23 Feb Latest innovative packaging trends 2021-2022
Package designing trends are changing fast along with time. As a business owner, it is important for you to have a clear understanding of the trends. That’s because you should follow the trends in package designing in order to keep up with your competitors. Otherwise, there is a possibility for the competitors to offer better packaging than you and capture your audience as well. To make sure it doesn’t happen, you will always need to adhere to the best and the most innovative package designing trends.
According to a recent study, it was identified that around 74% of the consumers are looking forward to paying a higher amount for the items that come in better packaging. Therefore, you don’t need to think twice before you follow the best package designing trends. All you have to do is to do your own research and understand what designs are in trend. Then you will need to think about sticking to them so that you can end up securing maximum benefits that come on your way. Here are some of the latest and most innovative packaging trends that we can see for the years 2021 and 2022. You can go through the list of trends and take appropriate measures to change your packaging. Then you will be impressed with all the outstanding returns that would come on your way.
Sustainable and eco-friendly packaging
One of the biggest packaging trends that we can see for 2021 and 2022 would be sustainable and eco-friendly packaging. That’s because people in today’s world are highly concerned about living eco-friendly lives. These packaging options are specifically designed for the convenience of such individuals. You don’t need to go through any challenges when you are about to purchase eco-friendly packaging. People are concerned about their carbon footprint and they would find it more convenient to purchase what they want in eco-friendly and sustainable packaging. Hence, any business owner can think about following this trend to get all the positive returns offered along with it.
A sustainable and eco-friendly packaging design trend is not something that emerged in the year 2021. We could see it gaining popularity during the past few years as well. However, it reached peak popularity during the year 2021. Therefore, it is high time for you to start following the trend. Otherwise, you will be left behind and you will not be able to get the maximum returns that come along with it.
Having sustainable packaging will not just assist your business to help protect the environment. It will also help your business to stand out from the competition. This kind of packaging can deliver much-needed assistance for you to easily create a positive brand image. The positive brand image you create for your company will unlock numerous outstanding opportunities for you.
We can already see how numerous businesses around the world have started following this trend. They are offering compostable, biodegradable, and recycled packaging to the customers. If you haven’t thought about it yet, this is high time to go ahead. Then you can easily unlock numerous outstanding opportunities that exist out there for you to grab.
In the future, we will be able to see more taxes coming with related to the usage of plastic and other materials that are harmful to the environment. Hence, you should never wait for that to happen. You will need to act immediately and start offering packaging that is convenient to the customers. This will eventually provide you with the opportunity to enhance the overall respect that you have for your brand. Along with that, you will also get the opportunity to secure more business opportunities in the future as well. Hence, we believe that there is no need for your business to think twice before going ahead with the idea of getting sustainable and eco-friendly packaging. You should go for the idea as soon s possible and get all the great returns that would come on your way.
Before making plans to go ahead with sustainable packaging, it is better if you can have a basic understanding of the different options that are available out there for you to consider as well. Then you can get your ideas from the sustainable packaging trends and move ahead.
- PLA packaging – PLA packaging is a perfect example of sustainable packaging. That’s because cornstarch is used as the material of construction for PLA packaging. It is a biodegradable and natural material, which can deliver a variety of benefits to your business. You will also be able to get excellent thermal insulating capabilities out of PLA packaging. On the other hand, there is a possibility to degrade PLA packaging into water and carbon dioxide after the composting process. Hence, this type of packaging is never in a position to create environmental pollution.
- Kraft tape packaging with reinforced self-adhesive – This is a perfect alternative available for gummed paper tapes. That’s because it is completely recyclable. In the meantime, it is possible for you to receive superior compatibility and security out of it when being used with tape machines. Hence, you can come up with the decision to get rid of traditional tapes and start using this.
- Paper void fills – This is another recyclable, and environmentally friendly packaging option available for your business to consider. It is also a reusable packaging option. Hence, you can gain some advantage out of it as well. You will be able to use paper void fill packaging to deliver enhanced protection for all the products that you are sending to the customers. You can take a look at the versatility of this packaging option and start using it for the future betterment of your business.
These are only a few of the eco-friendly and sustainable options available for you to consider. There are many other options like this. It is up to you to take a look at them and go ahead with the best. Then you can receive maximum returns that are coming on your way. Also, go with the packaging company which is carbon-neutral.
Customized and personalized innovative packaging
All the businesses out there are looking forward to getting in touch with their customers on a personal level. Therefore, we can expect to see customized and personalized packaging play a major role in the future as well. This will play a major role than ever before. This is because customers would always look for securing the utmost reliability with their packaging.
We are going through a difficult time as of now and we can expect it to continue throughout 2022 as well. When customers are going through isolation and lockdowns, they will prefer to have customized and personalized packaging. This will help you to convince your customers that your business is going the extra mile to make the packaging look professional and impressive to all the customers. Therefore, it is possible for you to unlock numerous benefits. Even brands are making efforts to provide experience to their customers by using custom packaging focused on changing seasons. Learn more about why customized seasonal packaging is important for your business success.
According to a recent study, it was identified that 98% of marketers believe that personalization is a proven method available to build stronger relationships with customers. On the other hand, 70% of the marketers also agree to the fact that personalization has the ability to create a strong impact behind the ability that a business has in order to deliver enhanced experiences to the customers. This would eventually assist in enhancing customer loyalty. Your business can reap multiple benefits by having a loyal customer based on it. Therefore, you should learn to get the maximum out of it with customized and personalized packaging.
Going forward with customized packaging will not be a major challenge for the business owners out there in the world. That’s because digital printing technologies have made it a possibility. You just need to take a look at the advancements in digital printing and learn how to get the most out of it to proceed with customized packaging. By doing simple research on the internet, it will be possible for you to locate a service provider that can assist you to get the most out of customized packaging. After you find that service provider, you just need to get customized packaging according to the specific business requirements that you have. This will deliver numerous impressive returns to you.
Technology integrated packaging: Future of innovative packaging
When going through the innovative packaging trends for 2021 and 2022, we can see how technology-integrated packaging will play a major role. As of now, technology is heavily being used within the packaging industry to support brands to reach greater heights. We will be able to see more technology coming into packaging design in 2021 and 2022 as well. This will eventually give life to cutting-edge and innovative packaging options for businesses. It will also help the business owners to transform their existing packaging and go for innovative packaging, without having to worry too much about anything.
As a business owner, you should learn how to transform packaging along with technology. This is where you will be able to take a look at the different options available for transforming sweet wrappers, custom boxes, and even your fast-food packaging to deliver augmented experiences. Digital games and artificial intelligence would play a major role in upcoming trends in packaging. In the meantime, we will be able to see how the demand for 3D rendered packaging artwork will increase. Learn how 3D is changing the game.
You can use AR to deliver interactive tours to the customers along with the packaging. For example, if the product within your packaging has to be assembled before using it, you will be able to include a QR code in the packaging. Then people who want to learn the steps to follow to assemble the product will be able to open up a mobile app and go through the AR or VR experience so that they can figure out the steps. This will help you to convince your customers on how to start using the product in an innovative way. Hence, you can easily use this to take advantage of your competition.
In the years 2021 & 2022, we will be able to see how custom packaging will continue to play a major role in the customer experience and customer journey that you have along with the brand. You should be delivering such experience to attract new customers to your business. On the other hand, you should also deliver personalized experiences to your existing customers and make them feel special. This will eventually contribute a lot to the overall success of your business.
You can go for a pilot project with customized packaging and get a better understanding of the positive returns that it would generate upon convincing yourself of the success, you can take appropriate steps to go ahead with getting the most out of customized packaging. This will be one of the best investments that you can do towards the future success of your business.
Storytelling with packaging
You can think about using the packaging of your products as a great opportunity to go ahead with storytelling. This can also unlock numerous amazing opportunities for you in the long run. Hence, you don’t need to worry too much about anything as you move forward with it.
Branding would play a major role in the success of businesses in the years 2021 and 2022. Therefore, you will come up with the need to get connected with your customers and tell them about your brand in the most innovative way. One of the best methods available for you to go ahead and do it would be storytelling. Therefore, you can take a look at brand storytelling without keeping any second thoughts in mind. You will be able to get the most out of it with the custom innovative packaging.
The desire of business owners to engage with customers would increase along with time. One of the most effective methods available for you to do it would be to share the story behind your brand. That’s because customers are looking forward to getting to know about your brand and all the great things that you want to share. Since packaging is providing a great option for you to tell the story behind your brand, you can go ahead and do it without keeping a doubt in mind.
At the time of telling the story behind your brand with custom packaging, you can also think about including some key information with related to your company within your packaging. Or else, it is possible for you to share some additional information about the history of your company or its mission.
People in today’s world have access to numerous products through e-commerce marketplaces. Hence, your business should look for new methods to go ahead with educating your customers. This will help you to build strong relationships with the customers. This is where storytelling with packaging will be able to help you. Then you will be providing an opportunity for your customers to learn more about your product and understand why it is so unique. This will unlock numerous opportunities for you to go ahead and reach the market in a highly effective manner as well.
The rise of eCommerce
While looking for the packaging design trends for 2021 and 2022, you can’t ignore the rise of eCommerce. We can see how the eCommerce platforms are gaining more attention as of now. This is something that we could see in the year 2021 as well. Moreover, we can expect the trend to continue throughout 2022 as well. That’s because the global pandemic has created a major impact on the way how people take a look at eCommerce. Customers in today’s world believe that as a great opportunity available for them to go forward. It is up to you to get the maximum out of this trend and proceed with offering better packaging to the customers. That’s where eCommerce packaging would come into play. Explore this ultimate guide for choosing eCommerce packaging.
People go ahead and order what they want through eCommerce platforms. These individuals tend to have high expectations in terms of the delivery of products that they get. Therefore, you should learn how to deliver the best user experiences to the people who purchase products from your business. You will also need to include connect with your customers through packaging. It will ensure the success that you are getting at the end of the day.
It is true that the main objective of getting product packaging is to deliver protection to contents that you have inside. However, you should also learn how to deliver a positive experience to the customers with packaging. If you can do it, you will be able to get the customers to come back asking for more. Hence, you can eventually boost the success of your packaging by creating an unforgettable unboxing experience for your customers.
More protective packaging
Another significant packaging trend that we can see for the years 2021 and 2022 would be the release of more protective packaging. We can see how the demand for protective packaging is increasing along with time. This trend is quite related to the trend that we can see for the increase of eCommerce orders. People are keen to purchase products that they want from eCommerce businesses that exist out there. However, we can see how many people end up with struggles as their packaging gets damaged when coming to the doorstep. You should learn how to overcome this struggle. That’s where you will need to offer more protective packaging.
As a business owner, you will also figure out that you are shipping out more products to the customers than ever before. When you are fulfilling these orders, you have no other option available to consider than offering more protective packaging. Otherwise, you will not be able to fulfill your customer orders safely and make sure that you are delivering the best experiences to the customers who spend their money to purchase what you are offering.
Offering protective packaging is a positive trend in packaging. No matter what product you offer, you should re-evaluate you’re packaging and confirm whether it is in a position to deliver the level of protection needed by the items inside. If not, you will need to make some changes to the packaging, so that you will be able to enhance the level of protection that you are delivering.
In the future, we will be able to see an increase in the number of customers who would purchase products from you online. Therefore, you will need to pay special attention to eCommerce packaging designs in the future. This will contribute a lot towards the overall success of your business in the future as well. One of the basics to keep in mind when you are offering eCommerce packaging is to make them tough. In other words, the packaging you offer should be in a position to survive through prolonged shopping periods. Then you will be able to deliver much-needed protection for the products that you are sending out.
While keeping this packaging design trend in mind, you can simply evaluate the packaging that you are offering as of now. Then you will be able to figure out whether your current packaging is sturdy enough to accommodate the products that you are shipping or not. If the current packaging is not sturdy, you will need to understand how to strengthen them.
You should also check and see whether the existing packaging you have can make the parts of your product exposed when you are shipping it or not. This might lead you to numerous negative consequences. Therefore, you should ensure that you are offering all-around protection to the products that you are shipping through your eCommerce business. If you notice any flaw in your current eCommerce packaging, it is a must to go ahead and update it as soon as possible. Then you will be able to ensure that you are delivering the best experiences to the customers of your business.
Using porous materials in packaging design
As you go through the latest packaging design trends for 2022, we can also see how some of the businesses are using porous materials in packaging design. You will need to take a look at this and figure out how to get the most out of the trend to ensure the future success of your business as well.
When you are offering to package, you should not just be focusing on how attractive it is. You will also need to take a look at the practical functionality of packaging. This fact has contributed a lot towards the porous packaging trend that we can see out there in the world as of now. However, you shouldn’t consider it as a new innovative packaging design trend that emerged in 2021. It has been there for quite some time. The only difference we can see is that more businesses are looking forward to getting the maximum out of the packaging design trend.
The main reason why the porous packaging trend came out to play is because of the COVID pandemic. According to the National Institutes of Health Study, it was identified that the COVID-19 virus is in a position to survive on many different surfaces. For example, they could figure out that the COVID virus can survive on cardboard for a duration of up to 24 hours. They could also confirm the fact that the virus survives on plastic up to a duration of 48 hours. This was a concerning fact for the businesses and they came up with the need to update their packaging. That’s where the porous packaging trend came into play. We can expect the COVID virus to be out there for few more years. Along with that, we will also be able to see how this packaging design trend would exist for quite some time as well.
Porous surfaces are creating a less-habitable environment for the COVID virus to survive. Some of the best examples for such porous surfaces include Mycelium mushroom packaging and cardboard packaging. The porous surfaces that these packagings have can help your business to deliver enhanced protection to the customers who purchase your products. Therefore, you can think about taking it as a great opportunity to convince the customers that you care a lot about them. While keeping that in mind, you can start using porous packaging. The best thing about using porous packaging is that you will be able to tell customers that you are a socially conscious business. This will help you to unlock numerous opportunities that would come on your way.
When you go for porous packaging, you can help the customers to keep peace of mind as they continue to purchase your packaging. That’s because there is less likelihood for the coronavirus to survive on top of the packaging that you are offering to the customers. Therefore, you will be able to deliver peace of mind to the customers. This is one of the most powerful trends and you will need to get the maximum out of it. Then you will be able to unlock numerous great opportunities that would come on your way.
Before you start following the trends in porous packaging, you should double-check and see whether there is a possibility for you to package your products safely within porous packaging. If you can do it, you will be able to proceed with this packaging design trend and get the maximum returns that would come on your way. It is high time for you to go for this change and you will be able to end up getting amazing returns out of it in the long run. Also, learn more about biodegradable packaging.
Including clear typography in packaging
Among the most trending innovative packaging design trends, we can also see how most business owners prefer to have clear typography as well. People in today’s world are having tight schedules. Hence, they don’t have a lot of time to be spent in the stores. When people go shopping, they expect to get into the store and come out within the shortest possible time. This fact is increasing the overall demand that exists for the need to have clear typography in packaging.
Quick shopping is supposed to be convenient. However, it can also contribute a lot towards safety. That’s because people will be able to spend less time within the stores. This would make sure that there are no crowds within stores and the chances of getting infected with the COVID virus are minimized. You will need to learn how to get the most out of this packaging design trend for your business and proceed with exploring the positive returns that come along with it.
Packaging design in 2022 should be something that facilitates the needs of people who want to go ahead with quick shopping. This is where you will need to pay a lot of attention to graphic design. That’s because you will be able to overcome this challenge with the help of including clear graphics. This will eventually help you to enhance brand recognition as well.
You should actively take part in the packaging design process. Then you will be able to confirm that you are getting clear typography for your packaging at all times. You can confirm the fact that you are in a position to read content easily from distance. When you combine that with complementary colour palettes, you will be able to get the job done. In other words, if you can use bold colours in your packaging, you will find it an easy task to make your packaging look more appealing to the eyes of the shoppers. This is something that you will need to keep in your mind and proceed with. Then you can reap all the benefits that are coming to you along with the packaging design trend.
Now you are aware of the best and the most innovative packaging design trends for 2021 and 2022. Keep these in mind and go ahead, so that you can take your packaging design to greater heights.
Since the world has been changing after the pandemic, it is essential to reflect upon following these trends so that you will be able to take your business to the next level with these innovative packaging trends.
Looking for innovative packaging solutions? Get in touch with us. Do you know? In The Bag is a carbon-neutral company and will offer innovative packaging solutions based on the latest trends with a hassle-free experience.