the choices that they had to make and the specific factor that made them purchase it from your store. You will be able to use this to boost the success of your business and take your business to the next level.
Make sure that you go for the best custom parcel boxes. Then you will be able to understand how to get the most outstanding returns out of this method of marketing so that you can take your business to greater heights.
Planning to go for subscription boxes? Explore this Ultimate Guide for your custom subscription box packaging in 2021-2022.
This is where the function and form would meet
Form versus function is one of the most prominent philosophical arguments that we can see out there in the world. When you deep dive and take a look at this argument, you will figure out that there are numerous points on both sides. However, the general definition is that function should be followed by form. You can keep this fact in mind when you are going forward with custom parcel boxes.
No matter what you are designing, you will need to pay more attention to the practicality of it. Otherwise, you will not be able to get the maximum returns out of what you are designing. This is something that you should heavily focus on when you are venturing into packaging designing.
The custom parcel boxes designing is a situation where the function and form would meet. These boxes are responsible for keeping your products safe while you are delivering them to the customers. On the other hand, they are also in a position to create a solid first impression within the minds of your customers as well. Therefore, you will need to ensure that function and form in your custom parcel boxes are working harmoniously with each other. This will unlock and deliver numerous outstanding benefits to you. By working with one of the most reputed designers to get your custom parcel boxes, you will be able to ensure that you are getting a perfect combination of form and function.
Now you have a clear picture in mind about the importance of getting the right custom parcel boxes for your eCommerce business. This is something that every eCommerce business owner should keep in mind. Your custom parcel boxes are not just ordinary boxes. There are numerous important aspects related to them. You will need to keep those aspects in your mind and learn how to get the most out of custom parcel boxes.
As an online business owner, you should never ignore the fact that it is custom parcel boxes that are reaching completely to the customers of your business. Therefore, it is extremely important for you to make them good. Then you can create a perfect positive impression on the minds of your customers. This will also help you to keep on building customer loyalty along with time. This is what will make your customers keep on coming back to your business. Keep these facts in mind and go ahead with designing your custom parcel boxes. Then you will never have to worry too much about anything. You will be able to get the most outstanding returns offered out of them to your business.
If you are looking for custom parcels for your eCommerce business, get in touch with “In the Bag” and get fully custom packaging solutions ranging from different styles and materials. Also, “In The Bag” is a carbon-neutral company along with many other certifications which gives you confidence that you are contributing to a sustainable future. Did you know 80% of people are more likely to buy from a company that supports environmentally conscious packaging?