Over 50 percent of consumer purchases are driven by a person’s emotions. Marty Neumeier (American author and speaker - writes on the topics of brand, design, creativity, and innovation), wrote in one of his books “A retail package is the last and best chance to...
Starting a subscription box business is one of the most lucrative business opportunities available out there to consider. There are numerous avenues available for you to select and proceed while starting your custom subscription box packaging business. It is up to you to take a...
If you manage an apparel business, it is the high time to think about offering your products to customers in personalized custom garment bags. It has already become a trend in numerous businesses that belong to the apparel industry. If you don’t pay attention to...
The way how you package your products would contribute a lot towards how you are creating an impact on customer decisions. In a world where customers are concerned about going forward with eco-friendly solutions, you should also think about getting eco-friendly packaging options to deliver...
Every business that exists out there should take a look at the methods available to highlight brand identity. That’s because customers in today’s world tend to go after brands. If you can develop a strong brand identity for your business, you can expect to see...
The corrugated packaging industry is growing at a rapid pace. The increasing popularity of eCommerce stores has contributed a lot towards the above-mentioned fact. Along with that, it is also possible for us to see how new trends popping up along with corrugated packaging. If...
As a business that does deliveries to the customers, you should ensure the usage of proper packaging at all times. While doing that, you should never ignore the sustainability of your packaging as well. It is one of the key concerns to businesses, governments, and...
“The first impression is the last impression.” If you want to know whether this proverb applies to all situations, the answer is no. However, when it comes to businesses and you have to compete with many brands, the answer is a resounding "Yes". As a business person,...
If you want to create a powerful ecommerce business, then you always need to one-up your competitors and with the right ecommerce packaging you can do that. In addition, you want to show that you care about your customers and that you’re bringing in the...
For many companies, keeping enough consumers to stay afloat can be a challenge. In fact, within a company's first five years of opening shop, more than 50% shut down. You may have a great product, but how can you get enough people to buy it to stay in...