“The first impression is the last impression.” If you want to know whether this proverb applies to all situations, the answer is no. However, when it comes to businesses and you have to compete with many brands, the answer is a resounding "Yes". As a business person,...
Did you know that 72% of Americans say product packaging influences their purchase decisions? Most likely, the same goes for Canadian shoppers too. If you haven't given your product packaging a second thought before, then maybe it's time you did. Without realizing the importance of packaging,...
Did you know 94 percent of the world's population recognizes the red and white logo by Coca Cola? And even more, Coca Cola is also the second-most understood term behind the word "okay." Throughout the years, they have positioned themselves as a global empire through brilliant...
Are you an eCommerce brand? Are you looking to create a unique and unforgettable packaging experience? Well, in this article - we will go over exactly that and give you 9 ways you can create an unboxing experience, which will be hard to forget. Keep reading to learn...
For many companies, keeping enough consumers to stay afloat can be a challenge. In fact, within a company's first five years of opening shop, more than 50% shut down. You may have a great product, but how can you get enough people to buy it to stay in...
72% of Americans say that product packaging design influences their purchasing decisions. So, how do you create product packaging that will hook customers? Packaging design is the first thing the customer sees, and you know what they say about good first impressions. In order to attract...