19 Jul 7 Tips for making your eCommerce packaging more appealing
The demand for eCommerce businesses is increasing along with time. Most people are impressed with the convenience that they can receive at the time of buying what they want from an e-commerce store. Hence, we can see people going forward with eCommerce businesses to buy what they want without keeping a second thought in mind. If you are the owner of an e-commerce business, you should have a clear understanding of how to get the most out of your sales. This is where eCommerce packaging would come to your assistance.
What is e-commerce packaging?
You can call e-commerce the package that you use to cover up the product you are offering to the customers. There are some important qualities and features that you should be present in your e-commerce packaging. The customers who receive the products will initially see the packaging you offer. In fact, the customers who buy your products will open the package and figure out what’s inside the box.
Most e-commerce business owners come across challenges when they are trying to come up with the best e-commerce packaging. However, you will only have to focus on the basics and use them to get the best returns out of your efforts at the end of the day. Learn how to set your eCommerce business apart with thoughtful packaging.
You will usually come across multiple challenges when you are trying to get e-commerce packaging. For example, you will focus on coming up with a package that can fit the greatest number of products within the shortest possible time as it can help you with saving your money. On the other hand, you will also have to make the e-commerce packaging look visually appealing. This will not just reduce the cost associated with your investment but can deliver some outstanding returns to you at the end of the day.
If you are feeling overwhelmed with e-commerce applications, you will need to look at the following tips. These tips will assist you to come up with e-commerce packaging that looks more appealing. When you can offer packaging that looks appealing, you will be able to attract more customers to your business without a challenge. On the other hand, you will be able to retain existing customers of the business as well. in the long run, you will be able to take your business to greater heights while overcoming the competition that you will have to face from all the business competitors.
While keeping that in mind, let’s look at the most prominent e-commerce packaging tips that you can follow. It will not be possible for you to follow all these tips. However, you will need to understand the different options available out there, so that you can pick the best packaging option and proceed with it. This will deliver outstanding returns to you at the end of the day.
1. Match eCommerce packaging according to the nature of your project
The very first thing you should do is to match your e-commerce packaging with the product that you are offering. If the package is different from what you are offering to the market, it will not be possible for you to create a positive impression on the minds of your customers. That’s because no customer is expecting to get a totally different product from what is shown in the package. In fact, the product packaging you offer will be able to help you with setting the right tone for the product that is located inside. Therefore you will need to take a look at the different options available out there to match the packaging according to the product that you are offering to the customers through your e-commerce store.
Before you design e-commerce packaging, you should deep dive and get a better understanding of the product that you are offering. For example, you should figure out the niche of your product. Then you will be able to design a branded packaging accordingly. Likewise, it is also possible for you to develop utility packaging, which can always keep the products safe.
Utility packaging is something that we expect to receive after we order something online. This is nothing but a cardboard box, which is packaged with appropriate filler material. The filter material can be bubble pages, packaging paper, or it can even come with Styrofoam peanuts. The main objective of the filler material is to keep the product safe while it is being delivered to the customer. Your e-commerce products are shipping from your location to the customers. Hence, it is important to make sure that they are delivered to all customer’s safety. While keeping this in mind, you will need to get your e-commerce packaging designed. Then no customer would complain that the product has got damaged when it received to them. This will also help you to overcome the struggles associated with product returns and order refunds.
Before settling down with an e-commerce product packaging option, you can evaluate the different options that are available out there. You can get together with others in your business and review all options in detail. Then you will be able to gather facts about the different packaging materials and discover the best packaging option that is available out there to consider. On the other hand, you should also look at the regulations that are associated with shipping your e-commerce products to the customers as well. The e-commerce product packaging you come up with should be able to adhere to all the regulations. For example, we can see how some municipalities and cities have started banning the use of Styrofoam peanuts in product packaging because of the negative environmental impact created by them. This is something that you will need to keep in your mind as you try to get hold of the best e-commerce product packaging out there.
When you pick the right e-commerce product packaging, you will be allowing the customers to determine how they should go ahead with unboxing the package. In other words, they are aware of the right side, on where to open the package. On the other hand, they tend to move interact with the product package accordingly and enjoy the unpacking experience that is offered to them at the end of the day.
We can see how different e-commerce brands that exist out there in the world are trying to adopt a name for themselves. When you are trying to do the same, you will be able to think about getting the maximum assistance for it with the e-commerce product packaging that you have.
You should also look at the experience that you are delivering to the customers from their perspective. This is where you can see how a product packaging like what you are trying to come up with would look when it is unboxing. There are lots of unboxing videos uploaded to YouTube. You can go through those videos and get a better picture of the experience that you will be delivering. This will help you to get some valuable feedback, which you can eventually use to make the e-commerce product packaging look perfect. Check out the latest custom shipping box trends here.
2. Optimize the materials in eCommerce product packaging for travel
The next most important thing you should do is to optimize the materials in your e-commerce product packaging for travel. You will not be directly handover the products to your customers. Instead, your e-commerce business will seek the assistance of a courier service to get the products delivered to the customers. You never know what would happen to the products when they are in transit. Therefore, you will need to optimize the materials of your e-commerce packaging for travel so that you will be able to end up getting the best returns that are coming on your way at the end of the day.
There are few different options available for you to follow and optimize the e-commerce product packaging that you offer for travel. We will share the most prominent options out of them to consider as of now. When you are aware of the different options that you can try, it will be possible for you to go through them in detail and end up getting hold of the most appropriate product available out there to consider.
- Polystyrene packaging peanuts – Polystyrene packaging peanuts are quite popular because of the level of effectiveness that they offer in protecting fragile items. If you are going to ship something that is made from glass to the customers, this will be a great filler option that you can use along with product packaging. However, it is not just limited to glass. You will also be able to use the same option for shipping sealed electronics to the customers as well.
- Packing paper – In case if you are offering bulky items to the customers, you may think about using packing paper. It is a great option available for bulky items that tend to spill. Even if they are cosmetic products, paints, or oils, you will be able to use packing paper. This will help you to make your e-commerce packaging more appealing to the customers who get them. Even if the item you offer is too small for the box that you are offering, this will be a great packaging option available for consideration. Hence, you will be able to proceed with your decision without keeping a doubt in mind.
- Shredded paper or cardboard – Another popular packaging filler material that we can see out there is shredded paper or cardboard. You will be able to go ahead with this packaging option when you are trying to ship books, paper, fabrics, textiles, clothing, and other similar items, which have a low chance of being damaged during transit. That’s because shredded paper or cardboard is not able to deliver the highest level of protection to what you offer.
- Bubble wrap or bubble bags – Bubble wrap and bubble bags are a great packaging filler option available for sending out fragile items. Moreover, you will be able to use this packaging item when you are shipping books, electronics, small jewelry, and hardy items that come along with enamel paint.
- Packaging form – Items that are able to break can be shipped to customers with packaging form. For example, if you are selling dishes through your e-commerce store, look no further as this will be a great packaging option available out there to consider. Moreover, packaging foam is acting in the form of an excellent filler material when you are sending small electronics, microphones, cameras, machinery, and other related components. If you are going to ship sharp or heavy items that can cause damages to the packaging during transit, this will be a good packaging option available to consider.
- Padded dividers – Padded dividers are a great option available to consider when you are shipping items that are sold in sets. You will be able to do that when you offer beans, jewelry, small glass items, sewing items, and other similar items available out there to consider.
- Custom cushioning – If you are offering flagship products to your customers through the e-commerce store, custom cushioning will be the perfect packaging option available out there to consider. The main reason why you need to be using custom cushioning is to make a statement with the box that you are offering to the customers. You can easily customize what you are delivering to the customers. This will eventually help you with securing the products in the proper place.
Along with these packaging filler options, you will need to use tape and wrapping, which can complete your e-commerce packaging. You will not be able to forget tape and packaging as they are able to help you with ensuring that everything is properly secured in place. You may go through these different e-commerce product packaging options and pick the best option that would complement your e-commerce business. Explore this ultimate guide for choosing eCommerce packaging.
3. Use custom or folding boxes
Another useful tip that is available for you to consider to make your e-commerce packaging look appealing would be to use custom or folding boxes. There can be situations where the warehouse will be shipping the products to the doorsteps of your customers right away. In case if you are operating an e-commerce business based on the dropshipping business model, this is a situation that you may come across. You don’t have to change the business operations in such a situation because it is proven to be highly effective. However, it will still be possible for you to go ahead and change the way on how you are packaging the products. This will help you with making your e-commerce packaging look more appealing to the customers.
When you are trying to offer products to the customers, you might sometimes note that you are not having the right box. On the other hand, you might also notice that certain things are a bit too long as well. In case if you don’t want to send a small product in a big box and end up wasting your money, you should start looking for an alternative option available out there. This is where folding boxes will be able to help you.
Folding boxes are an excellent alternative option available for you to use for sending e-commerce products to customers. You will be able to stockpile the folding boxes in your warehouse. Then you will just need to cut them according to the size of the product when you are sending it to the customers.
However, it is important to keep in mind that folding boxes by default don’t look so visually appealing. Hence, you can look at the options available for customizing the folding boxes. If you can customize them and stockpile them, you will be able to end up sending the customized versions of the folding boxes to customers as you continue to receive customer orders. This will help you to make your business look more appealing to the customers at the end of the day. Hence, you will be able to get maximum returns out of this e-commerce packaging option as well.
One of the best things about foldable boxes is the level of durability that they are capable of offering. You will be able to take maximum advantage out of that durability and keep the products safe. Even after you cut the folding boxes, you can get them to retain strength. Hence, you will not have to think twice before you get custom folding boxes for the e-commerce business. Explore the latest packaging box trends of 2021-2022.
4. Standardize the packaging you offer to the customers
You can also think about standardizing the packages that you are offering to the customers through your e-commerce business. It would be another effective approach available to follow and make your e-commerce business look more appealing to the customers.
In case if you are trying to fit in more products to each box that you are shipping to the customer, you will have to focus on how the individual packages will be packed together in them. The way how the individual packages will be packed can create a strong impact on the positive impressions that you will be delivered to your customers at the end of the day. Hence, it is important for you to pay extra attention to this fact and try your best to get the maximum returns that come along with it on your way.
Most e-commerce business owners figure out that they are using boxes that are too big to hold the products that they are shipping. This would not just make your business waste money unnecessarily but can also deliver a negative impression to the customers. Hence, you should look at the products that you are offering to the customers and come up with custom boxes. There is no need to go through major struggles when you are trying to come up with custom boxes. All you must do is to get in touch with a custom box supplier. You will then be able to offer the products to the customers in those custom boxes. You will then be able to hold the products in your e-commerce order without going through any major struggles.
You can narrow and control the different options that you have as well. Then you can figure out how to fit all the products of an order into a single box. By taking measurements and careful consideration of the available options, you will be able to come up with a custom box that can add more value to your e-commerce business. The efforts that you are spending to come up with such a custom box would be totally worth it.
No e-commerce business owner should go ahead with packages that are available for them in standard sizes. Instead, you will need to come up with custom boxes, and then adhere to the Tetris aspect when you are sorting the products in them. This will help you to overcome challenges that you may have to deal with as you are filling the boxes. On the other hand, it will also help you to ensure your convenience as you are sending out the products to your customers and creating positive impressions on their minds.
5. Deliver a surprising experience to the customers
You may consider e-commerce packaging as an excellent option available for delivering a surprising experience to all your customers. You will need to keep this in your mind and make sure that your customers go through a bunch of surprises when you are offering the products to them. This will help you with getting some outstanding returns at the end of the day with your e-commerce product packaging.
The customers who receive the products delivered by your business would make feel like kids on Christmas morning. In other words, they tend to enjoy the unboxing experience that you are delivering to them. This is where you will need to use your e-commerce for injecting excitement into the customers. In case if you can deliver unexpected value to the customers, you will be able to end up impressing them. For example, you will be able to offer a small gift sample inside the package. You never tell it in your e-commerce product listing or anywhere else. Instead, you will be delivering it to the customers when they are unboxing the packaging. This will help you to deliver a great overall experience to the customers who are receiving the products that you offer.
Imagine the experience that you will get when you receive chocolate. A similar experience is delivered when the customers are unboxing the product you delivered to them through the e-commerce store. In other words, the product unboxing experience can make the customers increase the level of serotonin, dopamine, and oxytocin in the brain. All these chemicals are associated with desire and excitement. Such feelings can get the people to come back for more as well.
As an e-commerce business owner, you should learn how to get the most out of this. If you can do it in the right way, you will be able to increase your long-term profits as you can continue to get the same customers to continue purchasing more and more products you offer. You will also be able to get the same customers to promote your e-commerce business. That’s because they will tend to share their unboxing photos, videos, and reviews on social media, along with their personal recommendations.
6. Approach your customers at a personal level
You may also think about approaching the customers of your e-commerce business at a personal level through e-commerce packaging. This will help you to deliver a better experience to the customers who spend their money purchasing what you are offering to them.
According to a recent study conducted by Accenture, it was identified that over 90% of the customers tend to shop for what they want from the brands that are connecting with them at a personal level. You should learn how to get the most out of this. That’s where you can think about customizing your e-commerce packaging.
When you are making your e-commerce product packaging personal, you will also be able to showcase that you are taking good care of the customers. This will help you with establishing loyalty and trust. You can do a bit of research and figure out the interests of the people who are purchasing the products that you offer. Based on that, it will be possible for you to figure out how you should be aligning the packages accordingly. This will help you to end up getting the best results at the end of the day.
By making your e-commerce business get in touch with customers at a personal level, you will be able to differentiate your business from the other brands as well. This will help you with increasing the number of sales that you are always generating from the e-commerce business. The best thing about customizing your product packaging to connect with the customers at a personal level is that it is an inexpensive and simple approach available for you to consider. All you must do is to focus on the basics, and then go ahead with securing the best returns that are coming on your way at the end of the day. This will help you with gaining more returns from your customers. Learn why custom packaging is vital for your brand identity.
7. Encourage additional engagement with your e-commerce packaging
One of the best things about e-commerce product packaging is that it will help you with encouraging additional encouragement. This is one of the best things that you can do to enhance the future success of your business.
Some e-commerce businesses tend to allow unboxing to be the end of their e-commerce order lifecycle. If you are doing the same, you will be missing out on some great opportunities that are available out there to consider. Therefore you will need to overcome the challenge and encourage additional engagement. Apart from engaging with the customers, you will also be able to connect and incentivize them effectively. All you must do is simply include a call to action inside the product packaging. On the other hand, you can think about include referral codes, discounts, and coupons in the e-commerce product packaging as well. All these help you with enhancing your engagement with the customers.
You will need to think about motivating the customers with what you are offering. One of the best methods that you can do would be to offer loyalty rewards. In case if you are a business startup, you might not be able to provide lots of financial incentives to the customers. In such situations, you can look at the other methods available for you to enhance engagement. This is where you can think about coming up with a custom hashtag. Then your customers will be motivated to go ahead and share their experiences based on the level of motivation that you are providing to them.
As an e-commerce business owner, you will need to make sure that you are offering a perfect appealing experience to the customers with the e-commerce product packaging that you are offering. It will be possible for you to engage with the customers and get some outstanding returns at the end of the day. You can take a look at all the different options available to make your e-commerce product packaging appealing to the customers. Then you can pick the most appropriate option out of them to go ahead and deliver amazing returns to the customers while creating engagement with them.
If you are exploring options for custom eCommerce packaging, get in touch with “In the Bag”. Also, “In The Bag” is a carbon-neutral company along with many other certifications which gives you confidence that you are contributing to a sustainable future. Did you know 80% of people are more likely to buy from a company that supports environmentally conscious packaging?