31 May The ultimate guide to Custom Clothing Packaging
If you are the owner of a clothing business, you should pay special attention to custom clothing packaging. That’s mainly because generalized packaging solutions are no longer capable of delivering the best returns to you. You will only be able to reap maximum benefits by going forward with custom clothing packaging. While keeping that in mind, you can go through this comprehensive guide and figure out how you can get custom clothing packaging.
What is custom clothing packaging?
Custom clothing packaging is all about using customized designs for the packaging that you use to pack your clothing. Instead of sending out your clothing products to the customers in boring packaging, you can look at custom clothing packaging. This will help you to create a positive impression on the minds of customers of what you are offering to them.
You may look at custom clothing packaging as a practical tool, which can deliver a variety of benefits. For example, custom packaging will provide you with the opportunity to tell a story. On top of that, you can also deliver a sensual experience with them. On top of everything, you can create a long-lasting impression on the minds of customers who purchase what you are offering to the market.
How to plan custom clothing packaging?
Before you go ahead with designing custom clothing packaging, you will need to do some research and figure out how you want them to be. Based on that understanding, you will be able to get the most out of the custom clothing packaging that you design as well.
For example, you should focus on what exactly the clothing product that you offer to the market is. You will need to focus on the materials used for the construction of it and the size of clothing products you offer. You will need to make sure that your custom clothing packaging is secure enough to keep the clothes away from damage. However, you don’t have to worry too much about odd dimensions.
It is essential to look at the customers who are purchasing the product that you offer as well. For example, custom clothing packaging that you should get for women’s clothing is different from custom clothing packaging that you need to have for men’s clothing. You will have to go for a completely different approach when you are offering custom clothing packaging for the kids.
No matter how you design custom clothing packaging, you need to ensure that it looks appealing to the consumers. On top of that, you need to understand who your perfect consumer is before you even go ahead with the designing process. For example, if your clothes are being bought by seniors, you will need to think about including larger text on them. On the other hand, people who sell premium clothing products should come up with appropriate custom clothing packaging to deliver a feeling of luxury.
You shouldn’t ignore the fact of how your customers are purchasing the clothing products that you are offering to the market as well. For example, the packaging that you should have when customers are purchasing from a small boutique is different from the packaging that you need to have when you are delivering clothing items to the doorsteps of the customers. You need to understand this difference and come up with the most appropriate packaging.
Steps to create custom clothing packaging
With the basic understanding that you have on custom clothing packaging, let’s deep dive and explore the steps on how you will be able to create custom clothing packaging. It will help you to come up with the best approach at the end of the day.
· Focus on the brand requirements
You will need to focus on the basics of branding as you proceed with custom clothing packaging. You will need to look at custom clothing packaging as an excellent opportunity that you have to promote your brand to the customers. Therefore, you will need to make sure that your packaging is designed according to the basic branding elements that you have.
For example, you may look at the basic branding colours and then use them for custom clothing packaging accordingly. Learn more about how to choose the right color for your brand. Then people can quickly figure out that your clothing products are offered from a brand that they are familiar with. On top of that, you will need to place your brand logo on the packaging. You should also focus on including the brand fonts on the packaging when you write content. People are usually getting more attracted to branding. Therefore, you will need to keep the fact in mind and come up with branding accordingly.
· Understand what content should be included in custom clothing packaging
The content that you need to include in custom clothing packaging is not something that you should ignore. You will need to finalize the content before you even proceed with the design. Then you can make sure that you come up with an appropriate design with the utilization of content accordingly.
You will need to be equipped with a written copy of the content. This can include the name of your product as well as a description that delivers details that someone should use to go ahead with the purchase. Then you will need to focus on the imagery that you are going to include in your packaging as well. If you are required to include any marks, you should have them as well. For example, you will come across the need to include barcodes and association marks on the custom clothing packaging.
Double-check and make sure that your content is finalized. You will not have any ability to change the content at a later stage. If you must do, you will have to revamp the overall design, which would cost a lot of time and money. To ensure that you don’t face any struggles with it, you should finalize the content and proceed with it.
· Style of custom clothing packaging
After content, you should focus on the style of custom clothing packaging. you will need to be mindful when selecting the perfect style for your packaging as well. That’s because the style can create a great impact on the success that you can secure at the end of the day.
The style should match along with the clothing products that you should be selling. For example, you can have a colourful style when you are selling clothing products for kids. On the other hand, a vintage chic or shabby style would be ideal for the clothes that are offered for adults. But if you are offering motorcycle jackets, you should come up with an appropriate design that would be appealing to the customers.
You are delivering an emotional experience to the customers along with custom clothing packaging. Therefore, you should keep the ideal customers in mind and then go ahead with the design.
· Don’t ignore your budget
The budget should not be ignored when you come up with custom clothing packaging for the products that you are selling. That’s because you cannot charge extra from your customers for the custom packaging that you offer. You will need to go ahead with the most cost-effective packaging solution as much as possible.
Multiple factors can contribute to the overall cost of custom clothing packaging. You should focus on those factors and pick the most cost-efficient packaging solution. If you must pay a bit extra for a packaging solution that can deliver some unique benefits, you don’t have to think twice before you decide to go for it.
It is better if you can get a quote from your custom clothing packaging manufacturing company and check how much money you will have to spend on each packaging. Then you will be able to figure out how the price associated with your clothing products would increase based on that. In the meantime, you should also understand that the cheapest material is not always the best.
Designing your custom clothing packaging
The overall process of designing custom clothing packaging will be a time-consuming one. However, you should understand the correct steps to follow to get the job done. Following are the main steps that you should follow when you are engaged with the design process of your custom packaging.
· Understand the different packaging layers
When you look at typical packaging, there are three prominent layers. However, you don’t need to have three layers for clothing products as they are not very fragile. However, you should still make sure that your clothing products are well protected from the packaging solution that you come up with.
The inner packaging should be able to keep products safely nestled inside the outer packaging. On the other hand, you need to make sure that the products are not getting scuffed or jostled. You should also ensure that the products are packaged for softness inside the packaging.
· Pick the right packaging type for your clothing products
You will also need to pick the correct packaging type for the clothing products that you are offering to the market. There are numerous ways available for you to pack clothing products. You can try to pick something unique so that you can easily get more attention to what you are selling. No matter what, it is worth putting some extra time to select the ideal packaging type. Then you can get some unique benefits, which can offer a bunch of outstanding benefits in the long run.
A good idea to pick the right packaging type would be to look at your competition. You can go through the other clothing brands and see how they are offering to package. However, you shouldn’t copy those brands. Instead, you should get inspiration from competitor clothing brands and try to come up with a better solution. This can offer some excellent benefits to you.
It is essential to ensure that you don’t ignore your budget when setting custom clothing packaging. You will not usually be selling clothing products over $50. In most instances, they would be around $10 to $20. Therefore, you should not spend another $10 on your packaging. The ideal packaging solution for your clothing products should be available at a price of under $0.50 to you. You will have to keep this budget in mind and try to get the best experience out of it.
· Work on the prototype
Before getting the final version of custom clothing packaging, you will have to work on a prototype. Then you can double-check and confirm that everything is in proper order. While keeping that in mind, you can go ahead with the other options that are available for you to consider as well.
You should not print the custom clothing packaging in bulk until the designs are completed. However, you will need to come up with a prototype first and ensure that everything is in proper order. For example, you will need to focus on the sidelines. Along with that, you will need to pay attention to the overall file format requirements. The designer who is working on your custom clothing packaging should be able to provide a print-ready file so that you can go ahead with the printing process. In other words, it should be available to you in PDF, PSD, AI, or EPS format. You can open these files with the help of the right software on your computer.
When working on the prototype, you will need to focus on the colour options. Some of the printers will be able to deliver a colour patch to any given Pantone colours. However, the less expensive printers will only be having a limited colour palette. Therefore, you should keep the fact in your mind and work on them accordingly.
You will have two main options to consider when you are designing and printing the prototype. They include digital printing and offset printing. The option you should make out of these two would vary depending on the minimum order quantity that you have. You may analyze the two options in detail and go for the right printing option out of these two.
· Create an information architecture
You will have lots of content to be included in your custom clothing packaging. Therefore, you should be well-organized at the time of including information. That’s where information architecture will be able to assist you.
While working on the information architecture, you should focus on few important factors. For example, you should consider who is purchasing your product and where they would find it. On the other hand, you should also make sure how you are going to present information to the customers in the most appealing way.
Since it is not practically possible to include all information, you should pick the absolute most information that you need the customers to be aware of. Then you can focus on the design. You will be able to go ahead and add a couple of things to show what would be picked up.
· Evaluate the overall packaging design
The overall design of your packaging should be evaluated carefully before you proceed. There are some excellent design ideas available for you to consider. You should look at them and get some feedback.
You should have a clear picture of what your packaging is before you proceed. Then you can focus on the things that you will not understand. However, you should also ensure that the packaging will not look like anything else. That’s because you don’t want your customers to be confused about what they are getting out of you.
The packaging of your clothing products should deliver an honest representation of the clothing products that you are offering to the market. If it is misrepresenting the products, you will be creating a negative impact on the customer experience. Therefore, you will need to try your best to refrain from causing any such misrepresentations. You should double-check and confirm that all the photos that you have on your packaging are the actual photos of the product that you have inside. One of the tricky things that you will get when packaging clothing products would be the design. You should represent the design in your packaging.
It is essential to check and confirm how the package would look like in 3D format. This is where your designer will be able to help you. Upon request, the designer will deliver a mockup of the design to you in 3D format. You will also be able to go ahead and create the mockups on your own. You just need to think about printing that on white paper and try to create that in the form of packaging. This will help you to understand how the package that is delivered to the customers would look like.
The visibility of your packaging is something that you should carefully focus on. That’s because it can increase the overall chances that you have to sell your packaging. You will also need to check and see whether there is a pattern created in the packaging as well. It should be different from the competition as well. Check out the latest paper bag trends of 2021-2022.
· Confirm that you have a versatile design
The overall design of your custom clothing packaging should be versatile. Clothing items go perfectly well along with versatile packaging. Therefore, it is worthy to spend your time and come up with versatile packaging, as it can offer some significant benefits to you. To confirm the versatile nature of your custom clothing packaging, you should go ahead and experiment with it. This is where you can check and confirm how the packaging would look in different options. This will assist you to ensure that your packaging is functional and clever as well.
· Gather feedback
You should continue to gather feedback on your custom clothing packaging before you print it. The viewpoint that you have on the packaging would not be ideal for someone else. Therefore it is important for you to heavily focus on feedback gathering. You should get the involvement of all key stakeholders and then gather feedback.
The stakeholders or people who you ask for feedback will be able to share some valuable information with you. You can use those details to come up with the best custom clothing packaging options out there. You will also be able to use that feedback to determine whether your design is communicating what you wanted to communicate. You should work along with the designer and make changes to that accordingly.
Why do you need to go ahead with custom clothing packaging?
Managing an apparel business can be tough and challenging. To overcome those issues, you should be taking a look at custom clothing packaging. For any apparel business out there, custom clothing packaging can act in the form of a secret weapon. In other words, you will be able to unlock numerous opportunities with the help of custom clothing. You will be able to have access to an excellent method to showcase the style and experiences that you are delivering to the customers. On top of that, you can make your clothing products look different and unique from the other options available out there as well.
Along with the help of custom clothing packaging, you will be able to protect the products that you are offering to the market. On top of that, you will be able to build a connection with the customers. You will also get the opportunity to deliver valuable information about the product to the customers who are keen to buy them. This will eventually assist you to boost the sales that you are generating. On top of that, you can make the customers feel good about what they receive.
You can also bring the attention that is needed by your clothing products with the help of custom clothing packaging. That’s because custom clothing packaging is powerful enough to create a direct connection along with the customers. While keeping that in mind, let’s take a quick look at all the prominent reasons why you should focus on custom clothing packaging and go ahead with them.
· You can completely customize packaging according to your needs
The best thing about custom clothing packaging is that you can get them to fully adapt according to the needs that you have. In other words, you can customize the colours and size. On top of that, it is even possible for you to change the interior look and feel of the packaging that you are getting. You can even get your custom clothing packaging designed in a way so that you can prevent damages that can happen to the clothing products that you are offering. On top of that, you will be able to use that to deliver an exciting and different experience to the customers who purchase products from you. All you have to do is to focus on the basics of custom clothing packaging and make sure that you are managing everything correctly.
Quality is one of the key factors that you will need to consider when designing custom clothing packaging. You will be able to impress your customers with the quality of packaging that you are offering. The customers who purchase clothing products from you would appreciate all the efforts that you have invested to ensure the quality. Along with that, you can make the customers feel that they did well in investing in the products that you offered to the market as well.
· Your custom clothing packaging can help you with word of mouth marketing
Word of mouth marketing is one of the most effective forms of marketing available for you to consider as of now. While keeping that in mind, you can proceed with custom clothing packaging to ensure word-of-mouth marketing.
If your clothing products are targeting millennials, you should heavily focus on this. That’s because millennials out there tend to pay special attention to user-generated content. Then you can get people to talk about what you offer. This will help you to push the experience that you offer to the customers to the next level. On top of that, you can get more customers to purchase what you are offering from your business as well.
· You can enhance brand value with custom clothing packaging
Along with the support offered by custom clothing packaging, you can proceed with enhancing your overall brand value as well. As a business owner, you have a good understanding of the benefits that increased brand value can deliver. While keeping that in mind, you may take a look at custom clothing packaging. This will assist you in numerous situations.
The specific approach that you follow to create custom packaging will assist you to add more value to the products. On the other hand, you can easily go ahead and tempt people to invest their money in purchasing your clothing products. You can grab the attention of people towards the value and quality that you are delivering.
Along with the help of custom clothing packaging, you have access to numerous creative methods, which can help you with making your packaging solutions unique from what is available out there. This can be tricky at certain times. However, proper ideas and the right planning will help you to get amazing results out of custom clothing packaging. You just need to work along with a group of creative people when you are working on custom clothing packaging. The creativity you ensure will assist you to come up with something unique and impressive. Learn how your custom packaging can increase your ROI.
· The custom packaging would act in the form of a gateway to the brand
The customers out there are looking for unique methods available to get in touch with the business. This is where you will be able to get the support of custom clothing packaging. Custom packaging is the very first touchpoint of your customers along with the business. Therefore, you need to make sure that you are using them to create an ideal impression on the minds of customers. This will assist you to create a stellar impression on the minds of customers as well.
You will be able to focus on the potential customers of your business and try to deliver value to them with the support of custom clothing packaging. Along with that, you can build long-lasting relationships with the customers as well. Check out the latest innovative custom packaging trends of 2021-2022.
· People care a lot about the unpacking experiences that you offer
Along with the help of custom clothing packaging, you will be able to deliver excellent unpacking experiences as well. This the main reason why you can find thousands of unpacking videos out there on the internet. On the other hand, you will also be able to enhance the experiences that you are delivering to the customers.
Imagine what would happen when the customers of your business go ahead and share the experiences that they get along with your product on social media. This will provide free product promotions to you. You will be able to get everything that you need in the long run. You will also need to focus on custom retail packaging to enhance the unpacking experiences that you are delivering as well. Learn more about how to create an unforgettable unboxing experience.
Now you have a good understanding of what custom clothing packaging can deliver to you. On top of that, you can also understand how you can get the maximum out of custom clothing packaging for creating lasting impressions on the minds of your customers. You will need to focus on what your competitors are doing with custom clothing packaging and try your best to come up with even better solutions to enhance the best results that you are getting out of them.
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