It is important for you to analyze those two options and make sure that you go ahead with the best solution at all times
Do you know? 72% of American consumers say that their purchasing decision is influenced by the packaging design.
When it comes to packaging, you will have two main options available to consider. The two options include stock packaging and custom packaging. It is important for you to analyze those two options and make sure that you go ahead with the best solution at all times. Then you can end up receiving the maximum returns you wish to get.
Stock packaging refers to the packaging solutions that are readily available for us to purchase in the warehouses. We will not come across any struggles when we are purchasing stock packaging. If the quantity is available at the warehouse, we can get them. This is a great method available for you to store your goods. They can help you to save a considerable amount of money on packaging as well.
There are numerous suppliers, which you can contact to get the stock packaging you want. Since the packaging is not designed specifically for a customer, you will be able to find a generalized look and feel offered by them.
Custom packaging refers to all the other packaging, which doesn’t belong to the category of stock packaging. For example, assume that your business needs packaging that is custom designed according to the branding of your business. This is where you can take a look at custom packaging. Even if you want a fully white box, you should call it custom packaging. That’s because most of the stock packaging suppliers don’t have any such fully white packaging.
You have the chance to get custom packaging in many different sizes and shapes. On the other hand, you are provided the chance to get them in different forms as well.
Let’s deep dive and learn more about the benefits and drawbacks that come along with these different packaging solutions. Then you can pick the best packaging solution out of them to cater your needs.
Did you know? 40% of consumers will share an image of your packaging on social media if it was unique or branded.
Let’s first take a look at all the benefits that your business will be able to experience by going forward with custom packaging. The main reason why you should be using custom packaging is that it can help you to deliver a better customer experience. You can make your packaging design look unique. In other words, you have complete control over the design of the package. As a result, you will find it as an easy task to make the design relate to the customers.
You will have the chance to create the appearance and design according to your preferences. Along with that, you can deliver a great impression to your customers. This can help you to create that perfect magical opening your customers would be interested in getting along with your package. This can even help your business to attract word of mouth recommendations.
Businesses that go ahead with custom packaging will be having the opportunity to tailor packaging according to the product. This is another great benefit that you can experience. This will eventually help you to cut down the shipping expenses that you have to bear as well. That’s because you can reduce the dimensional weight of your packaging and you can make sure that you are not spending your money unnecessarily for dimensional weight.
All the businesses out there are currently looking for methods to minimize the overall environmental impact that they create. If you are looking for a proven and effective method to cut down the environmental impact, you can take a look at custom packaging.
You will be able to design custom packaging with the use of minimum materials. When the customers dispose of your packages, they will not be polluting the environment. This is a great thing, which you can even incorporate into your business marketing campaigns. That’s because people are usually interested in purchasing products that are creating the least impact on nature. You can impress those customers of your business and get more customers coming on your way.
Learn why sustainable packaging is essential for the future.
It has been identified that custom packaging is in a position to deliver enhanced protection to items during the transit stage. That’s because you can have them in the correct size, where you can minimize the movement of items that you have stored inside. Along with that, you can minimize the chances available for the items that you have stored inside to be damaged. This will help you to improve the customer expenses that you deliver. Along with that, you can minimize the number of returns that your business would receive. Along with time, this can significantly contribute to improving customer loyalty.
Another overlooked benefit associated with custom packaging is that they are in a position to help you with reducing the overall packaging times. For example, you will come across situations where you are spending more time on packaging. If you can get the packaging designed to help and support you with the packing process, you can easily cut down the overall time that you spend on packing. This will help your business to save a considerable amount of time. The time you save can then be deployed to ensure the success of any other area of your business.
While keeping the benefits of custom packaging in mind, you must take a look at the drawbacks that come along with them as well.
The most prominent drawback associated with custom packaging is the cost. You will have to spend a considerable amount of money out of your pocket to get custom packaging. Some of the businesses tend to call this as an unwanted cost, which they never want to deal with. However, we can consider it as an investment that you can do towards the future of your business. You just need to make sure that you are getting the most out of your custom packaging.
When you are getting the help of a service provider for custom packaging, you will have to spend your money on numerous expenses. For example, you will have to spend on creating the design from the scratch. On top of that, you will also have to spend your money on printing them. There are expenses associated with each process and you will need to bear those expenses.
If you can get the custom packaging done in the right way, you will be able to cut down the expenses that you are spending on shipping expenses. This is a way how you will be able to save money along with custom packaging. This can be used to cover up the additional expenses you bear as well.
While you are using custom packaging, you might come across flexibility related issues as well. It is a good idea to keep those issues in your mind and handle them accordingly. For example, you might sometimes figure out that stock packaging can deliver better outcomes to your packaging efforts when compared to custom packaging. That’s because you are not in a position to precisely determine the sizing requirements of the custom packaging.
With the idea that you have about custom packaging, let’s analyze stock packaging as well and figure out what you will be able to get along with it.
The ability to save money would be the main advantage that you can experience with stock packaging. If you are just a startup and if your funds are somewhat limited, you can think about going forward with stock packaging. Then you will be able to build a stable business and go ahead with custom packaging.
The stock packaging is available out there for you to purchase readily. When you purchase them and use them, you will not come across any major struggles. All you have to do is to take a look at the most appropriate stock packaging option available out there and buy. Hence, you can even save a considerable amount of time. That’s because you don’t have to work along with a designer and complete the designs.
It would be possible for you to get your stock packaging within the shortest possible time. This is another benefit that you can receive. At the time of getting custom packaging, you will have to work on numerous different aspects. Working on such different aspects can make you spend a considerable amount of time and effort in vain. You can overcome such struggles with the help of stock packaging.
You can get stock packaging even on the same day. That’s because your supplier has them. You just need to contact the supplier and tell how many boxes or packaging items you want. Based on that, the amount will be dispatched to you.
You might be able to receive a high level of flexibility out of the stock packaging. That’s because there is stock packaging designed for the purpose and you will be able to use them to get the work done according to your preferences. All you have to do is to analyze the options and make sure that you are purchasing the best option that matches your needs.
There are numerous drawbacks linked along with stock packaging and you should be mindful of them to make sure that you don’t run into any struggles.
If you want to take your business to the next level, you should think about taking a look at the opportunities that are available to impress your customers. However, you will not be able to impress your customers when you are using stock packaging. That’s because your customer would receive plain packaging.
In some of the instances, this might even lead you towards customer dissatisfaction. That’s because your customers who are anticipating for the products to arrive have their own perceptions created in mind. When you fail to cater to those perceptions, you will end up creating customer disappointment.
When you use stock packaging, you will not be able to get the perfect fit for your items inside it. Hence, there is a possibility for the items to move around within the packaging and be subjected to damages during the transit. This can lead you towards customer dissatisfaction. You should have a clear picture of this in your mind as well.
You never wish to send damaged products to the customers. It would not just ruin your brand reputation. It will also make you lose your precious customers. If you don’t want to lose your customers like that, you should take a look at custom packaging, which is in a position to deliver all the protection to the packages against damages that can take place during the transit process.
Now you have a clear picture of the differences that exist between stock packaging and custom packaging. If you are looking for expert recommendations out of these two options, we encourage you to go ahead with stock packaging. It is true that you have to spend more money on custom packaging. That’s the only drawback that most of the businesses have to experience. But if you can get custom packaging designed in the right way, you will be able to cut down numerous expenses and save money. It can eventually help your business to gain more profits in the long run.
For your small stock packaging needs, you can get in touch with Creative Bag. They have a variety of options from stock packaging.
But, if you are someone who is cautious about your brand image and want to dominate the market through custom packaging, get in touch with inthebag.com. With more than 30 years of experience, the company has grown both in size and scope while maintaining excellent personalized customer service.
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