22 Feb 8 reasons how branded packaging can increase your ROI
As a business owner, you will have a clear understanding of the importance of building a strong brand. It can contribute a lot towards the overall success of your business in the long run. That’s because consumers in today’s world are going after brands. If you can build a strong brand under your business, you will get the opportunity to attract customers to it. You will also find it an easy task to nurture the customers under your brand.
There are numerous steps that you can follow to build a strong brand and make your prospects or customers engage with it. Branded packaging holds a prominent place out of them. It is something that every business owner out there in the world should think about. That’s because branded packaging can help you to experience numerous outstanding benefits in the long run. Let’s deep dive into the facts and learn more about the importance of branded packaging.
What exactly is branded packaging?
Before you start using branded packaging, you should understand what it is. You should make your brand close to customers across numerous touchpoints. Out of them, you should pay more attention towards the point where you are getting in touch with your customers at the point of purchasing your products. This is where branded packaging will be able to help you.
There are numerous successful businesses around the world that use the most out of branded packaging to take their business ventures to the next level. Hence, you will be able to find lots of inspiration on how to use branded packaging. While looking for inspiration, you should also focus on the main objective of using branded packaging, which is to make sure that your product is delivered to the customers with a sense of your brand. Your product packaging will ensure that the product will fit perfectly well into it and provide all other additional information. Along with these basics, you are also making your brand closer to the customers. This will help you to unlock numerous outstanding opportunities in the long run.
How to get the most out of branded packaging?
There are few important things that you will need to be mindful of when you are trying to get the most out of branded packaging. Here are few such important factors that you will need to be mindful of.
· Packaging material
Packaging material plays a major role in the way how you are presenting a product. If your packaging is durable and hard, you will be able to convince your customers that your business pays more attention to the delivery of quality products or services to the customers. This will help you to improve your overall brand reputation and brand credibility.
The colours that you are including in your branded packaging should match perfectly well with the colours of your brand. Then you will be able to get people to quickly figure out your brand upon seeing your package. This will also help you to unlock numerous outstanding opportunities. Make sure that you play around with your brand colours strategically, so that you will be able to make your branded packaging look amazing.
· Brand values
You should never ignore brand values when you are working on branded packaging. That’s because your branded packaging should adhere to the values of your brand. If you fail to do it, you will not be able to deliver the best impression on the minds of the customers. You should also focus on the cultural references as well. By using imagery that can help the customer to understand the purpose of your product will be a perfect example of how to get the most out of cultural references.
Reasons to use branded packaging and increase your ROI
You will have to invest a considerable amount of money to get branded packaging for your business. However, you don’t need to worry about anything as you go ahead with this investment. That’s because the investment you do can deliver a variety of amazing benefits to you in the long run. You will not have to worry too much about the return that you will get out of the investment. Let’s take a look at 8 prominent reasons, which highlight the importance of branded packaging. On top of that, you will also be able to figure out how it can help you to get the most out of your return on investment.
· You can use branded packaging to boost your online marketing strategy
It is essential for every business out there to be equipped with an effective digital marketing strategy. That’s because your business will not be able to survive without digital marketing. While focusing on the basics of digital marketing, you should also be taking a look at the concepts such as branded packaging. That’s because such concepts will be able to help you with getting the maximum return out of the digital marketing strategy.
If you are still not convinced, just take a look at the childhood memories you had when you are opening gifts that you got for your birthday. You will be able to get a similar experience when you are unboxing a packaging. You should be delivering this experience to the customers of your business.
People love to get hold of the best unboxing experiences. This is the main reason why you can see such a large number of unboxing videos out there on YouTube as well. Customers would prefer to document or record themselves when opening your branded packaging. Some of these videos would end up on YouTube. Therefore, you will be able to use branded packaging to support your overall digital marketing strategy.
There is a high interest among people to take a look at the unboxing videos that they can see on the internet. This is the main reason why you can see millions of views under some unboxing videos. Unboxing videos of your products have the potential to become popular like that as well. You just need to make sure that you are adding more value to the unboxing experience of your customers with the help of branded packaging.
User-generated content can contribute a lot to your digital marketing strategy. You will be able to influence that effectively with the assistance of branded packaging. In case if one of your customers go through an enjoyable experience when opening your packaging, he will go ahead and share it on social media, including YouTube. Or else, you can even expect your customer to take some photos of it and upload them on Facebook or Instagram. This will eventually help you to get more visibility for your brand. By delivering branded packaging, it is up to you to get the most out of it.
This fact is proven from statistical studies as well. According to statistical information, around 39% of the online shoppers have gone ahead and shared images of product packaging within social media networks. The chances of sharing the products online increase when the packaging has unique branding. In fact, around 25% of the people who don’t share photos or videos of packaging online have said that they don’t do it because of the packaging. It is up to you to keep this fact in your mind and learn how to get the most out of branded packaging. Make sure that it is beautiful, and it can deliver the most fascinating unboxing experience to your customers at all times. Then you will be able to get more visibility to your brand through user-generated content.
Every business should have a strong understanding of how to use user-generated content accordingly to ensure business success in the future. In fact, you will be able to consider user-generated content as an excellent asset that you can have to proceed with the marketing. They are an effective marketing tool. They will also help you to share information about your products or services with the audience. This will even contribute to brand awareness.
To get the most out of this, your business can think about encouraging all the customers to share their unboxing experiences on the internet. All you have to do is to include a call to action card along with the parcel. You can also ask them to use a unique hashtag and tag you on the unboxing videos. Then you can collect all of those videos and use them like user-generated content for taking your online marketing campaigns to the next level.
· Branded packaging can help you to tell your brand story
Every brand has a story. If you want to get connected with your audience at a personal level, you should think about telling the story of your brand to your audience. This is where branded packaging can help you. You will be able to use the story of your brand to create a strong brand identity and unlock numerous amazing benefits that would come along with it. On the other hand, it can also help you to get your brand to remain consistent as well.
There are numerous methods available to ensure the consistency of your brand. Delivery packaging plays a major role in it. You can think about your delivery packaging as another extension of the brand. In other words, you can separate it from all the digital channels that you are using for the promotion of your brand. You will be able to deliver a tangible experience with your brand through delivery packaging. Therefore, it is up to you to get the most out of branded packaging and make sure that you don’t miss out on this amazing opportunity that is available right in front of you.
Delivery packaging will eventually become a part of the story that your brand would want to communicate to the audience. In order to get a better understanding of this fact, you can take a look at the values, mission, and personality tagged behind your brand. Then you can see how you will be able to bring that into the packaging of your brand. One of the most basic methods available for you to do this would be to add the colours of your brand and the brand logo into the packaging. However, you shouldn’t just limit yourself to these two options. You will figure out that there are numerous other elements available for you to include in branded packaging as well.
For example, you will be able to include stickers, business cards, printed art, postcards, custom logo stamp, branded ribbon, and even a handwritten thank you note along with your branded packaging. All these will help you to develop a strong personal relationship with the people who are about to interact with your brand.
If you are trying to secure maximum brand awareness, you will need to go ahead with custom brand packaging. Then you will be able to get packaging to create the best impact on the success of your brand. You will be able to convince the customer where the package has arrived from immediately after seeing your branded packaging. This will help you to go ahead and build excitement and anticipation within the mind of the customer. This will eventually help you to complete the overall unboxing experience.
· Branded packaging can help you to differentiate your business from the competition
Every business out there in the world has to deal with the pressure that comes from competitors. Even your business will have to go through numerous challenges when dealing with your competition. Hence, it is important for you to come up with the best strategies to minimize the competition that you experience. This is where branded packaging will be able to help you.
As a business owner, you might notice that the competition of your business is increasing regularly along with time. However, this doesn’t mean that your chances of making sales are getting reduced. The market is expanding exponentially as well. According to a recent study, it has been predicted that worldwide eCommerce sales are expected to rise up to $4.5 trillion by the end of the year 2021. Therefore, it is up to you to learn how to take advantage of your competition and deliver more products to your customers. This is where branded packaging can help you. You will be able to use branded packaging as a proven method in order to differentiate the products that you are offering to the market. This will eventually help you to get the attention of more people to purchase what you are offering.
If you take a look at the businesses that stick to the usage of standard shipping boxes for sending out their products to the customers, you will figure out how they are losing competition. That’s because customers often tend to forget those businesses. There is no brand experience delivered to the customers at the delivery of the packaging at all. If you don’t want your business to face such a situation, you should go ahead and start using branded packaging.
When you are having unique branded packaging that is specific to your business, you will be able to use it to your advantage without having to worry too much about anything. That’s because it can deliver all the support that you want to stand out from the competition.
Always keep in mind that you are selling products out of your business to humans. Humans are visual creatures. Hence, an appearance that you can deliver along with your branded packaging will be able to take advantage of the competitors. Therefore, you will be able to create a strong visual identity with the help of your branded packaging.
Businesses didn’t start using branded packaging in the recent past. In fact, branded packaging has a long history. You will therefore be able to find numerous affordable and easy options that you can select. There is something for every business out there on branded packaging. It is up to you to focus on them and go ahead with using the best. Then you will be able to secure all the benefits that would come on your way.
You should try to create at least a small touch of branding on your packaging. This will help you to experience numerous benefits. In case if you are looking for an economical option to get your packaging done, you should at least get a custom branded tape and use that to seal the box. It is a better option available to consider than just sending out the plain boxes to your customers.
· You can deliver a specialized customer experience with the help of branded packaging
All business owners out there in the world should be mindful of the customer experiences that they deliver as well. If you fail to deliver the best customer experience, your competitors will attract your customers by delivering them with a better experience. You should never allow that to happen. This is where you should learn how to get the most out of branded packaging.
Among the different methods available out there for your brand to deliver a perfect customer experience, branded packaging holds a prominent place. That’s because you will be able to add more value to the interaction that you have with the customers. You will be able to use branded packaging as an additional layer to the overall unwrapping experience that your customers can get. This will eventually help you to create a feeling of anticipation and excitement. On top of that, you can make your customers feel that they are getting something more than what they paid as well.
Back in the day, we could not see many businesses using branded packaging to their advantage. Only the luxurious brands out there could stick to it. Things have changed significantly in the recent past. That’s because you will now be able to get your own branded packaging without spending a lot of money. However, the perception that people had about branded packaging has not changed significantly. You will still be able to deliver an upmarket feeling to your customers with the help of branded packaging that you offer. Hence, you will be able to deliver a great overall experience to your customers.
As of now, your customers will be able to access your brand during many different stages of the business journey. In other words, you will be able to get into the luxury effect and offer numerous amazing returns to the customers along with the upscale experience that you are creating.
To get the most out of this trend, you should think about making your branded packaging personalized as much as possible. For example, you can think about including a personalized thank you note inside the package. If you can give some free samples, you should think about doing it as well. Then you will be able to help the customers to understand the loyalty and trust that you appreciate receiving from your customers. The extra efforts you spend on delivering this personal experience will be able to deliver amazing returns to you in the long run. Hence, it is up to you to learn how to get the most out of it along with the branded packaging that you start using for the business.
· You can strengthen the value of your brand
By using branded Packaging, you will also be able to receive much-needed assistance with strengthening the overall value of your brand as well. Some business owners believe that only the advertising campaigns are in a position to create an impact on the perception that people have of the brand. This fact is not true at all. Even the package that you use to send products to the customers can create a perception about your brand in the minds of a customer. Therefore, it is important for you to learn how to strengthen the value of your brand through all those customer touchpoints. That’s where branded Packaging will be able to help you.
Every single detail that is available in the brand packaging will help you to create a positive impact on the perception that you create in the mind of a customer. This will help you to take your brand to greater heights without encountering any challenges. That’s because you will be able to create a positive impression on the way how your customers are perceiving your brand. You will be able to use this to create a strong user experience in the minds of customers.
However, you should be careful when you are using branded Packaging to deliver a better customer experience. That’s because a single wrong move has the ability to create a major negative impact on all your brand-building efforts. Therefore, you should learn how to take your time and deliver better brand experiences to your customers with branded Packaging.
As a business owner, you would never want to deal with angry customers. If those angry customers are on social media, you will have to encounter even bigger damages. Instead of forcing your business to get into such situations, you should learn how to deliver an improved experience to your customers through every single opportunity that you can have. Along with branded Packaging, you will be able to get much-needed assistance for achieving that.
When you spend your efforts and strengthen the overall brand value, you will be able to develop a strong emotional connection between your customers and your business. This emotional connection will eventually benefit your business in the long run. That’s because customers would love to stick to your brand and purchase what you are offering. This will play a major role in the long-term success that you will be able to secure as a brand.
Branded packaging will be able to provide much-needed assistance to you when you are trying to create an emotional connection with the customers. Therefore, it is important for you to make sure that you are selecting the right packaging for your products at all times and go ahead with it.
· You can also have product exclusivity with branded Packaging
Assume that you are offering few prominent products through your business to the customers. You will be able to get custom branded Packaging for each and every product. In other words, you will be able to get product-specific branded Packaging. This can help you to end up getting even better returns in the long run. Hence, you should think about it as a strong opportunity that lies in front of you and you will need to figure out how to get the most out of it.
As a business owner, you should have a strong understanding of how to maintain the status of your brand along with time. The flagship products you offer to the market will be able to help you with that. One of the best methods available for you to gain an advantage out of those products is to go ahead and start using branded Packaging. You will need to get in touch with a custom branded packaging design and make sure that you are getting unique packaging for each and every exclusive product that you are offering through your business. This will help you to enhance the positive outlook created by your business.
· You can increase your profits
Another great thing about branded Packaging is that they are in a position to deliver much-needed assistance to you with increasing your profits as well. That’s because you will be able to include a price for your branded Packaging as well. This will help you to get the maximum return out of your investment in the long run.
You will be able to take a look at the ways that are available for you to increase the profits that you can secure out of your business. Instead of cutting down business expenses, you should think about looking for the chances that are available for you to increase revenue margins. This is where branded Packaging will be able to help you. You just need to understand how to include branded Packaging that delivers a better customer experience. Then people will be impressed with the overall experience that you are delivering. Hence, you can get people to pay for that experience.
There are many examples for businesses that are using branded packaging in order to increase profits that are generated. Your business will be able to go for it without keeping any doubts in mind and you will be impressed with all the positive returns that would come to you. You will also be able to use branded packaging and improve the overall image that you maintain in the market. If you can pay attention to specific details such as making your branded packaging more reliable, you will be able to enhance the overall image that you have created in the minds of customers. That’s because durable branded packaging will help you to tell your customer that your products or services are of high quality and more durable than what they can get out of the competition.
Now you have a clear overall understanding of how to use branded packaging to take your business to greater heights. As a business owner, you don’t have to go through a lot of challenges in order to offer custom branded packaging to the customers. You just need to adhere to few basics, and you will eventually be able to get the most out of it. There are service providers, who will be able to help you with getting branded packaging that you want for the business as well.
To summarize, branded packaging can help you with brand identity development, marketing, and improving customer experience. Therefore, you will be able to go ahead and start using branded packaging without keeping a doubt in mind.
Did you know? Ineffective packaging has caused 75% of packaged products to fail to earn even £6 million in the first year. The main reason is the custom branded packaging. If you are looking for branded packaging solutions for your business, get in touch with “In the Bag” and get fully custom packaging ranging from different styles and materials. Also, “In The Bag” is a carbon-neutral company along with many other certifications which gives you confidence that you are contributing to a sustainable future.